DZMM Tulong Na, Tabang Na, Tayo Na, Takbo Na – May 4, 2014

Top radio station DZMM is not a newbie when it comes to holding running races. They have been the ones behind the yearly “Takbo Para Sa Kalikasan” advocacy race. I should know as the first ever foot race I participated in was a 5k at a Takbo Para Sa Kalikasan race held at the Quirino Grandstand!

This year though, their race will kinda veer away from the usual and instead take-off from the advocacy which the whole ABS-CBN Group/Network have started – to raise funds to help the victims of Typhoon Yolanda (international name: Haiyan).  To elaborate, the race which is dubbed as the “DZMM Tulong Na, Tabang Na, Tayo Na, Takbo Na”, aims to raise funds in order to send children of families, who were victims of Typhoon Yolanda, to school.

DZMM Executives with Coach Rio dela Cruz

DZMM Executives with Coach Rio dela Cruz

Other important tidbits:

  • the race will be a “color run” race, the first for both RunRio and DZMM
  • along the course will be a giant inflatable slide which participants will have to ride on as part of the route
  • famous and well-loved DZMM personalities, news anchors will participate in the event
  • RunRio will be working for this event for free as part of their corporate social responsibility
  • Coach Rio will donate Php 200,000 to the cause if the race reaches the target 10,000 participants

Read on for the pertinent race details!


DZMM Tulong Na, Tabang Na, Tayo Na, Takbo Na
May 4, 2014 5:30AM
Bonifacio Global City


  • ONLINE registration period is from March 17 to April 20 only. Delivery of race kits will start on March 31.
  • IN-STORE registration period is from March 24 onwards.


  • ONLINE: Log on to
    • R.O.X. – Level 2 R.O.X. Bldg. Bonifacio High Street, Taguig City (12nn–8pm, Tel # 8564638)
    • Toby’s SM Mall of Asia – G/F Entertainment Mall, Roxas Blvd., Manila (12nn–8pm, Tel # 556-0445)
    • Toby’s SM North EDSA The Block
    • ABS-CBN Tulong Center (near Audience Entrance)

Note: For online delivery, cost will be charged to runner’s account


fee and inclusion


*Senior Citizen gets 20% discount




  • Cap


  • Towel





  • Runners must prepare to get wet and be thrown with color powder
  • COLOR POWDER is made of 100% food grade cornstarch + water + food color = all natural and safe
  • Runners may bring shades/eyewear/goggles to protect their eyes.

Aspiring Champions gain a step closer to their dreams with JR.NBA / JR.WNBA presented by Alaska

A Regional Selection Camp for the Jr. NBA/Jr. WNBA was held last March 15 and 16 at Iloilo.

400 young girls and boys showcased their basketball skills during the Jr. NBA/Jr. WNBA presented by Alaska in Iloilo last Mar. 15 & 16.

400 young girls and boys showcased their basketball skills during the Jr. NBA/Jr. WNBA presented by Alaska in Iloilo last Mar. 15 & 16.

3 girls were the top pick to join the National Training Camp in Manila on April

3 girls were the top pick to join the National Training Camp in Manila on April

6 boys were the top pick to join the National Training Camp in Manila on April

6 boys were the top pick to join the National Training Camp in Manila on April


The Food and Nutrition Research Institute (FNRI) study revealed that obesity, which can lead to serious heart problems and diabetes at a young age is becoming one of the most prevalent nutritional problems of Filipino children and adults.

Given these growing issues on health, Alaska continues their partnership with Jr. NBA this year to nurture young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports.

The 2014 Jr.NBA presented by Alaska, the international youth development program of the NBA, formally launched last January 18. School clinics were conducted allowing aspiring champions in the country to be part of NBA’s international youth development program. Young girls were given the same trainings and opportunities as Jr. NBA participants because in these modern times, girls are just as interested in sports, especially basketball, as the boys. Led by some of the best local basketball coaches, like Jojo Lastimosa, PBA legend and Alaska Head of Basketball Operations, together with the NBA coaches led by Sefu Bernard in travelling all over the country to conduct school clinics for coaches and players.

Our aspiring champions will again undergo series of trainings at the Regional Selection Camp (RSC) in Surigao, Iloilo, Cebu, Dagupan, Palawan and Manila. The RSC is where the best of the best players in key cities will be selected and asked to participate in the third and climactic part of the program – the National Training Camp (NTC).

The 10 young boys and 5 young girls of Jr. NBA/Jr. WNBA presented by Alaska All-Star Philippine Team will be chosen at the end of the NTC. These young champions will then be given the ultimate NBA experience by getting the chance to watch a live NBA game and meet the NBA players. Last year, the Jr. NBA All-Star Philippine team watched a Los Angeles Lakers home game against the Memphis Grizzlies at the Staples Center and met NBA superstar Kobe Bryant.

The Jr. NBA/ Jr. WNBA presented by Alaska, is just one of Alaska’s Sports Development Program that inspires children to become future champions through teaching them skills to play the game while incorporating the values of determination, hard work, teamwork, discipline and sportsmanship.

Become a champion too and join Alaska’s sports programs now!

Come out and play!


For more information on Jr. NBA Philippines visit; Alaska Basketball Power Camp visit: and for live Twitter updates, follow: @ALASKAsportshub.

GUERILLA RACE – WARRIOR (Leg 2) : June 29, 2014


The first extreme obstacle course racing in the Philippines dubbed as Guerilla Race sets it’s second leg on June 29, 2014 at Timberland Heights, San Mateo, Rizal.

The Guerilla Race® Series is the first obstacle-driven race series of its kind in the Philippines. Developed by a Philippine Army scout ranger, the Guerilla Race® Series is meant to test the participants’ limits in terms of endurance of body, presence of mind and resilience of spirit. It offers a progressive race course, with four venues of varying distances and difficulty levels. Each leg of the series is devised with terrain-inspired or venue specific obstacles, all guaranteed to surprise the participants and to ignite their sense for strategy.

Guerilla Race – WARRIOR (Leg 2)
June 29, 2014, Sunday
Timberland Heights, San Mateo, Rizal
Distance: 10k

Registration Period: Starts on March 28

Registration Fees:
guerilla fees

Registration Sites:

  • Chris Sports
    • SM Megamall
    • SM Mall of Asia
    • SM North EDSA Annex
    • SM Fairview
    • Market Market


BACK copy

True North Guerilla Race Inc.


Guerilla Race Presentation Deck
Guerilla Race Rule Book

Nurture Run – May 18


May 18, 2014
CCP Complex, Pasay City


*Registration fee discounts are available for groups of 25 runners and up


  • race bib 
  • Nurture Run shirt



    • SM Fairview
    • SM Manila
    • SM North EDSA
    • SM Bicutan
    • SM Sucat
  • QUiPR Office 
    • 7165 R&D Bldg, Guijo St., San Antonio Village, Makati




#LetsBeReal, Filipina Mothers

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We’ve all been told that breastfeeding’s best for babies; but why are less than half of Filipina mothers opting for exclusive breastfeeding?

Reality bites, and in fact, recent figures released by the Food and Nutrition Research Institute (FNRI-DOST) say that breastfeeding rates are at 47 percent and more alarmingly, there are actually areas in the country that have breastfeeding rates of only 27 percent. That’s 7 out of 10 mothers who opt for infant formulas and other artificial milk substitutes.

Beauty, Brains and Breastfeeding together with UNICEF are looking to shift this mindset. “Filipina mothers aren’t keeping it real and we want to help change that,” says Iza Abeja, Executive Director of Beauty, Brains & Breastfeeding.

Nurture Run

In keeping with the thrust to promote, support and protect the rights of the breastfeeding mother and child, BBB is organizing the Nurture Run, one of the biggest breastfeeding awareness initiatives in the country to date. More than 10,000 runners and breastfeeding advocates are expected to join Nurture Run.

Iza also shares that proceeds of the Nurture Run will go to mobilizing skilled counselors, sustaining mommy groups and organizing breastfeeding awareness activities as well as supporting Milk Banks through Milk Letting Days.
“All these initiatives will be carried out in strategic areas in the country specifically in disaster prone provinces,” notes Iza. “As the recent disasters in Tacloban, Bohol and Zamboanga have taught us, breastmilk can save lives.”

The Nurture Run is set on April 13, 2014 Sunday from 5:30 am to 10:00 am at the Quezon Memorial Circle. It covers 3km and 5km options with race kits costing PHP 450.00 inclusive of the race bib and Nurture Run shirt. The event is co-presented by UNICEF, International Labour Organization (ILO), National Nutrition Cluster group for Haiyan/Yolanda and Department of Health (DOH) in coordination with venue-host the Quezon City Government.

“Our children deserve the most genuine form of care and nutrition they can get. Support breastfeeding and help us spread the word by joining the ‘Nurture Run.’”

UNICEF is an agency of the United Nations devoted to serving the world’s children. UNICEF began providing assistance to the Philippines in November 1948. Since then, they have been partners with the Philippine government in protecting Filipino children.

UNICEF Philippines has more than 60 people working to promote and protect the rights of children. They aim to provide the best quality of life for every Filipino child through programmes that help them survive and flourish.

About Beauty, Brains and Breastfeeding
Beauty, Brains & Breastfeeding was established and registered at SEC in 2006. It aims to bring back the breastfeeding culture in the country and elevate the stature of breastfeeding and eradicate the misconception that breastfeeding is only for those who can’t afford formula milk.

In recent years, BBB has not only participated in the promotion of breastfeeding. We have also taken part giving support to mothers. Providing free breastfeeding counseling at evacuation areas and informal settlers vulnerable of displacements in times of calamities BBB is also an active lobbyist when it comes to the protection and implementation of legislations promoting breastfeeding.

For updates and more information:
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May 4, 2014
PNB Financial Center, Macapagal Boulevard, Pasay City










Why join the “Takbo sa Pagbangon ng Leyte” benefit run? You get to do some much-needed exercise, appreciate wellness, have fun with your family and friends, lead and live a healthy lifestyle, and help rebuild the communities hit by typhoon Yolanda in Leyte.

How much is the registration fee? 3K (P400) | 5K (P400) | 10K (P600) Your donation in the form of your registration fee will include entry to the “Takbo sa Pagbangon ng Leyte” benefit run, and participation in other activities during the event.

Can I register my friends and family members? Yes. However, for interested participants below 18 years old, their waivers must be signed by their parents/guardians. Registration forms may also be submitted by a representative to the registration centers listed above, provided that the forms are completely executed by the participants themselves, and the waivers are signed by the concerned registrants or by parents/guardians for participants below 18 years.

You may also register online at

Can children run for this cause? Yes. For the safety of everyone, only children 7 years old and older are allowed to join. Children up to 6 years old, and accompanied with a responsible adult, may enjoy the programs and exhibit at the Activity Area.

Children aged from 7–12 years old may register for the 3K category ONLY and should be accompanied by an adult or guardian. Those who are 13–17 years of age may join in any of the three categories provided that their parents sign the waiver.

Can I run with a stroller and with my toddler? Sorry, adults are not allowed to run with children on strollers. No wheels are allowed in the course.

Can I run with my pets? Sorry, no runners are allowed to run with pets.

What is included with my “Takbo sa Pagbangon ng Leyte” registration? Participants will receive a Race Kit containing the Singlet, Race Bib and a Timing Chip (D-Tag).

Do I need to be a professional runner to register? No. The “Takbo sa Pagbangon ng Leyte” is all about having fun, being fit, and helping rebuild communities for typhoon Yolanda survivors. You can run, jog or brisk walk with your family and friends. Who knows, you may even bring home a prize or special award.

Does individual race time get recorded? Yes. The D-Tag that comes with your Race Kit and attached to the shoelace in a specified manner on Race Day exactly measures the time you will cross the start and the finish line. It is used in most professional races and has been tested as a reliable mechanism to measure running performance and pace (including splits) accurately. The official race results will also be uploaded in the website.

Will there be parking area available? Yes. Participants and guests are advised to park their vehicles at the allocated parking area at the PNB Financial Center on a first come, first served basis. There are also pay parking areas along Macapagal Avenue at your convenience.

Will there be water available on the race route? Yes. Drinking water will be provided at select points along the route but runners are also encouraged to bring their own water bottles and undertake proper hydration and nutrition for the run.

Will there be toilets/portalets available? Portalets will be available at the activity area.

Will medical help be available on the race route?First aid stations and medics will also be available.

Will there be a baggage tent? Yes. Baggage deposit service is available at the activity area. Please do not leave any valuables inside your vehicle and bags. Organizers will not be liable for any loss of valuables.

Where do we go after the Race Proper? All race participants may claim free drinks at the Activity Area after the race and their checked baggage, if any. Participants and guests will converge at the Activity Area for a short and meaningful program highlighting our shared advocacy, and the much-awaited awarding of prizes.

Are cameras and phones allowed during the race? We discourage bringing these items and other valuables. Race photographers will be available to shoot from a medium distance.

Are there refunds? Registration fee is NON-REFUNDABLE. Just make sure you are good to go before signing up.

Is change of category allowed? Change of category after registration is NOT ALLOWED.

What happens if there is bad weather? A little rain won’t stop the “Takbo sa Pagbangon ng Leyte”. Event will take place rain or shine. For weather updates and advisories from the Organizer days before the event, visit