Nike globally launches the NIKE+ FUEL BAND

I got this exciting news from my Inbox from Nike. I had the experience of using the NIKE+ Sportsband and I could say that this Fuel Band is as exciting as the former as this caters not only to the running enthusiasts but for people who want to lead an active lifestyle even without the running. I have yet to get my hands into one but decided that the details of this product is worth sharing. Read on!

Another revolutionary sports technology is about to change the way people–athletes or not–redefine life in movement!

On January 20, Nike globally launched the Nike+ FuelBand — an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Through the FuelBand, activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel.

Watch our exciting videos on the game-changing technology that will make EVERY athlete’s move count!

Nike+ FuelBand 


NikeFuel 

For more information, visit http://www.nikeinc.comand follow @Nike.

PRESS RELEASE:

NIKE Announces New NIKE+ FuelBand – Measuring Movement to Make Life A Sport

New York, New York (January 19, 2012) – NIKE, Inc. (NYSE:NKE) announced today the NIKE+ FuelBand, an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

NIKE, Inc. President & CEO Mark Parker unveiled NIKE+ FuelBand at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women’s 100-meter World Champion Carmelita Jeter.

“The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said Parker. “Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

Armstrong said, “What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.”

“NikeFuel means everyone can get recognition for activities they do,” said Durant. “It provides a scoreboard for your day and gets everyone moving.”

Jeter said, “You don’t have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.

The Nike+ Fuelband will be available to US residents for pre-order starting January 19th (5pm US Eastern Standard Time) at Nikestore.com for a suggested retail price of US$149.

To use Nike+ FuelBand, the following is needed:

  • A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2)
  • Internet access. Broadband is recommended.
  • Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit Nikeplus.com


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7 Responses

  1. hey guys, Nike fuel band is out in the market already? how much in PHP? thanks..

  2. Where can I buy this nike fuelband been planning to buy one, BTW will it be release soon in th philippines?

  3. meron po ba yang nike fuelband sa Mall of Asia ??

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