The NIKE All-Women Training Club Launched!

The launch of the NIKE All-Women Training Club was a party, a celebration of woman power!

Nike Philippines Country Marketing Manager, the pretty Courtney Cole-Faso explained that the aim was really to provide women a training alternative where sessions or activities are focused on women-friendly activities which may not necessarily have equal appeal for the men.

That is why for the kick-off session, Nike, together with its partners came up with one grand event, even flying-in Nike Master Trainer Marie Purvis to lead everyone into the Nike Training Club brand of workout.

After the exclusive media session at the 2nd Floor of the Planet Sports store in BGC (which will be the hub of the Nike All-Women Training Club), we were brought to the activity area for the main event comprised of a super tiring, sweat-inducing but awesomely fun workout led by Marie (most of the workouts can be done alone with the help of the Nike Traning Club – NTC, mobile application which can be downloaded for free on iPhone and Android devices), a 1.5km run where participants are handed-out long-stemmed red roses as they cross the finish and a fun post-workout snack of cold water, bananas, Oreo cookies and sorbetes (Filipino-style Ice cream!).  A booth was also setup for the trial of the new NIke Free shoes. Oh and of course that fun, fun trampoline experience!

Are you interested to be part of this training club? Check back soon as an announcement to the official opening of regular sessions is posted here. Membership is FREE and exclusive to women only.

Meanwhile, here are photos. Enjoy!

Nike Philippines’ Country Marketing Head Ms. Courtney Cole-Faso and Nike Master Trainer Ms. Marie Purvis pose for the media.

Marie: “Can I kiss my muscles?”

Nike PH’s EKIN Andro Torres presents the Nike Training Club application

with Bards and Marie

the view of the Nike Training Club activity area as seen from the 2nd Floor of Planet Sports.

my fun trampoline experience

Ateneo Women’s volleyball team player Gretchen Ho and Ateneo Women’s football team coach Tata Garcia were the event’s hosts

all-women hip-hop dancing group! they are great!

hyperactive bards with cheryl

women participants sweating it out

that’s Marie leading the workout, we were lucky to have worked-out with her in person!

boys gave out red roses to the ladies as each cross the finish line of the 1.5km run

beautiful volleyball player Gretchen Ho was among the first ones to finish

my rose

the Oreo and Banana “tower”

sorbetes!

yes we can!

PRESS RELEASE:

Nike Inspires Filipino Women to Run Free

Female Runners are Globally Connected with the Nike+ Running App

PHILIPPINES, 6 May 2012 – Over 200 female runners joined Nike to Run Free through the streets of Bonifacio Global City at an exclusive all-female celebration of running and training.

Led by Nike Master Trainer Marie Purvis, Run Free celebrated the power of women runners in a be-proud-of-your-sweat Nike Training Club workout session emphasizing the need for a holistic athletic training regimen for runners.

“Nike Training Club makes you a stronger runner and athlete because of its well-rounded training program that allows you to develop muscles that may get overlooked by running as well as improve your overall fitness. The secret to achieving this is to stay consistent, stay dedicated and most importantly, have fun with your training,” shared Purvis. “I have always admired the enthusiasm of Filipino women from around the world and seeing the energy of Filipina runners as they run free with the world in this event has only reinforced that impression.”

Harnessing the energy of its youthful audience were locally-renowned DJs Kat DJ and Patty Tiu, collectively known as Deuce Manila, who got the ladies moving with their high-octane beats, while Brewing Point Dance Studio, an all-female dance crew, stepped up the heat with their hip hop dance routine. After much anticipation, Marie Purvis was introduced and really got the energy flowing with an intensive Nike Training Club set followed by a 1.5 kilometer run and ended with an NTC warm-down. Also present were Nike ambassadors Tata Garcia and Gretchen Ho, who hosted the event.

Already boasting a strong presence in the Metro Manila running scene, Nike introduced its weekly all-female Run Club in BGC and showcased its digital platforms—the Nike Training Club App and the Nike+ Running App. Both apps are designed to inspire runners to move more and move better by providing tools to strengthen, track and measure their performance, and challenge their friends who also use the app to compete.

“With the trend of digital media going social, Nike+ presents the perfect opportunity for runners to run anywhere, anytime while staying connected to the global running community. In the same way, we want aspiring young female runners to know that there are women all over the world who can inspire them to become the best runners they can be. We definitely look forward to establishing the foundations with female runners as we drive the running revolution in the country,” shared Nike Philippines Country Marketing Manager Courtney Cole-Faso.

For more information on the Nike Run Club schedules, please visit http://www.facebook.com/NikeRunningPH or follow us on twitter via @NikePH.

Nike Unveils Latest Running Shield Pack Collection

Nike Running Shield Pack Women’s

Running in the rain can be an exhilarating experience, but it can be dangerous as well. Wet tracks reduces grip, and reduces visibility. The rain should not deter runners from their runs but when the challenge calls, the Holiday 2012 Nike Shield footwear collection answers.

The Nike Shield Pack introduces the iconic styles of the Nike LunarGlide+4, Nike Free Run+3 and Nike Air Pegasus+29 to keep runners dry, protected and comfortable. Each shoe is treated with weatherized features that help resist rain while maintaining the breathability important to runners

Below is the official press release that shows more information about the Nike Running collection.

Introducing high-performance gear designed for the country’s extreme weather conditions

Nike Running Shield Pack Men’s

Southeast Asia faces its annual wet and cool season through the monsoon months, with the highest rainfall at the end of every year. Running in the rain can be an exhilarating experience, but it can be dangerous as well. Wet tracks reduces grip, and reduces visibility.

The rain should not deter runners from their runs, and this Holiday ’12 season, Nike introduces products to keep runners dry, protected and comfortable.

Breathability, ventilation and comfort come together in the NIKE RELAY tops (men’s and women’s). The Nike Dri-FIT knit fabric enables premium sweat management, while ergonomic seaming with flat-seam construction follows the body’s natural contours for reduced irritation, a flattering fit and a full range of motion. Mesh underarm panels and the dropped and vented hem augment the cool comfort. The NIKE RELAY top features reflective elements as well, keeping the runner visible in the dark. A reflective headphone cord loop at the back of the neck also means runners can listen to their music without distractions.

NIKE TWISTED TEMPO shorts for women pack high-performance features into stylish and comfortable running shorts, available in a wide range of color combinations with contrasting diagonal panels. The Nike Dri-FIT fabric and built-in Dri-FIT crepe liner helps keep runners dry. A zipper pocket provides secure storage for a small media player.

The NIKE SHIELD PACK– a collection of running footwear to suit each unique running style –is updated with the Nike Shield technology, igniting runners every day and night of this season no matter rain or shine. It features a highly reflective inner sleeve that performs triple duty—it’s reflective even in dim light for safety; it makes a barrier that resists water in wet conditions, but stays breathable; and the reflectivity adds some flash to the look.

The Shield Pack collection consists of the NIKE FREE RUN+ 3 SHIELD, NIKE LUNARECLIPSE+ 2 SHIELD and NIKE PEGASUS+ 29 SHIELD.

So in this wet, rainy season, there is no reason not to continue running.

FOOTWEAR:

PRICE LIST:

About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit http://www.nikeinc.com

The New NIKE LUNARGLIDE+ 4

This summer when the greatest athletes in the world compete for career defining victories, Nike introduces an innovation showcasing the all-new fourth generation of one of Nike’s signature stability running shoe, the LunarGlide+. Featuring the reinvented Nike Flywire technology and the innovative Dynamic Support cushioning system, users can expect a better fit, support and stability in the shoe’s materials, apart from its lighter material.

 

For more information on the Nike LunarGlide+ 4 and its key features, below are the offical tech sheet and press release:

Nike LunarGlide+ 4 White-Volt

The New Nike LunarGlide+ Takes the Everyday Run to an Elite Level

Lunarlon Dynamic Support system and reinvented Nike Flywire technology offer cutting-edge performance on a glove-like fit.

• Revolutionary fit with dynamic Nike Flywire technology
• Lunarlon Dynamic Support system offers stability and cushioning
• Lighter than the Nike LunarGlide+ 3

PHILIPPINES, JULY 2012 – This summer when the greatest athletes in the world compete for career defining victories, runners everywhere can hit the street and log miles in the technologies these athletes inspired. These innovations live in the all-new fourth generation of the Nike LunarGlide+, featuring reinvented Nike Flywire technology and the innovative Dynamic Support cushioning system – and weighing in lighter than the previous version.

Whether at record breaking speeds or on a relaxing morning run, fit is paramount. Sprinters and middle distance runners this summer will race in the Nike Zoom Superfly R4 and Nike Zoom Victory Elite, respectively, both with revolutionary Nike Flywire – a technology also utilized in the new Nike LunarGlide+.  The dynamic cables move with the foot, offering support and comfort while minimizing weight and bulk. And since it wraps under the arch and loops into the laces, Flywire technology is customizable for an adaptive, glove-like fit that helps eliminate the gaps of a traditional upper.

The LunarGlide+ is really the best of both worlds. You’ve got amazing fit and support on an unbelievable ride with the super responsive Lunarlon cushioning.

-Rob Williams, Sr. Footwear Designer for Nike Running

In the midsole, Lunarlon foam stars in the Dynamic Support platform and provides super plush, responsive cushioning. Lunarlon – the result of collaboration between Nike designers and the Nike Sport Research Lab – was first introduced on the global stage four years ago as the midsole cushioning system in the Nike LunaRacer+ and Nike LunarTrainer+ running shoes.

The Nike LunarGlide’s Dynamic Support system is a two-part midsole developed to provide superior stability and cushioning. Opposing wedges of foam (Lunarlon and firmer carrier foam) move the runner from soft to stable as the heel lands and the foot flexes down. The innovative system provides a gradual transition and a smooth ride for a variety of gaits.

Nike LunarGlide+ designers focused on fit, support and stability in the upper materials as well. The floating heel clip has become a staple of the Nike LunarGlide franchise. Attached to the firmer foam carrier, the clip moves with the foot to help with the heel rolling inward or outward.

Large expanses of single-layer engineered mesh provide ventilation and support where runners need it and give the shoe a purposefully smooth look. Designers also obsessed over style, and the Nike LunarGlide’s sleek look helps ensure a long run looks good, too.

Since the LunarGlide+ is Nike+ enabled, runners will also be able to track, compare and share their runs through nikeplus.com, the world’s largest running community with 6 million members.

SRP: P5,795

Nike+ Running App for Android Now Available

Great news! In its goal to reach and encourage more runners to become part of the world’s largest running club, NIKE recently launched its Nike+ Running App for Android. Now, runners do not have to be an Apple device to be able to enjoy the ease and comfort of using Nike Running Apps via mobile.

I have just read that the Nike+ Running App for Android connects seamlessly to nikeplus.com, allowing runners to track, share and compare their runs from anywhere, anytime. It features a smooth, intuitive user interface – tailored and optimized for Android – that hosts a number of features to enhance the running experience. 

Interested already? Read on the official press release to see details on what this app can help you as a runner and how you can start using it.

Nike+ Running App for Android Allows Runners to Track, Share and Compare their Runs

PHILIPPINES – Today NIKE, Inc. announced the launch of the Nike+ Running App for Android, providing more runners with access to the world’s largest running club.

The Nike+ Running App for Android connects seamlessly to nikeplus.com, which has been reengineered to be smarter, more social and more motivational. The app allows runners to track, share and compare their runs from anywhere, anytime. It features a smooth, intuitive user interface – tailored and optimized for Android – that hosts a number of features to enhance the running experience. The in-run navigation is seamless and simple, allowing runners to easily check key run stats, see their in-progress GPS maps, change songs or get audio feedback without missing a stride.

“The expansion of NIKE+ onto multiple mobile platforms will allow us to serve more runners than ever before. This opportunity will give even more athletes the chance to experience NIKE+, which makes this an incredibly exciting time for the Running community,” said Stefan Olander, Vice President, Digital Sport.

The key focus in the app’s design is motivating runners. A “Next Moves” feature on the home screen allows runners to easily flip through suggested challenges: for example, to run their fastest 5k or go their farthest distance. A dynamic goal progress bar helps runners stay motivated and tracking on goals they’ve set up through their nikeplus.com profile.

The app makes sharing to Facebook or Twitter fun with run summary features. Runners can choose from a wide variety of terrains and emotions, as well as tag which shoe they ran in to track shoe total mileage. And for runners recording climate conditions, the app automatically knows the weather based on GPS location.

The Nike+ Running App for Android is available for free on Google Play.

Initially launched for Running in 2006, the NIKE+ community has grown to include over 6 million runners. Since its inception, NIKE+ has expanded into a multi-sport ecosystem that includes Nike+ Basketball, Nike+ Training and the recently launched Nike+ Kinect Training. Athletes of every level can find a variety of products including a new range of colors in the Nike+ SportWatch GPS Powered by TomTom, and the Nike+ FuelBand, Nike+ Sportband, Nike+ Running Apps and iPod® nano with NIKE+. Multi-sport users can visit the single-destination nikeplus.com to access all their data – including lifetime NikeFuel points accumulated from all NIKE+ devices – creating a globally connected community of sport.

For the latest on Nike, visit www.nikeinc.com. Be connected by following us on Twitter via @NikePH.

Nike globally launches the NIKE+ FUEL BAND

I got this exciting news from my Inbox from Nike. I had the experience of using the NIKE+ Sportsband and I could say that this Fuel Band is as exciting as the former as this caters not only to the running enthusiasts but for people who want to lead an active lifestyle even without the running. I have yet to get my hands into one but decided that the details of this product is worth sharing. Read on!

Another revolutionary sports technology is about to change the way people–athletes or not–redefine life in movement!

On January 20, Nike globally launched the Nike+ FuelBand — an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Through the FuelBand, activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel.

Watch our exciting videos on the game-changing technology that will make EVERY athlete’s move count!

Nike+ FuelBand 

NikeFuel 

For more information, visit http://www.nikeinc.comand follow @Nike.

PRESS RELEASE:

NIKE Announces New NIKE+ FuelBand – Measuring Movement to Make Life A Sport

New York, New York (January 19, 2012) – NIKE, Inc. (NYSE:NKE) announced today the NIKE+ FuelBand, an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

NIKE, Inc. President & CEO Mark Parker unveiled NIKE+ FuelBand at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women’s 100-meter World Champion Carmelita Jeter.

“The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said Parker. “Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

Armstrong said, “What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.”

“NikeFuel means everyone can get recognition for activities they do,” said Durant. “It provides a scoreboard for your day and gets everyone moving.”

Jeter said, “You don’t have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.

The Nike+ Fuelband will be available to US residents for pre-order starting January 19th (5pm US Eastern Standard Time) at Nikestore.com for a suggested retail price of US$149.

To use Nike+ FuelBand, the following is needed:

• A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2)
• Internet access. Broadband is recommended.
• Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit Nikeplus.com