When business is linked to social conscience, seldom consumers appreciate the connections. But there is one eco-friendly tissue paper manufacturer in the Philippines that for a decade now endures to balance these two opposing principles. “We endure to strike a balance between profit and social conscience,” says Quanta Paper Corporation president & general manager Steven Leung.
Founded on business principle of sustainable practices, Quanta Paper manufactures hygienic tissue products using used office paper as raw materials instead of virgin fibers. This thrust is geared towards preservation of world’s rainforest where deforestation remains a traditional practice in the paper making industry to extract virgin fibers.
This August 10, 2014, the Company will launch its most aggressive green campaign in a form of a fun run activity. The Run for Sustainability, or dubbed as R3RUN (Reuse, Reduce, Recycle Run) is designed to inspire environmental action among Filipino consumers and raise awareness on climate change. It also aims to educate consumers on the importance of green labelled products and how patronizing them could help in a way to protect our planet.
Integrated through a healthy and fun lifestyle activity, the R3RUN serves both a strategic marketing and social responsibility tools of the Company. “We would like to be more loudly in telling our story of sustainable practices and at the same time capitalize in building our brand equity,” says Quanta Paper corporate strategist and Race Committee head Neil Erich Galicia. The Company finds that most
Filipinos do not have enough knowledge on climate change and the threat that it poses to the country and to the world. “The Run is a step forward to begin a bold and concrete action. In this way we could start a wave that could reach through every corner of our archipelago.” He explained.
Proceeds of this event will support the Company’s continued social responsibility efforts.
2014 RUN FOR SUSTAINABILITY (R3RUN)
August 10, 2014
BlueBay Walk, EDSA-Macapagal Ave., Pasay City
FB Page: @CosmicGateInnovationsCo
EVENT OWNER: Quanta Paper Corporation
EVENT ORGANIZER: Cosmic Gate Innovations, Inc.
June 5 to July 22, 2014 (every Thursday thru Sunday of the week, 12nn-8pm)
- BHS-BGC (02-4031787)
- Trinoma (02-9010046)
- Shangri-la (02-6337014)
- Mall of Asia (02-560445)
- Robinson’s Ermita (02-3545275)
- Welcome pack (product samples)
- Race Bib
- Race Shirt
ACTUAL SHIRT PHOTO:
FINISHER’S GIFT BAG:
ASSEMBLY AND GUNSTART TIMES:
TOP WINNERS MEDALS:
Race results for 12K RUNNERS ONLY will be available within five (5) days after the race. This can be viewed and downloaded at the Quanta Paper website http://www.quantapaper.com.ph.
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