ALASKA CELEBRATES FIRST EVER WORLD MILK DAY IN THE PHILIPPINES

June 1 is World Milk Day!  As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the celebration of World Milk Day in the country. 

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.

Allow us to share with you some alarming health problems.  Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

June 2013 marks the milestone of the first-ever Alaska World Milk Day.  Various exciting activities are lined-up to celebrate and promote good health!  The celebration kicks off on June 1 at 6:30am with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area).  There will also be an Alaska World Milk Day Sampling in Glorietta Malls from 10am to 10pm.   June 9 is the Alaska World Milk Day Family Run where participants can race at 3k, 5k, 10k.  In all events, there will be the Alaska milk moustache photo shoot where everyone is invited to participate in. 

i got my milk moustache photo too!

The Alaska World Milk Day celebrations were made possible by Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade and Downy.   

adidas King Of The Road 2013: all in for your alma mater

PRESS RELEASE:

adidas King Of The Road 2013: all in for your alma mater

2013 is the year of running for adidas.

Last February, adidas launched Energy Boost, a groundbreaking innovation in running footwear technology featuring superior cushioning that allows runners to store and unleash energy more efficiently with every stride.

To continue their efforts for all things running, adidas is back with its annual King of The Road (KOTR), one of the most anticipated races across Southeast Asia. This year, adidas is pushing the limits for KOTR to be even bigger than before as it opens a new category exclusively for students 25 years old and under.

The 10K Relay for Students is set specifically to encourage the youth to get into a healthy, active lifestyle and to give them a chance to represent their alma mater. Students need to team up in pairs – one male and one female – with each running 5K to complete the total 10K distance. Winners don’t just get individual cash prizes; they will also win prizes for their schools 

“adidas has always been an advocate of health and wellness through sports. The King of the Road is a testament to that fact,” said Jason Gervasio, Brand Communications and Sports Marketing Manager of adidas Philippines.

“The new School Championship category aims not only to promote fitness, but also to inspire teamwork and pride as students are given the chance to be ambassadors of their respective campuses.” 

The adidas KOTR 2013 will be held on July 7, 2013 at Bonifacio Global City. Apart from the School Championship category, the race will include distances of 10K for the general public and 16.8K with Open and Closed categories. The Closed category is strictly for Filipinos while the Open category is for all nationalities.

The top male and female winners from the 16.8K Closed category will be hailed as the Philippines’ King and Queen of the Road and will represent the Philippines in the KOTR Southeast Asia Championship in Malaysia.

How to Join KOTR 2013

There are two ways to sign up for this year’s adidas King of the Road Philippines:

1. Visit http://adidaskingoftheroad.com/ph and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013.

2. Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013.

Race fees are as follows: P1,300 for the 16.8K race; P1,100 for for the 10K regular race; and P800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present vaild student IDs (must be valid until July 7, 2013) at the registration sites.

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:

• Group of 10 runners = Php100 off each
• Group of 15 runners = Php150 off each
• Group of 20 runners = Php200 off each

Supporting this year’s race are the sponsors Summit Water, 100 Plus, Sennheiser, EO Optical, adidas Bodycare, L Timestudio, and Century Tuna.

For more news, updates, and promos on adidas KOTR 2013, visit www.facebook.com/adidas or follow the conversation with #kotrph2013. 

Skechers Launches Skechers GOrun2

I missed attending this product’s launch last week. But then again, it is not a reason for me not to be able to share to all of you this good news from Skechers, which is the better sequel to the GO RUN. Read on for everything about the Skechers GO RUN 2. (P.S. It is SKECHERS without a “T”. teehee!)

PRESS RELEASE:

Skechers Launches Skechers GOrun2
Run Faster with a Mid-Foot Strike

Do you want to run faster, stronger, longer? If you’re a runner looking for ways to enhance your efficiency, speed and overall performance, try looking into your running technique and re-think your shoe choice.

Global footwear leader Skechers launched GOrun2, the sequel of the successful GOrun performance shoe. This updated shoe helps runners run faster with a mid-foot strike, allowing them to achieve their personal best time.

Skechers GOrun2:  Designed for Speed

Skechers has gone the extra mile by helping runners transition to more efficient mid-foot strike running rather than heel striking through its GOrun series. Skechers GOrun running shoes features the M-Strike Technology. Inspired by barefoot running, the principles of minimalism encourages runners to run more naturally by positioning the body for an efficient mid-foot strike in order to run faster, stronger, and longer.

Deemed to be the next generation of serious minimal running shoes, GOrun2 boasts of its GOimpulse sensors which are found underneath the soles. These make the wearer more responsive in running in any surface type. The shoe is made of breathable four-way stretch mesh toe panels and custom fit insole for comfort. The added Resalyte midsole absorbs the impact to prevent injuries.

Skechers GOrun2 features a minimal heel lift at 4mm to keep the foot in a nearly neutral position. The best part is its weight. GOrun2 is as lightweight as can be, allowing the wearer to run faster and more efficiently. Moreover, it comes in striking color combinations.

Accolades from the Elites

Skechers GOrun ambassador, Olympian marathoner and America’s fastest marathon runner Meb Keflezighi attributes his success to his trusty performance shoes of choice.

“Skechers’ new performance shoes change the way I run for the better,” said the number one marathon runner in the United States. “I’ve been a heel runner my entire life, but I am now wearing Skechers to maximize the efficiency of my foot strike. My shoes are my most essential piece of equipment and right now, Skechers has the footwear I need to succeed,” added Keflezighi.

Filipino top age grouper tri-athlete Martin Lorenzo believes that it is crucial to look for the right lightweight shoe that promotes a mid-foot strike to avoid or lessen injuries and improve on speed and efficiency. He recounted his search for the perfect pair of running shoes to accompany him in his races. The tedious task ended when he found Skechers GOrun 2.

“I bought myself different pairs of shoes and tested each one. What came on top is the Skechers GOrun 2. It is well-designed, lightweight, very comfortable, and well-ventilated for our tropical climate. It exceeded my expectations on every count,” shared Lorenzo, a consistent podium finisher in his age category and a passionate athlete who races in local and international triathlons and marathons.

Lorenzo added that “Skechers GOrun2 makes a great transitional shoe for runners who are still heel striking.  Adopting the mid-foot strike is important for runners who want to improve on their running technique and speed.   With Skechers GOrun2, no matter how you force yourself to run heel strike, it forces you to land mid-foot for easier transition.”

# # #

Available in the following Skechers’ stores: Glorietta 2, TriNoma, SM Mall of Asia, Robinsons Galleria, SM North Edsa-The Annex, Robinsons Place Manila, Lucky Chinatown, Market! Market!, Festival Mall, SM Fairview, SM Dasmarinas, Marquee Mall, SM Pampanga, Ayala Center Cebu – Active Zone, Abreeza Mall Davao, Gaisano Mall of Davao, SM City Davao, and Centrio Mall Cagayan de Oro.

For more information, log onto www.skechers.com.ph, visit Facebook page SkechersPhilippines or follow SkechersPH on Twitter.

DOWLOADABLES:

GO RUN 2 Fact Sheet
GO RUN 2 Technical Sheet
 

MILO Nutriload – Breakfast Made Better

Great news to MILO lovers!

In its continued effort to drive nutrition, health and wellness in the country, leading beverage brand MILO brings in the latest addition to the MILO portfolio, MILO Nutriload. Nutriloaded with Vitamin C, Iron and Calcium, MILO Nutriload is the only cereal drink filled with PROTOMALT flakes, a healthy source of energy-giving carbohydrates, which helps restore energy levels for productivity while brimming with the classic chocolate MILO taste that every Filipino loves.

Best enjoyed in the morning, MILO Nutriload is specially formulated to restore energy used up during 8-12 hours of sleep, which leaves the body without food or nourishment. Reports have shown that a balanced breakfast at the beginning of the day renders a positive impact on improved performance towards different activities by contributing lasting energy and metabolism at an optimum level.

PRESS RELEASE:

MANILA, PHILIPPINES, May 2013 – In its continued effort to drive nutrition, health and wellness in the country, leading beverage brand MILO brings in the latest addition to the MILO portfolio, MILO Nutriload. Nutriloaded with Vitamin C, Iron and Calcium, MILO Nutriload is the only cereal drink filled with PROTOMALT flakes, a healthy source of energy-giving carbohydrates, which helps restore energy levels for productivity while brimming with the classic chocolate MILO taste that every Filipino loves.

With age and other health factors playing significant roles in building routine stamina and energy balance, mothers are faced with the everyday challenge of serving food that provides the nutrients and sustained energy their family needs for a busy day. 

Long-term studies show that teenagers require more energy than any other age group. According to a recent report by University of Minnesota researchers¹, teenagers usually have bad eating habits because of the dynamic lifestyle they lead. Teens who are constantly on the go or those with a penchant for junk food often disregard a proper meal in the interest of saving time and money. These teens are consequently unable to build a strong dietary defense against the potential health risks that come with age.

Bringing healthy food choices to the table helps Filipino families especially teens develop good eating habits and live a healthier lifestyle. While most meals provide physical energy that helps individuals endure hours of work or leisure, these may not carry the essential nutrients they need to optimize their mental and emotional health as well.

“MILO continues to champion the role of mothers in motivating wellness among Filipino households and most importantly the youth. We aim to strengthen this commitment through a new affordable and delicious product that provides the recommended nutritional value at any time of day for the young and old alike – kaya ‘di lang basta loaded, Nutriloaded!,” said MILO Nutriload Brand Manager Meg Panopio.

Best enjoyed in the morning, MILO Nutriload is specially formulated to restore energy used up during 8-12 hours of sleep, which leaves the body without food or nourishment. Reports have shown that a balanced breakfast at the beginning of the day renders a positive impact on improved performance towards different activities by contributing lasting energy and metabolism at an optimum level.

MILO Nutriload is now available at SRP Php 6.00 per pack in supermarkets and sari-sari stores nationwide.

For more information, log on to the MILO Philippines Facebook page (https://www.facebook.com/milo.ph) and follow MILO on Twitter (@MiloPH).

¹ Neumark-Sztainer, D., Wall, M., Larson, N., Eisenberg, M., & Loth, K. (2011). Dieting and disordered eating behaviors from adolescence to young adulthood: Findings from a 10-year longitudinal study. Journal of the American Dietetic Association, 111 (7).

ALASKA TIES UP WITH FCBESCOLA FOOTBALL CAMP

This is one thing I love about summer in the Philippines! There are so many activities for the youth to take part on. Here, football naman!  Read on!

PRESS RELEASE:

ALASKA TIES UP WITH FCBESCOLA FOOTBALL CAMP,
SPONSORS FUTKALERO CHILDREN FROM TONDO

Alaska Milk Corporation brings FCBEscola, the world’s No. 1 ranked football club here in the Philippines to help develop children through sports programs such as the FCBEscola Barcelona Camp. The FCBEscola Barcelona Camp has already begun training kids last April 17 and will continue until April 21 at the Ayala Alabang Country Club

What is better than playing against one of the best football clubs in the world? Being trained by them.

Never in a million years did they thought that they will be able to see the world’s #1 ranked football club, FCBarcelona, in action, much less interact with them. But these promising young football talents from Tondo did just that and more. Thanks to the sponsorship of Alaska Milk Corporation, the five Futkaleros— Champ Cyrus Wico, Jonas Lorens Lavarias, John David Espiritu, Maria Rochel Mendaňo, and Roger Batiugas— were able to train under the FCBarcelona coaches Jordi Blanco and Jose Moratalla during the FCBEscola Philippines Barcelona Soccer Camp for the youth, a sports workshop that did not only aim to teach Filipino kids the rudiments and techniques in the game but also share with them the FCBarcelona values of teamwork and hard work.  

“Alaska has been there from the very start, even at that time when football was not very popular. It has been supporting the grassroots development of the sport and in training players. The annual Alaska Cup, is in fact, the biggest cup in the country, with thousands of players in a single day. So we were not surprised that Alaska lent their support to this project,” says Michael Reyes, organizer of the camp and Team Socceroo’s captain.

Training under World’s Best

Excitement lit up the eyes of the five Futkaleros as they showed their moves to the coaches. They believe that the camp is a once-in-a-lifetime opportunity to improve their game, learn some new skills and incorporate a new strategy into their play. According to Reyes, the style of the Futkaleros is more freestyle. “I have seen them play and their commitment to the game is impressive. I know that they practice every day. They’re fast. They’re agile. Participating in the camp will help them develop their play more.”

What kids will take away from the five-day camp is not just technique but the values: that football is not about winning but in playing your best and playing with your team. Steven Chua, Operations Director for FCBEscola Asia Pacific, relates, “I remembered a FCBarcelona camp in Singapore that we organized. After the camp, I asked one of the kids what he learned. He told me he learned the reasons why he has to move here, why he has to make a pass. Before, he just does it because he has to without even knowing why. He also learned that football is not about winning but playing the game.”

More than a hundred kids, 6 to 14 years old, signed up for the camp held recently at the Alabang Country Club. They did not even mind the extra-ordinarily hot day, showing off their skills on the field, all of them eager to train under the very best in the world. World famous players Xavi Hernandez, Andres Iniesta and Lionel Messi were all products of FCBEscola

Built not as important as technique

According to the organizers, the Futkaleros have the typical Filipino built, which unlike basketball, is suited to football. Filipinos are not as tall as other kids but they compensate with their incredible speed and agility. FCBarcerlona has members who have similar built but are still able to excel. In football, built is not as important as technique.

“The style of football of FCBarcelona is the ‘most fit’ and ‘most matched’ [style] with Filipinos. They do not rely on size. In other sports, if you are big, you’d be a better player. In football, we rely more on technique, the passing, how the team plays. FCBarcelona’s style of football is not very individualistic. It emphasizes team play,” says Nicholas Reyes, FCBEscola camp organizer.

Wanted: Healthy body, good attitude and passion

There is also no age requirement, just a healthy body, good attitude and passion for the sport. Reyes emphasized good nutrition at an early age “as this will give children an edge in the sport.” Both exercise and proper diet are essential, especially to the significant number of Filipino kids, who have been found to suffer from undernutrition and overweight problems (National Nutrition Survey of FNRI-DOST, 2008). It is recommended that they eat a balanced set of meals and do more physical activity, which Alaska Milk Corporation has been advocating through their sports programs.

For more information, log on to http://www.fcbescolaphilippines.com and www.alaskamilk.com.ph