Adidas KOTR Goes International Via The AKOTR Southeast Asia Running Championship

Hey folks! Adidas Philippines, with the memories of the not-so good feedback and flak that the KOTR race last year still fresh from the runners’ minds , seems to be serious in making it up to the runners by bringing in some great surprises.

One – oh yes we all very well know now that Adidas finally got the picture and hired Runrio to handle this year’s KOTR event. With this development, all of us can surely expect that the KOTR will be a quality race – something that is common with races with the Runrio brand attached to it. 😉

Second – The race this year will be kinda different because, as Adidas just launched and announced today, the Philippine edition of the King of the Road will serve as the culmination of the four other Adidas King of the Road events in Southeast Asia. Great huh!

Dubbed as the Adidas King of the Road – Southeast Asia Running Championship and with the Philippines chosen to be the first ever host country, this event will be the ultimate championship race for the KOTR brand of races in Southeast Asia.

The KOTR races will held in the following Southeast Asian countries: Thailand (May 15), Singapore (August 28), Indonesia (September 25), Malaysia (October 2) and the Philippines (October 23).

Each KOTR event will have to categories: the CLOSED category, which will cater for local participants only and the OPEN category which is for international participants. Local winners from the KOTR events from Thailand, Singapore, Indonesia and Malaysia will be given an all-expense paid trip to the Philippines and compete in the OPEN category of the race featuring the first ever 16.8km category.

Third – the KOTR races will now feature a different theme each year with this year’s theme titled “Colours” . This is represented through the variety of different coloured Adidas singlets participants will don. The multi-colour showcase “is meant to demonstrate the vibrancy of the sports scene across Southeast Asia”. Imagine a sea of colours trying to conquer the Kalayann flyover – I am guessing this will be amazing!

Without much further ado, here is a summary of the initial race details:

October 23, 2011
Bonifacio Global City
Local : 5km/21km
Open : 16.8km


5km – P1,050
16.8km – P1,300
21km – P1,050

Online Registration: at the soon to be launched KOTR website
Automated Registration: June 1 to August 31
Adidas Stores located in
– Alabang Town Center
– Eastwood City
– Gateway Mall
– Glorietta 3
– Greenbelt 3
– Powerplant Mall
– Shangri-la Plaza Mall
– SM Mall of Asia
– SM Megamall
– Sm City North Annex
– Trinoma

and at RUNNR, BGC

3. RACE KIT INCLUSIONS: singlet, timing device and other race paraphernalia

men's singlets

women's singlets

October 10 to 12
NBC Tent, Global City

All registered participants will be gathered in this event for claiming of race kits and a wherein a variety of activities will be held.




03 March 2011, The Fort, Taguig City, Philippines – adidas, a global leader in running, launched today its very own Running Championship across Southeast Asia for 2011 titled the adidas ‘King of the Road’ (KOTR). Held in five countries across the region, the adidas KOTR will culminate in an ultimate championship race in its first ever host country, the Philippines, on October 23, at the Bonifacio Global City, The Fort.

The race will make its regional debut in Thailand (May 15), Singapore (August 28), Indonesia (September 25), Malaysia (October 2), and the Philippines (October 23). It is aimed at bringing runners together from across the region as part of adidas’ commitment to the sport.

The event is open to participants across two categories –the ‘Closed’ category (Men /Women) is for local participants and the ‘Open’ category (Men/Women) is for international participants. The winner of each of the other four countries’ Closed categories (Men / Women) will qualify for an all-expense paid trip to compete in the adidas KOTR Southeast Asia Championship in host country Philippines on October 23, with the race commencing from popular running hub Bonifacio Global City, The Fort, in a bid to be crowned the adidas Southeast Asia ‘King of the Road 2011.’

adidas KOTR, a race that has been held for over 10 years now, sports a new logo this year. KOTR will also feature a different theme each year, beginning with this year’s theme titled ‘Colours’. This is represented through the variety of different coloured adidas singlets participants will don, yet another first for KOTR this year. The multi-colour showcase is meant to demonstrate the vibrancy of the sports scene across Southeast Asia.

With a unique 16.8km route offered this year, the city race is targeted at everyone who likes to run –from the social runner, to the serious athlete.

“As a global leader in running, adidas is geared towards helping runners all over the world perform better with the introduction of products, technology, and platforms designed purely with a runner’s needs in mind. The organisation of running events such as the adidas King of the Road Championship is meant for runners to challenge themselves and achieve personal breakthroughs,” said Marcus Chew, adidas Senior Manager, Brand Communications and Sports Marketing, Area Southeast Asia.

“This event comes at a time when running is becoming increasingly popular among Filipinos and across Southeast Asia. Keeping up with this fitness trend, we hope to contribute to the vibrant sports scene in the Philippines and the region by cultivating sporting habits and an active lifestyle. In addition, we hope that the adidas KOTR will offer runners the opportunity to run different routes across the region that will ultimately enhance their running experience”.

With the availability of premium running products and training platforms, adidas provides runners with the tools needed for a better run—whether it’s finishing the first marathon or breaking a personal best. From the adiNation of Runners, a running community formed to help motivate and train running enthusiasts to train together on a weekly basis; to the launch of the adidas miCoach virtual training system, nothing else gets a runner more prepared for a race than adidas.

Registration is online across all countries at the soon to be launched KOTR website. In the Philippines, interested participants may register online from adidas stores located in Alabang Town Center, Eastwood City, Gateway Mall, Glorietta 3, Greenbelt 3, Powerplant Mall, RunnR, The Fort, Shangri-La Plaza Mall, SM Mall of Asia, SM Megamall, SM City North Annex, and Trinoma from June 1 to August 31. Event categories and race fees are 5km for Php1,050.00, 16.8km for Php1,300.00, and 21km for Php1,050. Registered participants gather at the KOTR 2011 Kick-Off Assembly from Oct 10-12 at the NBC Tent, Global City, The Fort, where race kits containing singlet, timing device, and other race paraphernalia will be distributed and a variety of activities await everyone.

For news and updates on KOTR, visit the adidas Philippines facebook fanpage. You may also visit for more information on adidas Running.


adidas Running
adidas has a long standing history in running and athletics dating back to 1928 when their founder, Adi Dassler, supplied Lina Radke with a handmade pair of spikes to wear during the Olympic Games in Amsterdam. Many more heroes of athletics have followed including Jesse Owens, Emil Zátopek, Al Oerter, Bob Beamon, Daley Thompson, Grete Waitz, Heike Henkel and Haile Gebrselassie. Today, adidas continues its leadership and presence in the running and athletics world as the sponsor of several major global marathons including London, Boston, Seoul, Santiago and Berlin. Most recently, adidas signed an 11-year partnership agreement with the IAAF granting adidas the world-wide sponsorship rights for all IAAF World Athletic Series events until 2019.

For more information, please contact:
(For Press/Media concerns):
Dincee Caluag
Green Bulb PR
638 69 73


19 Responses

  1. wow! the reg fees again!!! Buti na lang AdiNation of Runners ako, hehehe. The training stamps will now have a good use 😉 Thanks Mz. Vimz

  2. Pahabol Ms. Vimz, ngayon ko lang na-notice habang sini-share ko article mo. Reg fees ay:

    5km – P1,050
    16.8km – P1,300
    21km – P1,050

    Mas mura ang 21K sa 16.8K??

    • Zalds, kasi the race distances are grouped into two categories – 5km and 21km are for the Closed Category which is for the Local Participants only then the 16.8km distance is for the Open Category which is for the International Participants. Remember last year the race fees for all categories were 850PHP? So this year 1,050 for both 5km and 21km naman. 😉

  3. nice update from adidas 🙂 but i have only one question, isn’t rio a nike endorser? wouldn’t there be any conflict with him running a direct competitor’s event?

    also, how come there is an ‘excess’ of .8kms?


    • Timmy, I am not privy to how Rio and Adidas and Nike for that matter handled this arrangement. As this is already a Runrio race, I am assuming all legal implications have already been looked into.

      The 16.8km category will be the standard distance for the Running Championship part of the event. 😉

  4. vimz, masmahal un 16k vs 21k? Looks to be an exciting race!

  5. Thanks for this info! But I hope they can still improve the route for the 16.8k category, let’s give the overseas participants a better view than bayani road.

  6. i missed the media launch. waaaah! 😦

  7. waaah edi magkakaubusan na naman nyan sa 21k. 😦

  8. napa wow ako di dhil sa reg fee. . .ANG GANDA NG MGA SINGLETS 🙂 free choice naman po siguro kung anong color kukunin di ba. . kahit sabihing pang women?? 🙂 o dapat maging masnurin? 🙂

  9. hala ang bilis nmn ng updates mame vimz, thanks! start ng mag-ipon n__n

  10. mukhang pagpapalit ko ang camsur dito, birthday ko naman and hindi pako nakakapunta sa Indonesia,,, think think think…

  11. Ms. Vilmz, ask ko lang po, how about ung mga kasama sa adination run? may discount rin po ba for this event?

    • Hello. There are no announcements related to Adination members just as yet. 🙂

    • ydaletihw,

      just ask your team leaders during your ANR training sessions with regard the discounts. For sure, meron yan like last year. Hopefully, just like last year, sana may free reg for those ANR members who got a certain number of stamps (balita ko 30 stamps daw) 😉

      • waaaa, hindi p ata ako aabot ng 30 stamps sa registration day ng kotr, well sana may discount nga. thanks po 🙂

  12. may instore registration ba tlaga dito?

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