Have you ever had that experience wherein you went to a sports shop, bought an equipment or an exercise/fitness tool then after bringing it home, realized that you have the slightest idea on how to use it?
How about buying a gear, hoping that it will produce the same results it did to a friend or to a celebrity but realizing soon after that it is not what you truly need for you to arrive to your desired goal or fitness level?
Oh and how about learning, through an online resource, that you are below the fitness level that you should be in but do not know how to start getting back into shape?
Well, all of us, in some way or another may have been in any of the above situation. And sometimes experiencing any of this puts a dent in your desire to push through with achieving your fitness goals. Helplessness sometimes wins over firm resolve.
So how, you may ask, is these all connected to the opening of the MOVE Fitness Lifestyle Store? The answer everyone can be summarized to three simple words: EMPOWER, EDUCATE, MOTIVATE.
By offering a goal-based approach to its customers, the store already veers away from the old-style concept of selling which unfortunately for consumers, ends when they go out of the store, purchase in hand. With MOVE, customers, through a minimum purchase of Php1,500 will be entitled to avail of the “Move Body Project” which:
1. EMPOWERS - the first step is a free full-body composition analysis using a state-of-the art machine previously available only in hospitals. The results of this analysis is a free-consulting session with Move’s fitness consultants which aims to identifying the person’s state of health and help them mark the starting point of their journey to better fitness. Basically this is the goal-setting point. The customer is assisted on drawing up plans to help achieve his/her goals and at the same time find the appropriate gear or tool best-suited to the goal that was set.
2. EDUCATES – Whatever gear, tool or equipment the was purchased based on their goal, the Move store staff will make sure that every customer leaves their store knowing how to properly use each piece of equipment by prescribing basic workouts.
3. MOTIVATES – Moves makes sure that customers will surely keep to the achieving their goals by encouraging them to come back after 90 days to get tested again and rewarding them with prizes if they achieve their goal.
Cool huh? I actually had a sampling of the full-body composition analysis and I can just say that it is more detailed and customized as compared to the body composition analysis that we usually get from online resources, the gym or fitness centers. I am pretty really excited to the promise of being able to be shown/taught about the right manner of using an equipment or gear – the store has a mezzanine especially made available for this purpose.
Incidentally, apart from the store, a free sports, fitness and lifestyle magazine, also named MOVE was launched at the same time as the store. This magazine will serve as the official publication of the store offering the same experience that empowers, educates and motivates.
Visit the store and in the process get a copy of the magazine and see for yourself how it will put to good application their promise of changing the way people will approach health and fitness.
The Quorum Group of Companies, responsible for the country’s premier sports retail stores Toby’s Sports, RUNNR and urbanAthletics is once again breaking new ground in the retail front with the launch of MOVE — the fitness lifestyle store. Located at the heart of Bonifacio Global City, deemed by many locals as the burgeoning Mecca of fitness, with running trails and parks aplenty, MOVE guarantees its customers a new shopping experience that will help them become fitter, healthier, and happier with its multifaceted approach to fitness.
Conceptualized by the same team responsible for the award-winning RUNNR specialty store chain, MOVE aims to change the way people approach health and fitness. Inspired by the quote from Aristotle, ”Life is Movement”, Quorum President Toby Claudio found himself with a burning desire to change lives by simply getting people to move to stay fit. To do that, MOVE fitness lifestyle store offers its customers a goal-based approach called the “MOVE BODY PROJECT” to their store experience.
The Move Body Project starts off with a free full-body composition analysis using a state-of-the art machine previously available only in hospitals. Then MOVE’s fitness consultants assist customers in identifying their state of health and help them mark the starting point of their journey to better fitness. Following the analysis, MOVE then aids the customer in choosing the appropriate equipment from their wide selection of fitness gear to achieve one of four goals – Burn, Build, Active or Perform. Moreover, MOVE ensures that every customer leaves their store knowing how to properly use each piece of equipment by prescribing basic workouts. To show how serious it is in helping its customers get fit, MOVE provides motivation by encouraging customers to come back after 90 days to get tested again and rewarding them with prizes if they achieve their goal.
Currently, MOVE carries equipment, accessories and apparel from some of the world’s leading fitness brands such as Startrac, Sole, Danskin, Proteus, JK, Go Fit, Biggest Loser, TRX, Polar, Theraband, CW-X Compression Wear, and so much more.
For more information, contacft (02) 403 1787 or visit MOVE Fitness Lifestyle Store at Two Parkade 30th Street of Fort Bonifacio Global City or log on to