Having been a basketball fan during my childhood, it is with delight that I got to be invited to the Meet & Greet activity of the Alaska Milk Aces with NBA smallest player ever, Muggsy Bogues. I always remember him as the basketball player in the Sprite commercial on TV who got past an opponent by going through in between the very tall player’s legs!
muggsy and me! 🙂
Muggy is here to provide inspiration to the kids who are participants of the on-going Jr. NBA National Training Camp. As the training camp ends and the “selection camp” is due on Sunday, one of the most heart-warming message that this NBA veteran imparted to the kids is that motivation and determination is a key to take you to the realization of your goals/dreams. A message so inspiring and appropriately coming from a man who at first nobody every believed will get to be in the NBA. But he did got in and made history while on it!
The Jr. NBA presented by Alaska Sponsors with Muggsy Bogues
Muggsy’s accomplishments got me to thinking that for anybody, even us who run or ride the bike, the right amount of motivation, determination and passion to do good in whatever one chooses to do, being successful is not an unreachable goal. Muggsy Bogues proved that in all his 5 ft. 3 in. height he can also be a force to reckon with in the land of towering NBA giants. 🙂
Incidentally, the Jr. NBA Camp is being presented by Alaska Milk and aims to produce the best kiddie basketball players in the country. At Sunday’s Selection Camp, 10 Filipino kids will get to be selected as the top camp participants and will get a chance to represent the country in an NBA related activity.
In a related development, Alaska Milk has also forged an agreement with NBA to be the presenting partner for the first ever Jr. WNBA program in the Philippines. Below is the related press release.
Alaska to serve as Presenting Partner of first-ever Jr. WNBA program in Philippines
Wilfred Steven Uytengsu President & CEO Alaska Milk Corporation and Scott Levy Sr. VP and Managing Director, NBA Asia
MANILA, PHILIPPINES APRIL 26, 2013 – The National Basketball Association (NBA) and Alaska Milk Corporation (Alaska) have announced the expansion of their multi-year marketing partnership that began in 2011. As the Official Milk Partner of the NBA, Alaska will maintain its commitment to developing basketball in the Philippines and will connect with the passionate NBA fan base through grassroots events, television and digital exposure, and promotions for its customers at retail.
Building on the success of the Jr. NBA Philippines program, Alaska will serve as the presenting partner for the first-ever Jr. WNBA program in the Philippines. Tipping off in 2014, the Jr. WNBA presented by Alaska will give Filipinas the opportunity to showcase and improve their basketball skills. Alaska also will continue to serve as presenting partner for the Jr. NBA program, which is currently in its sixth season.
“Alaska is excited to be renewing our relationship with the NBA,” said Wilfred Steven Uytengsu, Jr., President and CEO, Alaska Milk Corporation. “Our partnership with the NBA has helped us reach thousands of Filipino youth each year, encouraging them to lead a healthy lifestyle through sports. More importantly, we help them realize their potential as individuals while instilling positive values. We anticipate even more success through this partnership with the NBA in the many years to come”.
“Expanding our partnership with Alaska to introduce the first-ever Jr. WNBA program in the Philippines is a great step in bringing the game to more of our fans,” said Scott Levy, Senior Vice President and Managing Director, NBA Asia. “Both the NBA and Alaska share a commitment to the promotion of healthy and active lifestyles among Filipino youth through sport, and we look forward to continued collaboration between our two companies to grow the game of basketball.”
The sixth season of Jr. NBA presented by Alaska, which will conclude this weekend, saw record participation numbers with 1,000 kids at the school clinic in Davao and a total 1,374 kids trying out for the Regional Selection Camps. The National Training Camp will be held in Manila this weekend with the top 10 players being named to the Jr. NBA All-Star team and the Jr. NBA Coach of the Year being named.
Over the last three years, in partnership with Alaska, the Jr. NBA program has grown to reach more than 500 schools and 60,000 students, parents, and coaches across the country. Each year a new city benefits from the free grassroots basketball program that involves not just young players but also their parents and coaches.
More information is available on the Jr. NBA event website at www.jrnba.com.ph. Fans can also follow the Jr. NBA on Facebook at www.facebook.com/jrnbaphilippines.
For all things NBA, visit www.nba.com or follow the league on its official Twitter feed at www.twitter.com/NBA_Philippines.
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