The launch of the NIKE All-Women Training Club was a party, a celebration of woman power!
Nike Philippines Country Marketing Manager, the pretty Courtney Cole-Faso explained that the aim was really to provide women a training alternative where sessions or activities are focused on women-friendly activities which may not necessarily have equal appeal for the men.
That is why for the kick-off session, Nike, together with its partners came up with one grand event, even flying-in Nike Master Trainer Marie Purvis to lead everyone into the Nike Training Club brand of workout.
After the exclusive media session at the 2nd Floor of the Planet Sports store in BGC (which will be the hub of the Nike All-Women Training Club), we were brought to the activity area for the main event comprised of a super tiring, sweat-inducing but awesomely fun workout led by Marie (most of the workouts can be done alone with the help of the Nike Traning Club – NTC, mobile application which can be downloaded for free on iPhone and Android devices), a 1.5km run where participants are handed-out long-stemmed red roses as they cross the finish and a fun post-workout snack of cold water, bananas, Oreo cookies and sorbetes (Filipino-style Ice cream!). A booth was also setup for the trial of the new NIke Free shoes. Oh and of course that fun, fun trampoline experience!
Are you interested to be part of this training club? Check back soon as an announcement to the official opening of regular sessions is posted here. Membership is FREE and exclusive to women only.
Meanwhile, here are photos. Enjoy!
Nike Inspires Filipino Women to Run Free
Female Runners are Globally Connected with the Nike+ Running App
PHILIPPINES, 6 May 2012 – Over 200 female runners joined Nike to Run Free through the streets of Bonifacio Global City at an exclusive all-female celebration of running and training.
Led by Nike Master Trainer Marie Purvis, Run Free celebrated the power of women runners in a be-proud-of-your-sweat Nike Training Club workout session emphasizing the need for a holistic athletic training regimen for runners.
“Nike Training Club makes you a stronger runner and athlete because of its well-rounded training program that allows you to develop muscles that may get overlooked by running as well as improve your overall fitness. The secret to achieving this is to stay consistent, stay dedicated and most importantly, have fun with your training,” shared Purvis. “I have always admired the enthusiasm of Filipino women from around the world and seeing the energy of Filipina runners as they run free with the world in this event has only reinforced that impression.”
Harnessing the energy of its youthful audience were locally-renowned DJs Kat DJ and Patty Tiu, collectively known as Deuce Manila, who got the ladies moving with their high-octane beats, while Brewing Point Dance Studio, an all-female dance crew, stepped up the heat with their hip hop dance routine. After much anticipation, Marie Purvis was introduced and really got the energy flowing with an intensive Nike Training Club set followed by a 1.5 kilometer run and ended with an NTC warm-down. Also present were Nike ambassadors Tata Garcia and Gretchen Ho, who hosted the event.
Already boasting a strong presence in the Metro Manila running scene, Nike introduced its weekly all-female Run Club in BGC and showcased its digital platforms—the Nike Training Club App and the Nike+ Running App. Both apps are designed to inspire runners to move more and move better by providing tools to strengthen, track and measure their performance, and challenge their friends who also use the app to compete.
“With the trend of digital media going social, Nike+ presents the perfect opportunity for runners to run anywhere, anytime while staying connected to the global running community. In the same way, we want aspiring young female runners to know that there are women all over the world who can inspire them to become the best runners they can be. We definitely look forward to establishing the foundations with female runners as we drive the running revolution in the country,” shared Nike Philippines Country Marketing Manager Courtney Cole-Faso.
For more information on the Nike Run Club schedules, please visit http://www.facebook.com/NikeRunningPH or follow us on twitter via @NikePH.