David Beckham cools the world in climacool® Revolution

Cool! My ultimate crush, David Beckham is in the new adidas Climacool running shoe ad! 

View the video below to see how David finds this shoe perfect for running in the summer heat or read the press release for more details about this new adidas running shoe model. Cheers!

FRIEND-VCOCO

adidas presents 360° ventilation running experience
with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool^® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

The benefit of 360° ventilation is highlighted in the new climacool® launch film which shows David Beckham on a run in the summer heat. While the rest of the city is trying to get any bit of breeze with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution. Directed by Nathan Price and developed by 180LA, the film will launch in both a 15-second and a 30-second version in time for the shoe’s global retail launch.

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of PHP 6895.

News from adidas ClimaCool

STAY DRY, KEEP COOL

Air-cooled training with adidas ClimaCool®

Keeping cool and dry are two of the most important factors in ensuring peak performance during workouts. Take charge of your body’s performance with adidas ClimaCool®, a new performance line, specifically engineered to optimize active performance by managing sweat and heat.

Thirty-one year old radio jock and health enthusiast Gelli Victor has been part of the fitness industry since 2002. With adidas ClimaCool technology, which conducts heat and sweat away from the body, Gelli achieves maximum performance in her workout.

ClimaCool® is an integrated system of technologies that work together to regulate your body temperature better than any single-fabric technology can. ClimaCool® apparel conducts heat and sweat away from the body through a combination of heat and moisture-dissipating materials, ventilation channels, and 3D fabrics.

How does it work? Moisture-wicking fabrics transport moisture away from the body, keeping you cool and dry while, creating space between material and skin, 3D fabric allow cool air to circulate close to the body. Featuring hundreds of small indents on the body side of the fabric, 3D fabric also pulls sweat in all directions, both outwards from the body and across the surface of the garment. Also employed in ClimaCool® system, X-Static® or silver-coated fibers, conduct heat away from your body.

To create a more functional garment, body mapping has been used to identify key sweat and heat producing zones of the human body. By mapping the body’s critical sites, these technologies are placed exactly where they are needed, optimizing body temperature.

Want to experience ClimaCool® technology yourself? ClimaCool® your workout at Gold’s Gym! Borrow an adidas ClimaCool® gym shirt at Gold’s Gym clubs to get a cool, power-packed session. After your workout, return your ClimaCool® shirt to receive a voucher for a special edition ‘ClimaCool® Your Workout’ key chain, redeemable at participating adidas and Toby’s shops. This keychain entitles you to a 20 percent discount on selected ClimaCool® Training merchandise in participating stores.

Experience air-cooled training, between 6 a.m. to 9 p.m., at your nearest Gold’s Gym. Visit Gold’s Gym Galleria (East Wing, Robinson’s Galleria, Ortigas Center, Quezon City) on Oct 23 and 27 and Nov 10 and 23; Gold’s Gym Alabang (BMW Building, Commerce Avenue, Madrigal Business Park, Alabang, Muntinlupa City) on Oct 26 and 30 and Nov 9, 16, and 24; and Gold’s Gym Glorietta (Glorietta 3, Ayala Center, Makati City) on Nov 13, 17, and 20.

‘ClimaCool Your Workout’ key chains can be shared with family and friends to avail of discount. Key chains and discount are redeemable at adidas shops in Greenbelt 3, Trinoma, SM Megamall, Podium, Power Plant Mall, Robinson’s Ermita, Robinson’s Galleria, Glorietta, and Gateway Mall and Toby’s shops in Alabang Town Center, Festival Mall Alabang, Robinson’s Galleria, and Glorietta. The ClimaCool® discount is available from October 16 to November 30 only.