June 1 was said to be the official day where we celebrate World Milk Day. In the Philippines, where World Milk Day is being celebrated for the first time, it only started on June 1 and ended in a culminating activity which was the Alaska World Milk Day Family Run on June 9.

Alaska Milk Corporation, being the premier milk company in the country, made sure that the celebration will not be just another fun run. It will have to be SUPER FUN for all – as in every member of the family. I for one made sure that most of my family members will be there to join the 3km run with me, except for hubby who has runner photography duties (good, we are sure to have photos along the route!) and Ram, our youngest who stays in the house as we are unsure of the weather (might rain hard or might be too hot, kawawa our baby).

So you will ask, how was it? Apart from me not being able to really “run”  and finish the whole 3km route (Adam got, according to his own words “really tired”), the experience was truly fun! 

Arriving at the venue in BGC near the BGC Turf area, I had the impression of a sosyal, well-planned event venue. There is something about Alaska’s red and white colors that made the place look cool, calm and yes, sosyal! 

As early as 3AM, booths were open to greet and serve participants and guests. As I and the kids will be running the 3km, we have a couple of hours to wait for our turn. The kids’ time were spent wandering the whole activity area to excitedly see what is in store for everyone. I had to ask them to sit and rest lest they get tired and lose the energy for the 3km run.


my kids Alyanna and Alessandra (both with eyeglasses) with me and their friend Lianne while waiting for our 3km gun start (Adam was busy roaming the activity area during this time)

The girls did but Adam was too hyped with all the activities going-on everywhere he looks! There was the photo-booth, the milk moustache photo station,  the milk station giving participants endless supply of pandesal with condensed milk and Alaska milk and/or choco, the milk gallery, the photo wall and the giant inflatables for kids!

milk station

booths such as the Milk Station which serves everyone Alaska Milk, Alaska Choco and pandesal with condensed milk were open as early as 3AM


pandesal with condensed milk as filling

It was like we attended a school fair or a school family day event!

Adam and I were only able to run (or walk!) half of the 3km route but from the distance I was able to cover, I should say kudos to everyone along the route – the marshalls, the security and the official photographers! The race had the biggest attendance in the 3km category but there were enough support staff to assist anyone for that matter.

image (1)

my kids (and their friend) at the starting line of the 3km pack


Adam and I

My girls: Alessandra and her friend Lianne decided to chill and did a walk-run of the whole 3km, Alyanna was the most competitive one, zooming past all of us as soon as the gun fired to signal the start of the run and after getting my nod that she is ok to go ahead.


Alyanna running past the other 3km runners 😉


Alessandra with Lianne

We all got to meet each other at the activity area, after each one of the girls had their fill of the sports drink that was given to them at the finish line and oh yes, the heavy loot bags filled with Alaska and other sponsor’s goodies!


Looking back, I will never run out of good words for this event. But even if I do, I nothing can beat the joy that my kids felt from being a part of the Philippines’ first ever World Milk Day Celebration. 😉 Know what makes me truly happy? It is the fact that I was able to make them wake up early and join a running event again. This doesn’t happen too often and it is such a joy to see them not regret doing so.

We are so looking forward to another celebration next year – Adam and I will surely target to finishing the full 3km by then, we’re definitely running and hopefully with Abram in tow! 😉

More photos below from Photo-Ops Photography and blogger’s own. 🙂

game and gallery

there was a very informative milk gallery tent, a challenging game station tent and of course, a tent for media – both online and traditional


the loot bag claiming tents for 5km and 3km

runners enjoy the photo booth with E-Cow, the Alaska mascot

runners enjoy the photo booth with E-Cow, the Alaska mascot


Alaska Choco Drink and Milk at the Milk station

milk station 2

the milk station tent


cold Alaska Choco, woot!


have i mentioned that the pandesal filled with condensed milk was a hit? it was!

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adam happily poses for a pic with Alaska mascot, E-Cow


mom and son pose for a photo at the Milk Moustache booth


my blogger friends after the 10km run which they all are raving about (nice route daw ha!)


the kids have something to keep them busy post-run. this one’s the trampoline for the braver kids


the back of the giant slide is the tight rope climb


Adam’s favorite, the giant slide (see him climbing the top, middle, back to the camera)


everyone got to leave their handprint in this “Support World Milk Day” wall

Adam says thumbs-up for this event

Adam says thumbs-up for this event

More photos can be found at the Alaska World Milk Day FB Page or at the Photo-Ops Website.
Run Results can be found HERE.




June 1 is World Milk Day!  As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the first ever celebration of World Milk Day in the country. 

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.

Allow us to share with you some alarming health problems.  Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

In another study conducted by the  Food and Nutrition Research Institute (FNRI), a survey was initially conducted among Pre-school children, adolescents, adults, pregnant and lactating mothers. The objectives were to assess the nutritional status of 0-10 years old children, 11-19 years olds, pregnant and lactating women, and other adults 20 years and over using anthropometric indicators of growth and to compare results from previous surveys.  Again, results show that there is a problem on malnutrition which is a condition resulting from lack of or excess of one or more essential nutrients.

Common nutritional problems of Filipino children include protein-energy malnutrition, iron deficiency anemia, vitamin A deficiency disorders and iodine deficiency disorders. Side by side with these forms of undernutrition is overnutrition.

So how can we assure that our children are well-nourished?  One must never skip breakfast and a good breakfast is one that provides about 1/3 of the total energy and nutrient requirements of the child. Children should be encouraged to drink milk with a well-balanced breakfast combined with physical activities like walking, running, dancing, swimming, housework and sports in and out of school.

June 2013 marks the milestone of the first-ever Alaska World Milk Day.  Various exciting activities were lined-up to celebrate and promote good health!  The celebration kicked off last  June 1 with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area) and the Alaska World Milk Day Sampling in Glorietta Malls.  June 9 witnessed Alaska World Milk Day Family Run where more than 3,000 participants raced at 3k, 5k, 10k.  As early as 4am, families gathered at the Bonifacio Global City in preparation for the run.  Families ran and crossed the finish line together making the event a great family bonding opportunity!  Aside from the race, children also had fun in the booths and activity area such as the inflatable, trampoline and joust. The 10k category proved to be more challenging as the race course included the Buendia flyover.More than 3,000 participated in the fun run which translated to a donation of more than 3,000 packs of Alaska Powdered Milk Drink to the Children’s Hour which was represented by Ms. Mikki Montenegro, Marketing and Communications Associate of Children’s Hour.  As in previous events, there was also the Alaska milk moustache photo shoot where everyone eagerly participated in. 

The success of the Alaska World Milk Day celebrations were made possible  with the support of Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade, Downy, BGC, Walter Bread, and Maynilad and Children’s Hour as the beneficiary.

For more information about Alaska World Milk Day, visit, For live tweets and updates follow us at @ALASKAsportshub


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