Under Armour Store Opens at Bonifacio Global City

The leading performance and innovation brand of the US is finally here in the Philippines!

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The first ever Under Armour retail store officially opened last May 29 in a celebrity-filled ribbon-cutting err, make it “padlock-opening”  ceremony with no less than Senator Pia Cayetano and famous celebrity actor and now producer and host of the upcoming ABS-CBN sports show, Team U, Mr. Piolo Pascual. Piolo incidentally was also introduced as the brand’s ambassador together with Natasha Alquiros (team captain of the Phil Women’s Football team – Malditas), Harry Morris (team captain of the Philippine Volcanoes Rugby team) and Johan Aguilar (three-time UAAP MVP for swimming and part of the National Team).

Sen. Pia Cayetano and Taguig Mayor Lani's representative from the City Hall led the ceremonial opening of the store's padlock

Sen. Pia Cayetano and Taguig Mayor Lani’s representative from the City Hall led the ceremonial opening of the store’s padlock

Fr. Caluag officiated the blessing of the store

Fr. Caluag officiated the blessing of the store

the Under Armour Philippines brand ambassadors during the pre-ceremony lunch (l-r: Piolo Pascual, Natasha Alquiros, Harry Morris, Yohann

the Under Armour Philippines brand ambassadors during the pre-ceremony lunch (l-r: Piolo Pascual, Natasha Alquiros, Harry Morris, Johan Aguilar

The ceremony and blessing rites, which incidentally was officiated by Father Carmelo Caluag, was followed by a tour inside the store where we got to see the wide range of Under Armour products. As explained to us – “The Under Armour flagship branch at BHS employs striking architectural and interior designs, underscoring the innovation and technology engineered into Under Armour’s performance footwear, apparel, and equipment. The store’s interiors with wood accents, cement floors, and bolts evoke an industrial and gym-like atmosphere to reflect the brand’s signature ethos of gritty determination, passion, and will.”

the brand ambassadors, all eyes and ears to the presentation by UA Principal, Ms. Angela

the brand ambassadors, all eyes and ears to the presentation by UA Principal, Ms. Angela

Upon entry to the store, one can’t help but notice the big Under Armour decal on the floor. We were told that it is actually Under Armour’s seal of guarantee or what they actually call their “Universal Guarantee of Performance”. It basically gives everyone an assurance that only the best innovative products are available for the sports-loving Filipinos.

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The store is actually “divided” into zones, the store’s middle portion is the Footwear Zone where Under Armour’s performance-based and attractive footwear can be found. Among the featured runner is the Under Armour Speedform™ RC – the revolutionary running shoe that employs the world’s first seamless heel cup. 

the "Foot Zone" gathered the most visitor traffic during the Grand Launch

the “Foot Zone” gathered the most visitor traffic during the Grand Launch

At the left is the Ladies’ Zone which I am sure all women (me included!) will hyperventilate in! Apparels in nice colors and fabric are available – from underwears to headwear, Under Armour has got it all covered for us girls!

At the right side are the Men’s Zone where a wide variety of apparels and accessories are also available for the sporty male species. Both the ladies’ and men’s apparel feature products with Under Armour’s trademark Heat Gear technology. “Heat Gear clothes” are said to be designed to regulate body temperature and enhance performance to keep the wearer comfortable during any workout.

Before one is able to check out the various men’s apparels, bags and accessories, they for sure will get attracted to the Hero Zone, a portion of the store which definitely stands out as it houses Under Armour’s Alter Ego line, which features Marvel and DC comics-inspired innerwear designs. 

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The checkout counter (cashier), which seems to be the last stop in every store visit, will never let Under Armour customers leave without a final assurance or guarantee – the brand’s mission of “Make All Athletes Better” is prominently displayed at the counter’s backdrop, letting everyone know that only the best gear is available for everyone who makes Under Armour their brand of choice.

 

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As if the May 29 ribbon-cutting ceremony isn’t enough, a Grand Launch was also held the following Saturday, May 31, where the store was formally opened to the public and a whole day’s worth of fun activities were made accessible to the public – from zumba in the morning up to the obstacle challenge which had it’s version for the various celebrity guests who were present during this grand launch. Hosted by lovely couple Robi Domingo and Gretchen Ho, the Under Armour Grand Launch basically showed that Under Armour is truly bent on making a long-term presence here in the country.

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The Under Armour flagship retail store now have the Spring/Summer 2014 collection as its featured products. The store is located at the B6, Bonifacio High Street, Bonifacio Global City, Taguig City.

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11 Responses

  1. Hello just wana ask if the store is open right now?

  2. good day where is the exact location of u/a in bgc?

  3. What is the contact number of the under armour store @ BHS?

  4. Hi, is there any clutch fit drive mid available?

  5. been wearing it since 2009!

  6. Hi.
    May i ask if do u sell on line? Thanks

  7. Do they sell curry one there?

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