Vibram Five Fingers 2012 Summer Collection Launched

A few weeks ago, I was fortunate to have received a last-minute invite to the launch of Vibram (pronounced as VEE-BRAM) Five Fingers 2012 Summer Collection. I have always appreciated the fact that the VFF team have always remembered to include me in their list of invitees whenever they hold such events.

Betong Sumaya, Rovilson Fernandez w VFF Staff w Feet Up at the VFF Launch

The launch was held at the very spacious Sky Lounge and attended by the who’s who of the Philippine Sports/Showbiz Community. Athletes from the dragon boat team, basketball, surfing, capoiera, kettlebell, triathlon and running were there to give their very own testimonial about the VFF as a reliable footwear/companion during their sports activities. 

I was just too glad to be able to witness all these at the same time reminiscing on my very first VFF ever. I unfortunately but happily lost it in favor of my sister, who at first just curiously borrowed it from me to try. I never got it back as she grew fond of it and regularly uses it for her malling and other normal non-office day-to-day activities. But as it is, I won’t be unfortunate for long since all attendees to the launch came home with a pair of VFFs. Mine was the VFF Speed! ;)

that's me being helped on my new pair of VFF Speed :)

my VFF Speed, ready to go

I will post my feedback on my use of it in the days to come but for now, let me just present to you the VFF 2012 Summer Collection. Take your pick! 

VFF BIKILA LS

VFF BIKILA

VFF FRESCA

VFF SPYRIDON LS

VFF SPYRIDON

PRESS RELEASE:

Vibram FiveFingers is Everybody’s VFF (Very Friendly Footwear)!
Vibram’s 2012 Spring & Summer Collection Changes the Way We Wear Our Feet

For more than 75 years, Vibram has been a trusted leader in performance and innovation in the realm of footwear.  Its revolutionary and visionary founder, Italian mountaineer Vitale Bramani, whose name the footwear now carries, foresaw the need for grip, traction and durability on performance shoes and developed the first rubber sole on a mountaineering boot.

This commitment to safety continued in the brand’s quest for the perfect footwear in decades to come, and years of research and the production of millions of soles for the best shoes in the industry led Vibram to its next milestone. In 2005, Vibram introduced the next generation of innovative performance sole design: one that allows the foot to move and work naturally, as if barefoot: Vibram FiveFingers.

Vibram FiveFingers challenges the paradigm of conventional footwear. The thin, flexible, and deconstructed sole allows the foot to curl and flex as nature intended. The five toes are separate just like our feet! Because of these features, every step taken in FiveFingers is a lesson in texture, temperature, and biomechanics that can make us healthier and more connected to our bodies.

Unconventional Footwear with Benefits

A special kind of footwear that can be used for athletic and non-athletic use, Vibram FiveFingers is known for its corrective and therapeutic qualities that no ordinary shoes or sandals can give. 

Vibram FiveFingers is different than any other footwear on the planet. Not only does it bring you closer to your environment, FiveFingers delivers a number of positive health benefits by leveraging all of the body’s natural biomechanics, so you can move as nature intended.  Here are five reasons to wear or train in Vibram FiveFingers:

1.       Strengthens Muscles in the Feet and Lower Legs – Wearing FiveFingers will stimulate and strengthen muscles in the feet and lower legs, improve general foot health and reduce the risk of injury.

2.       Improves Range of Motion in Ankles, Feet and Toes – No longer ‘cast’ in a shoe, the foot and toes move more naturally.

3.       Stimulates Neural Function Important to Balance and Agility – When wearing Vibram FiveFingers, thousands of neurological receptors in the feet send valuable information to the brain, improving balance and agility.

4.       Eliminates Heel Lift to Align the Spine and Improve Posture – By lowering the heel, our body weight becomes evenly distributed across the footbed, promoting proper posture and spine alignment.

5.       Allows the Foot and Body to Move Naturally, Which Just FEELS GOOD.

When it first came out in 2005, its unconventional features were contested by its critics, debunking the many corrective and therapeutic qualities that conventional footwear are not known to offer.  Even its first users thought it uncanny to wear something that resembles their very own feet.  However, the unease turned to familiarity, and over the next few years, more and more people took to Vibram FiveFingers as an alternative to conventional shoes and sandals.  Soon enough, the unconventional footwear became not only a standard, but a highly recommended choice by the prestigious Time Magazine, which considered it one of the Best Inventions of 2007.

Love Your Feet: Vibram’s 2012 Collection

Explore the joys of natural movement in authentic footwear from the company that started the barefooting revolution. Its newest collection takes pride in the latest innovations that it has incorporated in its models, a tradition that it continued doing for almost 80 years.  In the Philippines, Vibram has found a growing market for its footwear for men and women of all ages, and it is launching its newest Spring/Summer 2012 offerings with much anticipation.  Like its previous models, all its latest products carry a unique patented Vibram TC-1 performance rubber, which delivers excellent “foot feel” without compromising abrasion resistance.  They are also are machine-washable and air-dry.

A fashionable take on the FiveFingers Classic, the Classic Fresca for women runners adds an element of style to the model that propelled the brand. Designed for barefoot balance and agility, it has a lightweight, stretch upper with a back pull-tab that allows you to cinch the topline for an adjustable, secure fit. A hook-and-loop closure holds the tab in place. Durable printing on the toes, sides and heel provides added protection and abrasion resistance. The Vibram performance outsole with serrated blade lug design provides flexibility, durability and optimum traction.  The Classic Fresca sole has a Polyurethane reinforced pocket on the big toe for added durability and protection, and a serrated blade lug design that provides flexibility and traction on wet surfaces.  It is available in grape/grey/white and grey/blue/white colors.

Unlike any running shoe on the market today, the FiveFingers Bikila was the first model designed specifically for a more natural, healthy and efficient forefoot strike. Built on an entirely new platform, the Bikila offers more plating protection, and distributes forefoot impact without compromising important ground feedback essential to a proper forefoot strike running form. Athletic padded collar and topline and a single hook-and-loop closure finish off this breakthrough design.  

Bikila’s tread design for the soles offers more traction over a variety of surfaces, while its EVA arch follows the contour of the foot and reduces weight.  Among its features are a 4 mm anatomical pod outsole design that distributes forefoot impact forces without compromising important ground feedback essential to a proper forefoot strike running form, and 3 mm Dri-Lex covered polyurethane footbed for more plating protection and reduced packing over a sustained period of time. It is available in silver/black.

Following in the footsteps of the FiveFingers Bikila, the Bikila LS for women offers a closed speed lace system to accommodate a wider foot or higher instep. It shares the same revolutionary platform as the Bikila to provide superior plating protection and distributes forefoot impact without compromising essential ground feedback. The naturally breathable upper features an athletic padded collar and topline, and road-worthy, abrasion-resistant toe protection. It is available in red/grey black.

The first trail running-specific models, the Spyridon and Spyridon LS provide the perfect balance of “foot feel” and protection on rugged surfaces, as its soles have a stitched-in polyurethane insole that protects the skin and foot, and a molded nylon mesh in midsole that adds a “rock block” effect, dispersing impact over a wider area.  A minimalist Vibram rubber sole with an aggressive tread design provides sure-footed grip in all directions and a 3.5 mm rubber sole that maximizes impact protection from stones and debris, while better allowing proper barefoot dynamics. Naturally breathable upper with an adjustable hook-and-loop closure ensures a secure fit.  It is available in black/green for men and lilac/black/green for women.

Designed for an enhanced trail running experience, the new Spyridon LS offers a closed speed lace system to accommodate a wider foot or higher instep. The naturally breathable upper has an adjustable hook-and-loop closure for a secure fit, and a minimalist Vibram rubber sole with aggressive tread pattern allows proper barefoot dynamics and “foot feel,” while delivering protection on rugged surfaces.  It is available in military green/grey/black for men.

Celebrities Use Vibram FiveFingers, And So Can You!

In the Philippines, more and more popular figures in sports and the entertainment industry are now using Vibram FiveFingers as footwear of first choice.  They have attested to the comfort and durability of this uncanny but comfortable alternative to the conventional shoes and slippers that they have grown accustomed to.  Now, they are not only proudly wearing Vibram FiveFingers on their feet, they are also promoting it to people of active lifestyle like many of us.

Powerade strength and conditioning coach Julio Veloso thinks that using Vibram FiveFingers is transforming the way his players run while in the game.  “It definitely forces the body to engage the different muscles of the lower leg and foot more. These muscles, ligaments, and tendons basically have remained dormant when training in regular shoes. So I believe it helps improve balance, proprioception, and injury prevention,” he elaborated.  He introduced the footwear to his players over a year ago, and a better team performance was the result of months of use.

Powerade Tigers forward Ricky Calimag immediately noticed an improvement on his running.  “Para sa akin, naayos yung takbo ko.  Yung mga muscle na mahina naramdaman ko agad na sumakit e pero normal lang pala yun at ng tumagal lumakas na at hindi na sumakit (For me, my running improved.  At first, some muscles which I don’t frequently use felt that initial pain, but it turned out to be a normal reaction and later on, these muscles got stronger and did not pain me anymore),” he described.

Even popular comic television personality like Ultimate Celebrity Sole Survivor Betong or Albert Sumaya, Jr. said that it helped that he wore Vibram FiveFingers during his 36 days in the island.  “It is so lightweight, especially when I used it in Survivor Philippines Season 4. Wearing VFF made me more connected to nature and because of this I’ve learned to live a simple life and to survive the wilderness for 36 days. My feet can breathe every time I use VFF, and it is more fun walking and running using VFF.  I can definitely say that the soles of my feet are protected while wearing VFF, that’s why I’m the Ultimate ‘Sole’ Survivor,” said this reality show star. Like him, Vibram FiveFingers is as seasoned and time-tested.

Truly, Vibram FiveFingers is every runner’s VFF – very friendly footwear!

Vibram is available at SM Mall of Asia, SM Megamall, Trinoma, Planet Sports (Rockwell, Vmall Greenhills, Newport and Glorietta) Tobys (Mall of Asia and Shangrila), Runnr (BHS, Trinoma and Ayala Center Cebu), ROX BHS, Urban Athletics Greenbelt and Chimes Davao. For more information, call 845-3850, e-mail: marketing@barefootwearinc.com. Visit the website at: www.vibramfivefingers.ph.

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