Press Release: NIKE We Run Manila 10k 2012

NIKE WE RUN

It was an awesome Nike We Run Manila 10k race! This is what I almost always get as a feedback from every race participant that I get to communicate with since Sunday, race day and up until this morning. And I will dare say that all hard work from all the people behind this race was very well worth it!

Congratulations goes to everyone who participated in this race! Meanwhile, let me share with you the official post-event press release for this event which happened last Sunday, December 2 at the SM Mall of Asia.

Cheers!

PRESS RELEASE:

More than 13,000 runners of Nike We Run Race energizes the streets of Manila
Filipino runners blaze trails in the 2012 race edition to advance global running movement

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PHILIPPINES, 2 December 2012 – More than 13,000 runners took to the streets of the city of Pasay early this morning to run in the Nike We Run MNL 10K race. The annual event presented runners with the unique opportunity to be a part of the global We Run race movement, forging a new global community of 395,500 runners from 32 cities through Nike’s most connected race series with innovative Nike+ technology.

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Mia Constantino crossed the Nike We Run MNL 10K finish line first in the Under-24 female category, with a timing of 52 minutes and 29 seconds. Mia placed second in the 2011 edition of Nike We Run MNL 10K and she gleefully shares her experience this year as truly memorable. “I have finally gotten over the hump!” exclaimed Mia. Second place winner Clarisse Francesca Yeung who completed with a time of 55 minutes shared the same sentiments, and said, “I feel so proud to be part of this race which places Philippines on the map of this global running movement.”

Leading the men’s under-24 category is Immanuel Camino, clocking in 33 minutes and 30 seconds. Immanuel has prepared well for this run – undergoing speed and long run trainings twice a day, every week. “I feel so happy and proud with this achievement. At last, I am coming home with an award!” shared Immanuel. “It is a great opportunity to be part of this race that gathers the Filipino youth. It feels so great to be part of this movement.”

This year, runners gathered at the Mall of Asia grounds activity area for the race flag off at 5:30am and crossed the finish line at Seaside Boulevard set against the remarkable view of Manila Bay. Runners paced themselves along the urban commercial scenery past landmarks such as the SMX Convention Center, SM Bay City Arena and Belle Casino among others.

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At the Nike We Run MNL 10K Race Village located at the corner of Seaside Boulevard and Bayshore Avenue, runners connected with each other and celebrated their running achievements. All finishers received a Finisher’s Tee to commemorate their running achievement. Participants and supporters were treated to popular local music acts such as Never The Strangers, Chicosci and Sponge Cola, making the Nike We Run MNL 10K a celebration of music and running.

“We are thrilled to bring the Nike We Run race back to the Philippines, and were overwhelmed with the tremendous support shown by its local running community. Witnessing a wave of more than 13,000 runners stretched across Seaside Boulevard is remarkable knowing that Filipinos, especially the youth, are committed to an active lifestyle. With our innovations and the Nike+ running community, we hope that the Filipino runners continue motivating and inspiring each other to be the best runners they can be,” shared Sanjay Gangopadhyay, Marketing Director of Nike South East Asia.

Nike Philippines donated to the Apl.de.Ap Foundation (AdAF) in partnership with the Ninoy and Cory Aquino Foundation (NCAF) for their We Can Be Anything education advocacy campaign for the Filipino youth.

The Nike We Run race series is Nike’s most connected race series yet with innovative Nike+ technology. The race series kicked off on September 1 in Prague, Czech Republic, and will conclude on December 15 in Rio de Janeiro, Brazil.

Runners can also stay connected on the Nike Running Philippines Facebook community: www.facebook.com/NikeRunningPH or on Twitter via @NikePH.

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