The Cobra Energy Drink Ironman 70.3 Philippines – Year 5

Preparations for the Philippine version of the most prestigous half-distance Ironman race dubbed as the Cobra Energy Drink Ironman 70.3 Philippines is now in full-swing. Now on it’s fifth year of staging, this year’s edition was launched in it’s signature posh fashion and promises to be bigger – in terms of participation and event features.

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During the launch at the Makati Shangri-la Hotel, most of this year’s event features and offering were presented by premier race organizer Sunrise Events, Inc. President and incidentally, Alaska Milk Corporation CEO, Wilfred Steven Uytengsu, Jr. If you were at the Rizal Ballroom, you will witness and feel the excitement of would-be race participants who are present there and feel how inspired non-participants came to be just by witnessing all the details unfolding right before their eyes.

In addition, we can’t help but have that longing to be in Cebu right away – what with all the food that came all the way from the Queen City of the South served to us – the famous and delicious Cebu lechon, my favorite Cebu ripe mangoes and the new rave, chocolate-coated dried mangoes! Yum!

Oh but before I make you all crave for these good food, let me share to you the most important information that we were able to gather during the launch, read on!

PressKitFolder_CoverArtwork_for_Vims

COBRA ENERGY DRINK IRONMAN 70.3 PHILIPPINES
August 4, 2013 (Sunday)
Shangri-La Mactan Resort and Spa, Cebu
Individual and Relay
1.9K Swim, 90K Bike, 21K Run
http://www.ironman703phil.com

QUICK FACTS:

  • The Cebu Provincial Government is under new management but same, if not even higher, level of support is to be expected
  • There are 2,150 registered participants creating a new registration record for this race because slots got sold out in 4 days, with 650 still in the waiting list
  • Registered participants come from 35 countries, 6 continents
  • A new race category, the CEO category, was created this year and is open to Chief Executive Officers, Presidents or Managing Directors of companies that earn $5 million in annual revenue. Mr Uytengsu said that this category was created to accommodate the CEOs who still want to race despite lesser time for training and practice. Participants of the CEO Category gets the privilege of starting the race together with the Pros.
  • The race has an outstanding line up of Pros, including Philippines’ very own, Ms. Monica Torres who have just elevated to the Pro ranks this year (starting with the Century Tuna 5150 Triathlon race in Subic last June)

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  • 2012 Ironman World Championship Winner in Kona, Hawaii and three-time Cobra Energy Drink Ironman 70.3 Philippines Champion Pete Jacobs will return to this race to defend his title
  • 2013 Cobra Energy Drink Ironman 70.3 Philippines Top Female Pro Winner, Caroline Steffen will also return to defend her title.
  • Making the event more exciting is the confirmed participation of 2-time Ironman World Champion Chris “Macca” McCormack who will be joining the IM70.3 Philippines for the first time. Macca got his “short but sweet” Philippine experience just a couple of weeks ago when he went here for the Century Tuna 5150 Triathlon.
  • Popular Filipino celebrities in the field of politics, entertainment, media and lifestyle/fashion such as Sen. Pia Cayetano, actors Piolo Pascual, Matteo Guidicelli, hosts Drew Arellano, Kim Atienza, newspaper columnist and fashionista Tessa Prieto-Valdez, salon king David Charlton, will put glitter amidst this challenging but fun event.
  • As usual, a surprise participant will be seeing action also in this event for the first time.

FULL SUPPORT 

left to right: Lapu-Lapu City Mayor Paz Radaza, Mr. Wilfred Steven Uytengsu, Jr., Sunrise Events Inc. President and Alaska Milk Corp. CEO, Cobra Energy Drink AVP Mr. Abe Cipriano and Mr. Kenneth Cobonpue, world-renowned furniture maker who is a Cebuano

left to right: Lapu-Lapu City Mayor Paz Radaza, Mr. Wilfred Steven Uytengsu, Jr., Sunrise Events Inc. President and Alaska Milk Corp. CEO, Cobra Energy Drink AVP Mr. Abe Cipriano and Mr. Kenneth Cobonpue, world-renowned furniture maker who is a Cebuano

  • The race event still has the full support of Cobra Energy Drink, who have been the event’s title sponsor since it’s debut in Camarines Sur on 2008.
  • Newly-elected Cebu Governor Hilario Davide III pledged the full support of the provincial government of Cebu and its people in the second year of the Cobra Energy Drink IM70.3 Philippines’ staging in their turf.
  • Lapu-Lapu City Mayor Paz Radaza also pledged once again their support and warm hospitality as she said that they will be putting up a fisherman’s village and 100 tents with well wishers at the Discovery Bay, commonly known as Mangal, which is the turn-around area for the run section of the race.  
  • Mayor Radaza also promised to mobilize a strong 20,000 manpower to line every kilometer of the race route with cheerers, supporters and traffic enforcers to ensure a memorable and positive race experience. “We will make sure that when you go back to your respective places after the race, you will bring with you only happy memories because it is double the fun in Lapu-Lapu City”, said the esteemed Mayor as she ended her speech.
  • Kenneth Cobonpue again provides his talent as support to this race event. For the second straight year, Mr. Cobonpue has designed the finisher’s medal and winner’s trophies of the event. 

REGISTRATION PROFILE:

1. GLOBAL PARTICIPATION

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2. PARTICIPANT’S PROFILE AND AGE BREAKDOWN

age profile

FINISHER’S MEDAL AND WINNERS’ TROPHIES:

World-Renowned furniture designer and proud Cebuano, Kenneth Cobonpue was once again tapped to lend his talent in the design of this year’s Finisher’s Medal and Winner’s Trophies.

In his presentation at the launch, he proudly shared to us the following:

  • The 2012 Cobra Energy Drink Ironman 70.3 Philippines Finisher’s Medal which he designed, got the best looking medal recognition, next to the Olympic Medal, for year 2012.

2012 medal

  • He created this year’s medal design in a span of 2 months and have toyed with the below concepts:

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  • The final medal design is made up of three segments of metal looped together making sure each segment will not touch at the center. Each segment represents triathlon’s three sports disciplines: swimming, biking and running.

2013medal

  • The winners’ trophies are a spin-off of the medal’s design with the colors of the metal representing the swim leg made to adapt based on the winning rank – gold for 1st place, silver for 2nd place and bronze for 3rd place. Just like the medal, the trophies’ are entirely made of metal with the bike leg’s metal covered with rubber.

trophy-1 trophy-2

For sure a lot of other exciting pre-race, race and post-race features will be announced to the public as event day nears. As Sunrise Events, Inc. have always never failed to don their thinking cap, for sure a slew of other exciting surprises will be unveiled on race day. Of course all of these in the primary objective of making it known that “Triathlon is more fun in the Philippines“.

VIDEO: 

*Note: Credit goes to Sunrise Events, Inc. for all the videos seen on this post.

DOWNLOAD THE OFFICIAL PRESS RELEASE HERE

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