2nd Alaska World Milk Day: Bigger, Better and Healthier!

Last June 1, Alaska celebrated World Milk Day for the second time. Spearheaded by the Philippines’ leading milk company Alaska Milk Corporation, the celebration was bigger and better than the fete last year, which gathered more than 3,500 participants in its fun run and raised the same number of milk products for the feeding program of Children’s Hour and its partner organizations.

This year, Alaska World Milk Day has gone nationwide with a simultaneous milk-drinking activity in Baguio, Cebu, Davao and Metro Manila at 7:30 AM; there were more than 500 participants in Baguio, 220 participants in Cebu and 420 participants in Davao. Simultaneous fitness classes in the three provinces were also held to encourage individuals and families to start an early morning health and fitness regimen: Zumba + power breakfast of Alaska powdered milk paired with champorado drizzled with Alaska Evaporated Milk, pandesal filled with Alaska Condensed milk, and cereals with Alaska Fresh Milk. The power breakfast was given away for free to participants at the event area as part of the “Alaska Gatas for Breakfast” campaign, which was held for the very first time this year. The campaign aims to get everyone to start their day right with a nutritious breakfast.

This effort to foster a healthy consciousness among individuals and families—through the combination of exercise and proper nutrition—is Alaska’s way in helping the government fight against the increasing number of obese children and adults in the country. According to the Department of Health (DOH) and the Department of Science and Technology—Food and Nutrition Research Institute (DOST-FNRI), obesity is one of the most prevalent nutritional problems of Filipino children and adults. At least 16 million Filipinos 20 years old and above, and two out of 10 children are overweight.

In Manila, the same Alaska power breakfast was given to the participants of the Alaska Family charity run for the benefit of Children’s HourAimed at getting today’s children and their parents to get off their couch, leave their gadgets for the day and have some healthy bonding time, the Alaska Family Run was held at the Bonifacio Global City. For every participant, Alaska donated milk products to the organization for its feeding program.

The Alaska World Milk Day celebration is part of Alaska’s continuing advocacy toward health and nutrition, particularly its Nutrition. Action. Champion campaign. For more information, log on to www.alaskaworldmilkday.com, like www.facebook.com/WorldMilkDayPH or follow us on Twitter @ALASKAsportshub.


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