Around four months after it opened it’s Manila flagship store in Bonifacio High Street, US-Based performance footwear and apparel brand, through an exclusive partnership with Triple Pte, Ltd., opened store number 2 in SM Megamall in Mandaluyong.
Located at the Ground Floor of the mall’s “high foot traffic” Building A, the store’s opening in Megamall is “a natural step to the brand’s expansion in the Philippines.”, according to Under Armour (UA) New Markets Senior Director, Carlos Maza. “The response to our brand from atheletes in the Philippines has been tremendous and we look forward to increase our presence throughout the country” he further added.
The grand opening which was witnessed by brand executives, VIP, celebrity and media guests, was marked not by the familiar ribbon-cutting ceremony, but by a “chain-cutting ceremony” truly representing the brand’s high energy and signature gritty ethos.
The celebrity guests during the launch was headed by Fil-Am Mixed Martial Arts fighter Brandon “The Truth” Vera and Under Armour Philippines Brand Ambassadors Robi Domingo, Gretchen Ho, Natasha Alquiros and Mia Cabalfin. A huge number of other celebrity guests were also in attendance mainly for the side event which was the “Celebritfy Fitness Challenge” held at the mall’s activity center.
As store guests take their first step to the store, by the entrance will be the UA decal or what they call as the brand’s “Universal Guarantee of Performance”. This embodies the brand’s promise that only the best innovative products will be available inside the store for sports-loving Filipinos.
At the right side of the store is the Women’s section, wherein female shoppers will be first greeted with the UA Studio and UA Studio Lux lines. Products under these two lines are designed for athletic females.
Further inside the women’s section is the UA Power in Pink line. According to the UA website, the UA Power in Pink® celebrates the many women who use fitness and exercise to stay healthy, and serves as a platform to help raise awareness about breast health.
By buying any apparel from this line, you not only get your hands (or body!) into an innovative UA product but you get to help spread awareness regarding breast health and provide support for it too!
Other products within the women’s section features various signature UA technologies. It is too hard to resist not being able to buy at least one item before going out the store!
Meanwhile, situated at the left portion of the store is the Men’s section of the men’s line. Here you can see products catering to almost all types of sports - from basketball, running, ultimate frisbee, tactical to golf. Sporty men will really have a field day inside the UA Store!
At the middle, as if drawing the border betw the men’s and women’s section is a showcase of the Under Armour foot wear line. Of course, women’s foot wear on the left, men’s on the right. The huge post at the middle of the store which is what the guests will notice upon entrance, was put to good use also as it holds some of the latest in footwear collection. Take your pick, for sure you’ll never fail to love at least one!
The Celebrity Fitness Challenge was the sidelight of the launch event with a huge number of celebrities who have been known to be engage in sports as participants. The challenge was for the participants to perform various crossfit exercises while donned in UA gear from head to feet. The top 3 who gets to have the most number of repetitions per set gets to take home amazing prizes – both in cash and UA products! It was truly a challenge which tested the physical limits of the celebrities. Towards the end, I already am having the impression that it is already more mental than physical already! At the end, three male and female celebrities went home with awesome prizes courtesy of Under Armour! Can they say it was “one though day at the office? You bet it was but then again, I knew they enjoyed it and learned a lot from the experience. It was after all, their own taste of the #IWILL and #IWILLWHATIWANT philosophy of Under Armour.
The Celebrity Fitness Challenge was capped by a dance number by 2014 World Hiphop Champion the Philippines’ the A -Team and then a similar but less tough Crossfit Fitness Challenge was also opened to the public.
Experience how Under Armour products “Make Atheletes Better”, visit ay of their two stores in the Philippines now:
Address: 1F 12-13 Bonifacio High Street, Taguig City, 1634
Store Hours: Open Daily from 11am-10pm
Contact Number: +63 2 823 7289
Address: Bldg A, UG Level Dona Julia Vargas Ave. Wack-Wack, Mandaluyong
Strore Hours: Open Daily from 10am -10pm
Filed under: launch, sports | Tagged: brandon vera, grupo atletica, i will, i will what i want, ltd., triple pte, ua, under armour, under armour bgc, under armour megamall, under armour philippines, under armour store, under armour store bgc, under armour store megamall, under armour store sm megamall | Leave a comment »