MOVE Fitness Lifestyle Store NOW OPEN

Have you ever had that experience wherein you went to a sports shop, bought an equipment or an exercise/fitness tool then after bringing it home, realized that you have the slightest idea on how to use it?

How about buying a gear, hoping that it will produce the same results it did to a friend or to a celebrity but realizing soon after that it is not what you truly need for you to arrive to your desired goal or fitness level?

Oh and how about learning, through an online resource, that you are below the fitness level that you should be in but do not  know how to start getting back into shape?

Well, all of us, in some way or another may have been in any of the above situation. And sometimes experiencing any of this puts a dent in your desire to push through with achieving your fitness goals. Helplessness sometimes wins over firm resolve.

So how, you may ask, is these all connected to the opening of the MOVE Fitness Lifestyle Store? The answer everyone can be summarized to three simple words: EMPOWER, EDUCATE, MOTIVATE.

By offering a goal-based approach to its customers, the store already veers away from the old-style concept of selling which unfortunately for consumers, ends when they go out of the store, purchase in hand. With MOVE, customers, through a minimum purchase of Php1,500 will be entitled to avail of the “Move Body Project” which:

1. EMPOWERS - the first step is a free full-body composition analysis using a state-of-the art machine previously available only in hospitals. The results of this analysis is a free-consulting session with Move’s fitness consultants which aims to identifying the person’s state of health and help them mark the starting point of their journey to better fitness. Basically this is the goal-setting point. The customer is assisted on drawing up plans to help achieve his/her goals and at the same time find the appropriate gear or tool best-suited to the goal that was set.

2. EDUCATES – Whatever gear, tool or equipment the was purchased based on their goal, the Move store staff will make sure that every customer leaves their store knowing how to properly use each piece of equipment by prescribing basic workouts.

3. MOTIVATES – Moves makes sure that customers will surely keep to the achieving their goals by encouraging them to come back after 90 days to get tested again and rewarding them with prizes if they achieve their goal.

Cool huh? I actually had a sampling of the full-body composition analysis and I can just say that it is more detailed and customized as compared to the body composition analysis that we usually get from online resources, the gym or fitness centers. I am pretty really excited to the promise of being able to be shown/taught about the right manner of using an equipment or gear – the store has a mezzanine especially made available for this purpose.

Incidentally, apart from the store, a free sports, fitness and lifestyle magazine, also named MOVE was launched at the same time as the store. This magazine will serve as the official publication of the store offering the same experience that empowers, educates and motivates.

Visit the store and in the process get a copy of the magazine and see for yourself how it will put to good application their promise of changing the way people will approach health and fitness.

PRESS RELEASE:

The Quorum Group of Companies, responsible for the country’s premier sports retail stores Toby’s Sports, RUNNR and urbanAthletics is once again breaking new ground in the retail front with the launch of MOVE — the fitness lifestyle store. Located at the heart of Bonifacio Global City, deemed by many locals as the burgeoning Mecca of fitness, with running trails and parks aplenty, MOVE guarantees its customers a new shopping experience that will help them become fitter, healthier, and happier with its multifaceted approach to fitness.

Conceptualized by the same team responsible for the award-winning RUNNR specialty store chain, MOVE aims to change the way people approach health and fitness. Inspired by the quote from Aristotle, ”Life is Movement”, Quorum President Toby Claudio found himself with a burning desire to change lives by simply getting people to move to stay fit. To do that, MOVE fitness lifestyle store offers its customers a goal-based approach called the “MOVE BODY PROJECT” to their store experience.

The Move Body Project starts off with a free full-body composition analysis using a state-of-the art machine previously available only in hospitals. Then MOVE’s fitness consultants assist customers in identifying their state of health and help them mark the starting point of their journey to better fitness.  Following the analysis, MOVE then aids the customer in choosing the appropriate equipment from their wide selection of fitness gear to achieve one of four goals – Burn, Build, Active or Perform. Moreover, MOVE ensures that every customer leaves their store knowing how to properly use each piece of equipment by prescribing basic workouts.  To show how serious it is in helping its customers get fit, MOVE provides motivation by encouraging customers to come back after 90 days to get tested again and rewarding them with prizes if they achieve their goal.

Currently, MOVE carries equipment, accessories and apparel from some of the world’s leading fitness brands such as Startrac, Sole, Danskin, Proteus, JK, Go Fit, Biggest Loser, TRX, Polar, Theraband, CW-X Compression Wear, and so much more.

For more information, contacft (02) 403 1787 or visit MOVE Fitness Lifestyle Store at Two Parkade 30^th Street of Fort Bonifacio Global City or log on to

www.movefitness.com.ph

fACEBOOK: MoveFitnessPH
TWITTER: @movefitnessph
INSTAGRAM: @movefitnessph

adidas Celebrates the Launch of its New Store in Bonifacio Global City

adidas Bonifacio Global City Store facade

MANILA, Philippines – Recently, adidas threw a bash to officially open its newest store at the heart of Bonifacio Global City in Taguig. The retail outlet carries various lines of adidas shoes and apparel including: basketball, running, training, football, and Originals.

The store is divided into different segments: Training, Basketball, Football, and Originals

Hosted by Rjay Ty, Wave 89.1’s best new artist for 2012, the event was graced by top models, celebrities, and media. One hundred attendees for the night were given balloons that contained adidas discount coupons by event staff in colorful running attire

DJ Nix Dam P rocked the house with his wild mixes

A fashion show presenting the different collections adidas has to offer featured models like Rocky Salumbides and Luke Jickaine, and former Binibining Pilipinas Marie Ann Umali. The catwalk, painted in adidas’ trademark 3 stripes, allowed models to traverse from the store’s interiors to the program area along the Two Parkade walkways in BGC.

After which, guests danced and partied to the tunes of DJ Nix Dam P, champion of the Best Buy DJ Spinoff in Los Angeles. Beatbox Philippines also put on a show by challenging the DJ to a battle as they made renditions to songs from adidas global ambassadors.

George Youssef, Country Manager, and Jason Gervasio, Brand Communications & Sports Marketing Manager of adidas Philippines

“It’s not just about being an athlete or being into sports. The new adidas outlet will further promote the importance of having an active, healthy lifestyle, which Bonifacio Global City has successfully fostered,“ said adidas Philippines’ Brand Activation Manager, Adrien Semblat.

Bonifacio Global City is quickly becoming the new hub for residences, offices, and retail. The community has basketball courts, a gym, and a football field nearby. Apart from that, wide sidewalks surround the area, which is great for running activities. The new adidas store is a perfect fit for the area, because it caters to anyone that has a healthy and sporty lifestyle.

The new store is located at Two Parkade, 30^th St. corner 7^th Ave., Bonifacio Global City.

For more updates, follow adidas Philippines at facebook.com/adidasPhilippines.

COKE ZERO Have it All with Toni Gonzaga

It was different. It was fun. It was relatively quick. But it was nevertheless time well spent with friends.

I was referring to the launch for the new Coke Zero Brand Ambassador – Toni Gonzaga. It was an entirely different launch, not a single item about running was talked about but if you will read on, you will see why they claim that you can “have it all” with Coke Zero.

Read on!

Have It All with the New Face of COKE ZERO: Toni Gonzaga

One of today’s biggest stars is finally a member of the COKE ZERO family. Yes, she is not your ordinary celebrity. In fact, she’s a total package: a talented singer, a beloved actress and a multi-awarded TV host rolled into one. And did we say she’s oozing with beauty, wit and charm?

She’s the Philippines’ Ultimate Multimedia Star, the one and only, Toni Gonzaga. No question, she does have it all. That is the very reason why no other -person fits just perfectly to be the new face of COKE ZERO. With the same Great Taste and Zero Sugar we’ve loved and enjoyed for years, the world-renowned beverage brand is pumped up to open another exciting chapter with a new ambassador that sets the best example when it comes to living life to the fullest, embodying its refreshed battlecry to the core: Have It All.

“Toni Gonzaga is just the perfect brand ambassador for COKE ZERO. We’ve practically watched her blossom before our eyes and we all admire her for really chasing after her dreams and making it! She’s achieved remarkable things and at the same time, enjoys what she’s doing.. COKE ZERO is proud to have someone like her who does have it all, the same way the brand makes it possible for you to have all you want in a beverage – Great Taste and Zero Sugar,” says Nikki Lee, Brand Manager for Coke Zero.

To officially kick off the exciting surprises this new tandem-to-beat has lined up, COKE ZERO gathered friends from the media, top bloggers, fans and other special guests for a day to Have it All with Toni Gonzaga last May 23, 2012 at The Gallery in Greenbelt 5, Makati City. In this intimate affair, partakers were able to spend a day with the new COKE ZERO ambassador to discover just why COKE ZERO is the beverage for those who, like her, live life to the fullest.

Toni shares her excitement over the new endorsement: “I feel really blessed to be able to represent a brand like COKE ZERO because we stand for the same things: that you don’t have to compromise on the things that make you happy – that you can have it all, for as long as you put your heart into it. Fortunately, when it comes to beverage choices, COKE ZERO gives just that, a chance to have it all: great taste na, zero sugar pa! Ano pang hahanapin mo?” says Toni. Indeed, it’s simply the beverage brand for those uncompromising go-getters who want to have it all.

COKE ZERO and Toni Gonzaga is no doubt a winning combination. Not only does Toni have the looks, the guts and the talent; the multi-hyphenated star is also a testament to what the brand espouses: having it all. However way we look at it, this one seems like a match made in heaven. And we could only look forward to great surprises from this power duo the whole year through.

Who says you can’t have it all? Visit the COKE ZERO fan page (www.facebook.com/cokezero) - for more information on Toni Gonzaga and other exciting treats. You may also follow @CokeZeroPH on Twitter for more updates. COKE ZERO. Great Taste. Zero Sugar. Have It All.

The RUNNR ACADEMY

Hello folks! The good people of RUNNR, which incidentally was just recently awarded as “STORE OF THE YEAR” in the last Ayala Malls Mechant Awards (Congratulations, RUNNR!), brings to the running community the RUNNR ACADEMY - basically a running clinic with a weekly activity that will offer lectures and group runs.

Set to be launched tonight, March 23 at the RUNNR flagship store at Bonifacio High Street, the objective of this academy is to educate runners and help them sustain their passion in the sport. Running clinic attendees, which will be accepted on a first come, first-served basis will be grouped into two groups: basic and advanced. Each group has 30 runners each, led by 2 coaches. The running clinic is planned to be offered during the summer season.
 
According to the invite I received, “well-known runners and coaches such as Jaymie Pizarro, Jim Saret, Andy Leuterio, Lit Ornubia, Edsel Vengco, Edward Kho, and other running experts  to be on hand to discuss interesting topics on running, fitness, health tips and more. Topics include the application of the correct method of running; the importance of having a strong physical framework; techniques to acclimatize, avoid dehydration and run with the sun; determining the ideal weight, right nutrition, heart rate, and other health concerns.”

This for sure is a welcome treat for runners! See you later folks!

The Condura Skyway Marathon 2011 Blogger’s Launch

February 6, 2011

When good friend Princess asked me to help in gathering running bloggers for the Condura Skyway Marathon 2011 Blogger’s Launch, I said yes without even giving it much thought. Why? Because I know I can get enough confirmation to fill in the fixed number of blogger slots they have given me.

And of course I did! This is after all a launch for one of the premier races in the country. Everyone is so looking forward to being a part of this race!

At the launch, the Condura Team headed by the amiable Mr. Ton Concepcion presented to the bloggers their vision and plans for the Condura Race. He also at first explained that starting this year, the Condura Run will be rebranded and hence be known as the Condura Skyway Marathon which I think is just rightfully so. This is the only race which has the very challenging Skyway as its main route for its 21k and 42k participants and for this year, for 10k and 16k (new category too!) participants.

Mr. Ton Concepcion

Princess Galura, Ton and Pam Dacanay

the bloggers with the Condura Team prior to our trip down to the GB3 E-Reg Center

The race details may be too familiar to all you folks at this point – what with all the details presented at its best via the race’s official website, my previous blog post and that of the other bloggers. What I would want to point out to you then are some salient points that were discussed during the launch that may not be in the websites. Read on!

1. With the race’s rebranding from Condura Run to Condura Skyway Marathon, organizers have started to take steps into positioning this race as the “premier marathon event in the Asia-Pacific Region” by the year 2012. Imagine this race besting the likes of Standard Chartered Singapore, Hongkong and Kuala Lumpur Marathons! I am super excited with the thought!
2. This year’s race main advocacy was for the Dolphins of Pamilacan, Bohol. Through Ayala Foundation, the Condura Run 2010 was able to donate PHP511,400 which was used in the construction of the Condura Wharf which is intended to be used for the easy and safe boarding of bancas for dolphin watching.
3. The Condura Skyway Marathon 2011′s main advocacy isn’t much different from the last race. It is still for the dolphins of Bohol and again donation will be made through the Ayala Foundation. The estimated PHP600,000 targetted to be raised for this event will be used in funding to protect the dolphins of Baclayon thru scientific research, the promotion of eco-tourism and the creation of livelihood opportunities.
4. The previous races saw the initial run on the Skyway without lights during early morning. The organizers discovered that by 5AM, lights are the Skyway are automatically turned-off. So for this race, organizers have already coordinated with the Skyway Authorities for the lights to be on early morning on race day when it is still dark. All of these for the utmost protection of the runners.
5. This race aims to gather 12,000 runner participants.
6. Registration deadline is January 31, 2011 and January 22, 2011 for online registration whose payment is via credit card. This is to give ample time for the race kits to be delivered to credit card payees.
7. International Registrants can pick up their race kits at the Asics Store, in GreenBelt 3 up to February 5, 2011.
8. The team behind Condura Skyway Marathon 2011 is composed of:
- Condura Events Management Group
- Princess Galura
- Rio de la Cruz (Runrio)
- EKC + SME + The team behind Ironman
Could I just shamelessly claim that I am part of this group even on a limited capacity??? Oh, but still I am part of it and as Princess and Ton said, we should be proud!

Oh after the main program and the sharing of the sumptous meal, all us bloggers were taken to the Condura Skyway Marathon 2011 Express Registration Center in Greenbelt 3 infront of the Asics Store. Everyone had an experience on how it is to use the breakthrough e-Reg System and were one in saying that they were done with the whole process in more or less five (5) minutes. I bet those who went over five minutes can blaim it to the endless photo sessions and chika galore! I wasn’t able to try Step 1 because excited as I am, I already finished with online registration on Day 1. Oh but take note, I finished the online registration in less than 3 minutes. I type fast eh! ;P

Let me now share to you all some pictures that I took during the said blogger’s night. But hmm, before I end – I received advise that the Express Reg Center space in GB3 was expanded in anticipation to the growing number of registrants especially this coming weekend. Great eh?

Blogger's trying out Step 1 - Encoding of registration details

Step 2 - Registration verification and payment

Step 3 - Claiming of Race Kit, Shirt and ohhh, the Hershey's Bar!

done in a jiffy!

waiting for their turn - JunC (thesolemates), Jaymie (thebullrunner) and Miguel with Ton and pretty daughter Isabelle

the ladies of the Condura Skyway Marathon 2011 - Farrah, Princess and Pam

To register, either visit http://conduraskywaymarathon.com or go to the Express Registration Center at Greenbelt 3, infront of the ASICS Store. The Center is open during mall hours.

Thanks to the Condura Skyway Management/Secretariat fro making this event possible.