World Milk Day is celebrated annually in many countries worldwide, providing an opportunity to focus attention on milk as a global food central to health and well-being across cultures and nations, and to highlight the contributions connected with milk and the overall dairy industry. To celebrate this, Alaska will have a running event with four (4) categories: 3KM, 3KM Family, 5KM and 10KM.

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June 1, 2014
Bonifacio Global City
3km Family/3km/5km/10km


  • 3KM – open to all
  • 3KM Family – 4 members (2 Adults and 2 Children) 
  • 5KM – 8 years old and above
  • 10KM – 15 years old and above

*Child participant must present a copy of NSO Birth Certificate and / or Passport with Parents Consent for those running as ind
*Child participant’s age (on 3km Family Category) must be up to 14 years only as of December 31, 2014.

April 25, 2014 to May 25, 2014



*Registration is non-refundable, non-transferable, and non – downgrade/upgrade.
*Registrants will be receiving a race packet with a BIB NUMBER upon registration. Singlet can be claimed starting May 20, 2014.



  • Online:
  • On-Site: 
    • Alaska World Milk Day Family Run Registration Kiosk
    • 3/F Glorietta 2, Ayala Mall, Makati City (in front of MAGNO Optical)
    • 11am-8pm only

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  • Step 1: At the computer provided, encode all details on E-Registration Form, double check the details. Personnel MUST make sure all details are given. 
  • Step 2: Once accomplished proceed to CASHIER for biometrics, payment and bib releasing. Cashier MUST encode the bib number to the system before releasing for backend documentation. Make sure bib number encoded is correct. 
  • Step 3: Proceed to SINGLET SAMPLE area to check available sizes. Note that singlet size is subject for availability. We follow first come, first serve basis. SINGLET AVAILABILITY IS BY MAY 20, 2014.
  • Step 4: Once done with sizing of the singlet (no fitting, participant can only check the size), you must let the registrant have a photo shot at the ALASKA MILK MUSTACHE Photo booth as part of the registration procedure. If registrant refused not to take a photo, it is a MUST to take note of the Name, Category and BIB number. Personnel will edit the photo and clipped it with a milk mustache.



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  1. All participants must wear their assigned Bib/Race number. Participants not wearing their race number will be taken off the course and is not allowed to win.
  2. Participants who commence before his/her actual start/gun time will be disqualified.
  3. On the cue of a start shot, the starting line rope shall be released to indicate the start of the fun run. Cyclist Marshals and a pace car shall guide the participants along the route of the fun run.
  4. For 3KM Family category—family members should cross the finish line at the same time.
  5. Water stations will be available on the indicated portions of the route.
  6. Paramedics will be on stand-by at designated portions of the route.
  7. A sweeper (car or van or truck) shall pick-up the runners who cannot run anymore for health reasons. Marshals patrolling the route are in charge to assess the participants’ conditions.
  8. The organizers reserve the right to cancel the event without notice should they consider this necessary for safety reasons. However, the organizers will exert all means to post prior notice, whenever possible, at the race website for any change to the event details, or for cancellation of the event due to inclement weather and/or force majeure. 
  9. No dogs permitted to accompany runners.


  • Registration is open until May 25, 2014 or when target count of participants is reached, whichever comes first.
  • For inquiries, email secretariat at


RUN UNITED 2 2014 – June 1, 2014


June 1, 2014
0km Roxas Blvd.




You may purchase the prepaid cards at the following stores: from 12:00NN to 8:00PM Monday to Sunday starting April 28, 2014.

  • ROX (Recreational Outdoor Exchange) BGC
    • B1 Bonifacio High St. The Fort, Taguig City
  • Toby’s
    • 3F Robinson’s Galleria, EDSA cor. Ortigas Ave., Ortigas Center, Pasig City
    • SM North – The Block G/F, North Ave. cor. EDSA Quezon City
    • SM Mall of Asia, G/F Entertainment Hall, Roxas Blvd, Manila




  • Additional P200 will be charged for race kit delivery: P150 delivery fee & P50 web admin fee.
  • For online (credit card) registrants: complete race kit will be delivered, sizes will be available online on a first-come, first-served basis. Delivery of race kit will be on or before May 16, 2014 for those who will register from April 21 to April 30 and May 25 for those registering from May 1 to 16, 2014.
  • For pre-paid card registrants: the singlet shall be given upon purchasing the prepaid card, sizes will be available on a first-come, first-served basis. The rest of the race kit will be delivered. Delivery of race kit will be on or before May 16, 2014 for those who will register from April 21 to April 30 and May 25 for those registering from May 1 to 16, 2014.
  • For in-store registrants: complete race kit will be given upon registration for actual runners. Singlet sizes will be on a first-come, first-served basis.


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Get a chance to own your very own Active Health branded limited edition Run United 2 ALTIVS-H singlets and kits when you participate in the 2014 Run United 2. These special items will forever serve as your badges of participation in this prestigious run where you are encouraged to continuously train and become a better version of yourself.

The Run United 2 race kit will contain the following: singlet, 3 pieces of Enervon Activ, bib number, D-tag, Active Health Sun Visor and wrist tags (only for Growee 500m dash participants). Complete race kit will be delivered for online registration and singlet will be given for pre-paid card purchase. For in-store registration of “actual runners” complete race kit will be received upon registration. Singlet and finisher’s shirt sizes (for 21km and 32km registrants) will be available on a first-come, first-served basis. Singlet and finishers shirt sizes will be available for fitting at the registration centers.





POST RACE KITS (for Run United 2 21km & 32km Finishers only):





  • Registration is on a first-come, first served basis, and may end earlier than the announced deadline. Race slots may run out before May 16, 2014.
  • Actual runners who register at the stores will receive their complete race kit upon purchase. A Valid ID must be presented upon registration.
  • Those who will be registering for their friends must buy a prepaid card. The singlet will be given upon purchase of the prepaid card. The rest of the race kit shall be delivered.
  • Singlet and finisher’s shirt size availability will be on first-come, first-served basis.
  • Singlet and finishers shirt sample sizes will be available for fitting at the registration centers.
  • D-Tag will be provided to every participant to get the runner’s accurate time result and must be surrendered to claim the finisher’s item after the race.
  • No BIB, No D-TAG, NO RACE.

Race results will be available within three (3) days after the race at the following and
Timing and Race Results:

For online and in-store registration inquiries:
Landline (+632) 463 4813 or (+632) 463 4814
Mondays to Fridays, 9am to 5pm only, except holidays.

Race for Future Leaders in Race to Lead on May 4!

There isn’t much race events with the University of the Philippines campus as venue and somehow you’ll begin to miss those years where there was a UP run event almost every weekend.

But fret not, here is a race where you can have a “UP race throwback moment” – UP Pi Sigma Fraternity’s RACE TO LEAD! Sign-up for it, you not only get to run a race around the UP Academic Oval, you also get to contribute to the PSFAA’s Student Leadership Development Program!

Read on for more details.


May 4, 2014
UP Academic Oval

Pi Sigma Fraternity Alumni Association, Inc. (PSFAAI)’s Student Leadership Program

April 3, 2014 onwards




  • SecondWind Running Specialty Store
    • Malingap, Teacher’s Village, QC
    • Ortigas Home Depot, Pasig City
    • G-Strip, Greenhills Shoppin Center, San Juan

Venue: Infront of UP AS Parking Area
Time: 4:30AM

5km – 5:15AM
10km – 5:00AM

10 5


April 16, 2014 Diliman, Quezon City (FOR IMMEDIATE RELEASE) – The Pi Sigma Fraternity of the University of the Philippines Diliman and the Pi Sigma Fraternity Alumni Association, Inc. (PSFAAI) present Race to Lead on May 4, 2014 to be held in University of the Philippines Academic Oval. This is in support of the Student Leadership Development Program of PSFAAI.

There will be two (2) distances: 5k and 10k and will go around the UP Academic Oval with the following inclusions:

Category Registration Fee and inclusions
5k P550 includes racebib, RFID, Sierra souvenir shirt*, sponsors’ freebies
10k P650 includes racebib, RFID, Sierra souvenir shirt*, sponsors’ freebies

*The first 265 registrants to get the souvenir shirt from Sierra

Participants may get their official race time when they register their bibs thru My Run Time by Strider. Winners will get prizes from Diadora and a lucky participant may get a free plane ticket of their preferred local destination thanks to PalGen!

In store registration is available in all Second Wind Running Specialty Stores (Malingap St., Teachers Village Quezon City/Unit 107, G-Strip, Greenhills Shopping Center, San Juan/Ortigas Home Depot Julia Vargas, Pasig City).

Race to Lead is co-presented by Diadora Philippines, organized by Rundezvous Inc. in partnership with Running Atom and Running Free Manila. Special thanks to Growers Nutribar, Creamline, PalGen and SensaCare.

For more information about Race to Lead, interested participants may visit the Rundezvous, Inc. page (

ALASKA IRONKIDS TRIATHLON – From Couchwarmers to Champions

Alaska IronKids Philippines held its first triathlon of the year at La Stanza in Marikina. This is the second in the Alaska IronKids Philippines series of races for 2014, which kicked-off with an aquathlon race last February at BF Homes, Parañaque.

This year, Alaska IronKids Philippines will be starting a non-competitive, no-age category, dividing each race into three parts: Race; Play, which is non-competitive and has no age categories; and Relay, which is composed of two mix age groups. The Play category was added to encourage more children to try out the sport and just join the races for the fun of it, without the burden of competition and the pressure of winning.

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Alaska IronKids Philippines Triathlon encourages more and more Filipino children into adopting an active and healthy lifestyle.

These days, the only exercise children seem to be doing is surfing, the digital kind that is. Instead of playing outside with their friends, today’s children stay indoors, glued to the TV or to videogames. It is no wonder then that 2 out of 10 Filipino children, 10 years old and below, are overweight while 3 of 10 children are undernourished as seen in the results of the 7th National Nutrition Survey conducted by the Department of Science and Technology-Food and Nutrition Research Institute (DOST-FNRI).

But the inactive landscape is slowly changing in recent years, thanks to pioneering sports programs like the Alaska IronKids Philippines Triathlon, which has managed to convert a number of kids from couch potatoes to young triathletes who have the passion for the sport. A triathlon is a race that is comprised of three sporting events: swimming, running and biking. It is open to children 6 to 14 years old.

Alaska IronKids Philippines is the country’s very first triathlon event for the youth. Since holding its first race in 2012, the local triathlon series has grown in leaps and bounds, grooming young triathletes that have become the pride of the Philippines in international competitions. Being the local junior version of the international triathlon series, Ironman, Alaska IronKids Philippines Triathlon has  produced champions, on and out of the podiums— children who are not only committed to winning but also ones who understand that losing is also winning, having learned the values of determination, hard work, teamwork, discipline and sportsmanship from their experiences in the race.

A vital component of the Alaska Milk Corporation sports program and presented by Alaska Chocolate Powdered Milk Drink, Alaska IronKids Philippines Triathlon aims to promote among children the importance of good nutrition and active lifestyle in a fun and exciting way that will get them “to go out and play” on their own, no coercion required. It hopes to get them on the path toward an active and healthy lifestyle that does not only involve physical activity but also proper nutrition as well, living up to Alaska’s key message, “Nutrition. Action. Champion.”

This Sunday (April 13, 2014), Alaska IronKids Philippines will be holding its first triathlon of the year at La Stanza in Marikina. This is the second in the Alaska IronKids Philippines series of races for 2014, which kicked-off with an aquathlon race last February at BF Homes, Parañaque. This year, Alaska IronKids Philippines will be starting a non-competitive, no-age category, dividing each race into three parts: Race; Play, which is non-competitive and has no age categories; and Relay, which is composed of two mix age groups.  The Play category was added to encourage more children to try out the sport and just join the races for the fun of it, without the burden of competition and the pressure of winning.

There will be another aquathlon race in May at Club Manila East and a triathlon in August in Cebu. In October, Alaska Milk will be holding the Alaska IronKids Philippines Family Triathlon, the very first family-oriented triathlon event in the country. It aims to encourage families to adopt a healthy and active lifestyle as well as serve as an avenue for parents and kids to bond and build lasting relationship.

For more information, check out the Alaska IronKids website, and

Alaska Ironkids Triathlon at La Stanza Winners:


Alaska IronKids Triathlon Official-Alaska-Iron-Kids-Triathlon-1-Results-2014Official Results

Alaska Jr NBA/WNBA Regional Selection Camp – Manila

Last April 12 was my first time to actually witness what happens at an Alaska Jr NBA/WNBA Selection Camp. 

The selection camp which is a two-day “elimination round” of sorts happening at various regions in the whole country going as far as Cebu and Iloilo. Each selection camp produces around 10 – 20 young boys and girls who will be that region’s representatives to what will be the culminating activity which is the Jr. NBA/WNBA National Training Camp.

At the National Training Camp, the cream of the crop will be chosen from all the regional hopefuls and will comprise what will be 2014’s Jr. NBA and WNBA players.

When I and the other bloggers arrived at the PICC forum for day 1 of the Manila Selection Camp, we were greeted with the site of hundreds of young boys and girls – the biggest turn-out from all the Regional Selection Camps ever held – either all lined-up in registration, on different skills stations or waiting for their scores to be tallied. At the camp, each one is to undergo trial at various skills stations where they get to have their scores or grades recorded in their camp cards.

1. The Vital Station: this is where basics such as the camper’s height, wingspan, core strength and vertical lift are checked.

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2. The Lay-up Station:

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3. The Dribbling Station:

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4. The Shooting Station:

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5. The Footwork Station

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6. The Passing Station:

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There are about 5 stations for each skill and each station is manned by a number of coaches which not only grades each participant but also teaches and provides tips about the particular skill that station is for.

While going through each station or right after finishing, the kids can also go to the different sponsor booths for some play or break time. 

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Seeing all these kids from those who are lined-up to register and those who are going through the activities, I can fairly conclude that basketball indeed is still the biggest sport in the Philippines. All these kids- boy or girl, tall or short, thin or kinda heavy – they all have this common love of the sport. 


Last stop for the day was at the Score tabulation area where kids submit their completed score cards to camp officials and where at the end of the day, the Top boys and girls of the day will be asked to return the following day for the final selection activity.

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And here are the lucky Jr. NBA and WNBA Manila Regional Camp representatives. They will be joining the other region representatives this weekend for the Jr. NBA/Jr. WNBA Philippines 2014 presented by Alaska National Training Camp where the final members of the Jr. NBA and WNBA will be selected. As a treat, Gordon Hayward of the Utah Jazz and WNBA Legend Tina Thompson will be in Manila to participate in the said event. Congratulations!

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Summit Natural Drinking Water Fuels the 2014 North Face 100


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Summit Natural Drinking Water once again helps athletes break all boundaries with the 2014 Asia Pacific Region’s North Face 100. The race features three trails, at 22K, 50K, and the ultimate running challenge of 100K from Baguio to Benguet on May 3 to 4.

The race, which is also conducted in Japan, Thailand, Taiwan, Australia, Singapore, China, and Hong Kong, has been supported by Summit Water for three years running. Summit Water has long been a partner of Philippine national athletes who push the boundaries, and they are excited to be a part of such a thrilling challenge.

Says Jef Mendoza, Senior Brand Manager for Summit Natural Drinking Water, “It’s exciting to be part of an activity as challenging as The North Face 100. We at Summit Water are gratified to be part of athletes pushing beyond their limits in the hopes of inspiring others to do the same.”

Coach Rio dela Cruz: From Barefoot Runner to Marathon Master


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Beyond the big hair, the high-profile running events and the slew of product endorsements, Coach Rio dela Cruz has also been recognized for his persistence to prevail in the midst of insurmountable odds – whether in his chosen sport of running or in the challenges everyday life.

Great Things Start from Small Beginnings
Unbeknownst to many, Coach Rio’s childhood was mired by hardship. His family struggled with poverty for many years while he was growing up, making it difficult for him to get an education and pursue his training in running. He has gone through it all: from selling “ice-tubig” as an 8-year old, walking several kilometers to and from school, to winning championships and organizing the biggest marathons in the country today. His life so far has truly been a journey.

Coach Rio recalls how he was once one of those barefoot runners, as a fifth grader competing in a track meet without shoes, and winning the 50-m sprint, 100-m sprint, long jump, and high jump events nevertheless. When he reached sixth grade, Coach Rio was able to join his first competitive distance race at the National MILO Marathon, in which he ran barefoot in the 5K category and won first place —an event that was very memorable to him and continues to be very close to his heart. “When I see these kids who run barefoot, I am reminded of how I used to be one of them. I never gave up on my dreams and I trained as hard as I could,” Rio shares. “I want kids to realize that despite their difficulties in life, they can still achieve their dreams and be the best if they work hard and persevere.”

National MILO Marathon – the standard bearer in footraces
The upcoming 38th National MILO Marathon in 2014 will be Coach Rio’s fourth year to organize the prestigious competition, and true to his commitment, he has ensured to improve on each one with each event proving to be bigger and better than the last. In 2011, Coach Rio was instrumental in making the National MILO Marathon an internationally-recognized racing event with the certification of the Association of International Marathons (AIMS) and International Association of Athletics Federations (IAAF). Compliant with the global technical standards of the AIMS and IAAF such as course timing and measurement, safety and race organization, the National MILO Marathon Manila race is now on the world map of marathon destinations. In 2012, the number of participants in the MILO Marathon reached the 214,000 headcount; and in 2013, Cebuana Mary Joy Tabal set a new record for the women’s 42K event, making her the fastest female marathoner in the country. Tabal will be joining top male runner Eduardo Buenavista in the upcoming 2014 Paris Marathon as part of their prize for winning the 2013 National MILO Marathon.

“The National MILO Marathon is now listed in AIMS’ calendar of events, drawing more top runners worldwide, and giving Filipino elite runners a chance to be recognized internationally as well,” volunteers Coach Rio. “For the first time ever, MILO will send the 2013 MILO Marathon King and Queen to compete in the 2014 Paris Marathon, a renowned race event that I have joined in the past. It is a great opportunity for our top two runners to experience this level of competition in an international playing field and compete against the world’s best.”

For MILO’s 50th year anniversary in 2014, Coach Rio says there will be more surprises in store for those participating in this year’s National MILO Marathon.

Speaking from experience
After winning races in the UAAP and countless marathons, Coach Rio also competed in several international running events such as the Paris Marathon and Boston Marathon. Apart from his extensive experience in the sport, it is also by his hard-earned diploma in Physical Education at the UP College of Human Kinetics that Coach Rio earned his salt as a bona fide running coach. Most of his clientele include top-ranking business executives, celebrities and elite runners, but it is his entrepreneurial spirit and passion for running prompted Coach Rio to take it a step further and become a race organizer. Today, he has positioned himself as one of the country’s most trusted names in organizing marathon events.

Despite the challenges of balancing running training, academics and working odd jobs to earn money for food and basic necessities, Coach Rio believes that his college degree is his biggest achievement. He urges students to value their education, and to continue their schooling despite obstacles they may face. “I felt that running could be a stepping stone for me, so I pursued it. Finishing college was my dream so I trained hard and was able to get a scholarship. Education, especially a college degree, is important because if you do not succeed as an athlete, if you get injured, or when you retire from sports, you have something to fall back on,” says Coach Rio. “There will be many times when you have to sacrifice other things in order to focus on your studies. As much as you want to excel in your sport, you must not forget that finishing your education is still one of the biggest triumphs in life.”

Coach Rio also highlights the importance of the values he learned from running and applying them to his life. “Aside from hard work and determination, running taught me how to be responsible, overcome obstacles and stay committed to my goals. These values are learned not only in running, but in all other sports,” Rio explains. “But the most important thing I’ve learned is how to cultivate my passion in order to achieve my dreams. I believe that if I put my heart and mind into something, I will surely achieve it.” He makes sure to impart these lessons to people as he continues to inspire Filipinos to persevere in running for their dreams, especially the underprivileged youth. “We always hear about how poverty is not a hindrance to success, and I can say that my achievements are testament to that,” he proudly shares. “If I can do it, anybody can. No matter how hard life pushes you back, pick yourself up and keep on pursuing your dreams.”

Paying it forward
Beyond the scale and milestones of the National MILO Marathon, it is the Help Give Shoes advocacy, which started in 2010, that deeply resonated with him.

In order to encourage Filipino children to continue reaching for their dreams, MILO pioneered the Help Give Shoes advocacy, which enables every participant of the National MILO Marathon to donate a part of their registration fee to support the cause. MILO then matches the total amount collected to provide shoes to deserving public school students identified by the Department of Education. Since 2010, MILO has already donated 34,200 pairs of brand new running shoes nationwide, and aims to give 16,000 pairs more to reach the total count of 50,000 in celebration of its golden anniversary this year.

It is MILO’s unwavering passion to drive young champions that inspires Coach Rio make every race in the National MILO Marathon a memorable and enjoyable experience for runners and spectators alike. Coach Rio believes that the National MILO Marathon’s advocacy unites people from all walks of life and provides a breeding ground for athletes where they can hone skills, gain deeper knowledge of the sport, and acquire values for a brighter future.

The race goes on
Coach Rio will continue to organize the National MILO Marathon. This sporting event, with its rich history, expanding scope and growing attraction from hundreds of thousands of participants, is testament to MILO’s longstanding commitment to develop the Philippine athletic community and inspiring athletic excellence among Filipino runners especially the youth.

“Now that I will soon be a father, I will surely impart the values I learned from running to my child. Maybe, someday, we can run the National MILO Marathon together and if we do, I am fortunate enough to say that my kid will never have to run shoeless like i did. But if there’s one legacy I would like to give him, it would be to inspire him to reach for his dreams and become a champion in life, no matter how difficult it may seem.”

For more information on MILO, log on to the MILO Philippines official website ( or Facebook page ( Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).