It was a Friday (July 10) when I happily received an email from RUNNR’s Nicole Limon inviting me, together with a number of my fellow runner friends who blogs, to two “strictly by-invitation only” events which are both set to happen the following Friday, July 17. Two events in a day? Yep two! The first one, a Media Preview and Special Testing Day is scheduled on the morning from 8am to 11am and the second one, for the VIP Cocktails and formal ribbon-cutting ceremony befitting a grand launch for the RUNNR Store at 6:30 pm. As I was in sheer luck to have already scheduled a leave from the office on that day, I confirmed my attendance to both events.
Fast forward to events day— I woke up at around six a.m. to the sound of heavy rains. My initial reaction was to reach for my cellphone and send messages to Marga, Jaymie, Jay and JunC to ask if they will be coming to the morning’s Runnr event. I even went as far as sending Air Urquiola, Runnr’s Business Unit Director, an SMS to confirm if the activity is pushing through. Air confirmed. Jaymie and Jay both said that they will just be attending the launch at 6:30 p.m., Marga wasn’t able to reply and JunC was the only one who told me that he and Mariel will be at Runnr by eight a.m. I was really unsure at that point if I will be going. First – because the weather is too good to sleep on and last and most importantly, I was hesitant to travel by commuting – what with the heavy rains and flooded streets that I might pass along the way. But then, I remember having given my word to Nicole when I replied to her email and confirmed my attendance. So off I went to Bonifacio High Street, mindless of the difficulty I had hailing a cab. I am attending the Runnr event regardless of the heavy rains or flooded streets because I know I am bound to have a good time in the company of runner-friends who like me have looked-forward to this day.
SPECIAL MEDIA PREVIEW
the store opened especially in the morning just for the Special Preview and Testing day
Upon arrival at the RUNNR store, I was greeted by Marga who is having her breakfast, JunC and Mariel who are inside the store already, and Roe, Toby and a number of other RUNNR staff whom Marga and I already got to know since we first set foot into the store on “soft opening” day.
taken during our visit on RUNNR's soft opening day last June 12
After the initial greetings, introductions and pleasantries, Toby already encouraged me to either try the custom insole molding machine (Flashfit) or any of the CW-X apparels. At this point, Roe further explained that as a thank you gift, we are given a choice to avail of the customized insole or a CW-X apparel of our choice for free. As I wasn’t expecting any freebies of that sort, i told Toby and Roe that I prefer trying out the CW-X apparel. I also further explained that I already had the privilege of trying out the two technologies of the Footworx Fitting process namely the Footprint Scanning and Video Gait Analysis during Soft Opening day wherein results showed that I have a semi low-arch foot and a neutral/normal gait. As I am a runner with normal/neutral pronation its not that critical for me to try out the custom insole molding process anymore. Incidentally, Jaymie was able to share her experience of having her insole molded at RUNNR the night before the launch. Click here to read about it.
having my foot scanned
the results of my foot scan
results of my video gait analysis revealed that i have a normal/neutral gait
With the choice already made, I was presented with different types of CW-X Performance Conditioning Wear. I paid particular attention to the tights as these are the ones I am really planning on buying in the near future. As explained by Julius, each Tights collection (or any of the other CW-X apparels for that matter) provides targeted support to specific muscles and/or joints in the body. A quick look at the chart made me decide on getting the Stabilyx which provides the greatest support among all the available types. I excitedly told Roe that the CW-X is just right in time for road-testing at the Run For Home race on Sunday. Watch out for my initial feedback on my use of the CW-X tights on a future post.
RUNNR has this CW-X Comparison Matrix that serves as a guide to your choice of the best compression tights
the Stabilyx Compression Tights by CW-X
After I have fitted and confirmed my choice of a gift, I was approached by a Pancake House staff for my choice of breakfast. Oh, I tell you folks, I was already wondering at this point if the activity for the day is really a media preview and testing of Runnr featured products. I was having the idea that I am being given a “Runner Pampering Session” instead. But hey, I am not in any way complaining. In fact I am greatly and thankfully overwhelmed with the special attention. 😉
I had my breakfast together with Marga and JunC who both have finished theirs but chose to sit with me at the table and Toby who is about to take his breakfast at the same time as I am. Over meals, we had an animated chat of sorts. Oh and by this time, Jay arrived out of our incessant prodding that he should and much to our delight. By the time we finished eating, Mark and Tiffin, Jinoe and Que and other runners who blog started to arrive.
Having achieved a quorum of sorts, the formal welcome and presentation already started with siblings Liz and Toby Claudio taking on the floor.
Liz welcoming all that attended the morning's activity/event
Toby explaining to all attendees why RUNNR is said to be the first and only state-of-the-art running specialty shop in the country
As explained to us, the Runnr Store concept was borne out of Toby’s Sports founders, Bobby, Jojo and Toby Claudio’s realization that running is not just a trend but a new way of living. They have thought of opening a running specialty store with all manner of runners in mind. A store that brings together a number of great running gear brands, customized footwear and also reliable running-related advice.
There are a lot of things that RUNNR has in-store for us runners. To know more about these, click here to download the Announcement Release and here for the Feature Release.
photo-op with Toby, runner-bloggers and Mizuno and Adidas reps
Liz, Que, Nicole, me, Roe and runner-blogger
The morning ended with several photo-ops and lively chit-chats from those present. Each one going home with their mind and heart full of knowledge about what great things are at hand for runners at the RUNNR store, a tummy full of a hearty Pancake House breakfast and hands full of either a CW-X apparel or a Customized Insole, a coupon bearing a special 50% discount for a possible Newton running shoe purchase or a 30% discount on any other brands to be purchased within the store and a Runnr loot bag with lots of goodies inside. Oh and of course, the reminder not to forget to attend the launch at 6:30 p.m.
our loot bag's contents 😉
And hey, what about the rains? To hell with the rains. Nobody even worried and took notice of it anymore. Maybe it’s there to serve as a shower of blessings, not to dampen everyone’s high spirits. 😉
If the morning’s activity is to serve as a preview/prelude of things to happen at launch night, we are to face one great party. One that will be worth siblings Toby and Liz’s and their staff’s sleepless nights.
inside the jampacked tent! oh, what a launch it is!
We were correct. Upon arrival and entry to the party tent set-up just in front of the store, we were given a baller band to serve as our entry badge to the event and race bibs, with our name and a number to serve as our raffle number. We were also made to pose for a picture with a Runnr tarp as our backdrop. Cool! It’s just like what happens when you attend a movie premier or an award’s night ceremony. Of course, I gave the sweetest smile I could sheepishly muster. 😉 The kulit in me felt shy at that moment, realizing the number of VIPs I am slowly recognizing to be inside the tent.
the girls had their hair down, no ponytails this time! 🙂
and the boys had their hair, oh alright their hair was fine as it is! 😉
The event was filled with VIPs and celebrities from almost all industries – business, sports, media and show business. There were celebrity runners, triathletes and coaches, sports doctors and what have yous. And of course, there were my runner-blogger friends, each a celebrity in their own right – Jaymie of the The Bullrunner fame, Jay who is soon to be a Running-DJ, Ben, our Photog-on-the-Run, Bards and Dindo who are marathoners, Dingdong, our very own running doctor, Tin, who looks great in her phueys, JunC and Mariel of the Solemates, Jinoe and Que of the takbo.ph community and of course, Marga our dear friend and RunRadio executive producer.
my celebrity friends: Bobby, Pol, Jun and Mariel, Ben, Miguel, Dingdong, Jaymie, Bards, Tin and Dindo
It was a party alright, what with cocktails that include delicious and healthy canapés and drinks – uh-oh, there were no liquors though. Drinks are everyone’s favorite Gatorade, bottles and bottles of it!
the programme was hosted by Ms. Reema Chanco
Toby Claudio delivering his piece
The program, as hosted by pretty Reema Chanco was started with a video-presentation about Runnr, a speech from owner Toby Claudio himself, a ribbon-cutting ceremony led by Fernando Zobel de Ayala together with celebrities Tweety de Leon and Karylle and a raffle which includes running gears, running shoes of various brands and Polar watches and heart rate monitors as prizes to name a few. The raffle happened while the VIPs were taken inside the store for an exclusive tour. After the exclusive cocktails, the party was opened to the public wherein the first one hundred registrants were able to pick a prize consisting of various running-related items. There were also a raffle and games and the announcement of the five lucky winners of the running shoes as a result of the contest published on Runnr’s facebook account.
inside the store with harry, marga, dingdong, bards, me, dindo, toby and jay
this time with Nicole and Air of Runnr (in white tops bearing the Runnr logo)
It was clearly one launch that everyone will never forget. Us most of all who not only got overwhelmed with our freebies and two loot bags (yep! we received two – one from the morning’s event and the other one after the launch!) but also from the warm reception and treatment that we received from the Runnr staff and Toby Claudio himself.
one last photo with Toby before calling it a night
Congratulations, thank you and best wishes to RUNNR. Here’s looking forward to sharing great running experiences with you.
The Runnr Staff - Roe, Boy staff 1, Julius, Sandy, Boy staff 2, Nicole, Erica, Toby and Liz
For more information, you may visit the RUNNR at building B3 of Bonifacio High Street or log on to http://www.runnr.com.ph. RUNNR can also be found on Facebook and Twitter.
More event pics here and here. 😉
Filed under: Event, Gear, running, special, Uncategorized | Tagged: Custom Insole, CW-X, FlashFit, Foot Scanning, Footworx, Runnr, RUNNR Launch, Runnr Store, Video Gait Analysis | 16 Comments »