The NIKE Digital Media Conference for Women

About a month ago, I was lucky to have been invited to attend Nike Women’s Digital Media. It seems to be the first of its kind to happen in the Philippines, where women members of  media – both digital and mainstream plus some influencers, gathered for a few hours of “women-bonding”.

NIKE WOMEN TALK

The event was divided in three parts, the first one being the talk, hosted by model Kim Jones, featuring prominent figures from Nike – Nike Southeast Asia Brand Director Bulbul Khera who talked about how Nike engages and inspires the female athlete of SouthEast Asia and globally. Women are not just concerned about beauty but most of all, fitness as well. In fact, Ms. Khera shared that nowadays, the new standard of being beautiful is to be strong.

Nike Southeast Asia Brand Director Bulbul Khera chats with host Kim Jones

Nike Southeast Asia Brand Director Bulbul Khera chats with host Kim Jones

Next up was Nike Southeast Asia’s Running & Women’s Training Apparel Brand Merchandiser, Valerie Ng. Hearing her talk about how NIKE designs for women gave me a flash of realization – “Ah kaya pala!”. According to her, the first step to designing and coming up with awesome Nike apparels for women is to listen to the users themselves, the female athletes. Nike, Valerie said, further wants to ensure that its apparels, aside from its eye-catching and colorful designs, are designed to fit whatever the specific need of the sport that women endulges in. So this is why there is a difference in not just the aesthetic but also the functional design of a particular apparel such as the thights depending on its use (i.e., for yoga, running, etc.).

Valerie Ng, Brand Merchandiser from Nike Women SEA, speaks with host Kim Jones on how NIKE designs for HER.

Valerie Ng, Brand Merchandiser from Nike Women SEA, speaks with host Kim Jones on how NIKE designs for HER.

Last to take the stage was Nike PH’s newest lady ambassador, triathlete Monica Torres. In her talk with host Kim Jones, Monica briefly talked about her journey into the sport which she truly excels in, the sport of triathlon and what truly inspires her as an athlete.

Triathlete Monica Torres is Nike's newest Filipina Ambassador

Triathlete Monica Torres is Nike’s newest Filipina Ambassador

THE NIKE SUMMER 2015 COLLECTION

NIKE Women (31)

This short but inspiring talk with three prominent Nike Women was followed by the exciting presentation of Nike’s upcoming Collection for Summer 2015. The setup was awesome! 

First stop was the station featuring Nike’s Apparel Innovation for the Pro Bra Collection. First to greet us in this station was one interesting “bra fact” – “80% of women are wearing the wrong bra size”. 

Nike’s Pro Bra Collection.

Nike’s Pro Bra Collection.

More often than not, the inability of women to choose the correct bra size is the failure to actually know how to measure and determine one’s size. Nike, realizing that this is something major that they need to fix, came up with a system to help women determine their correct sizing – the Nike Pro 360° Fit System. This and the four products from the collection which boasts of a continuum of support, how can women still go wrong? Not anymore I suppose! 

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After the Sports Bra collection, next were the tights. Here everyone are to realize how much work Nike has put in each item as there is a different set to choose from for each fitness activity. The tights are amazing in form but did not scrimp on function. Who would have thought that the placement of the pocket and even the stitching matters and cannot be the same for different activities such as running and yoga.

Nike Tights Collection for Summer 2015

Nike Tights Collection for Summer 2015

Last stop was the exciting first look at upcoming Nike Free Collection for Summer 2015, which includes the Nike Free 3.0 Flyknit, 4.0 Flyknit, and 5.0 Flyknit in exciting colorways. Nike EKIN Andro Torres provided us with valuable insights about the different pairs – again it is all about having specific shoe models for one’s specific needs.

Nike’s upcoming Free Collection for Summer 2015, which includes the Nike Free 3.0 Flyknit, 4.0 Flyknit, and 5.0 Flyknit in exciting colorways.

Nike’s upcoming Free Collection for Summer 2015, which includes the Nike Free 3.0 Flyknit, 4.0 Flyknit, and 5.0 Flyknit in exciting colorways.

Suffice to say, it’s “different strokes for different folks” as far as the Nike Summer 2015 Collection is concerned. Cool!

NIKE+ TRAINING CLUB WOMEN’S TRAINING SESSION 

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To cap our day was a fulfilling N+TC Training session led by Nike Master Trainer Emelda Vincent. The session was short, with each set lasting for only about 45 seconds but it was really challenging! The session left us truly tired but fufilled to have completed one N+TC training session with Emelda, who is said to be the first and only Nike Master N+TC trainer in Southeast Asia. I was sore all over the next day but what the heck, no pain, no gain!

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Looking back, that one session was truly one of the best women bonding sessions that I have been to. It was also a perfect activity to usher in great activities for women that Nike has in store this year. The biggest and next one to come will be the Nike Women’s 10k MNL running event happening on May 9 at the Filinvest City, Alabang.

The Nike Women’s 10k MNL race will take on a unique twist by requiring participants to register with their best female buddy, coming from the insight that Pinays love to run and train with a partner. 

Visit http://www.nikewomen10kmnl.com for more details and/or to register. 

PRESS RELEASE:

RUN WITH THE FIRST-EVER NIKE WOMEN’S 10K MANILA
Nike Women’s 10k Manila enables and connects women to celebrate the power of sport

WE RUN MANILA LOGO

MANILA, PHILIPPINES, 16 March 2015 — Filipinas now have the opportunity to be part of a global community of sport that motivates, inspires, and connects athletes around the world with the inaugural Nike Women’s 10k Manila (#WeRunMNL) on 9 May 2015. Coming from the insight that Pinays love to run and train with a partner, the Nike Women’s 10k Manila takes on a unique twist by requiring participants to register with their best female buddy and enjoy the experience with the rest of the growing community of strong, beautiful women who are motivated to achieve their personal running goals. Set to take place in Filinvest, Alabang, there are 10,000 slots available.

The Nike Women’s 10k Manila is part of the global Nike Women’s Event Series, which includes the Nike Women’s Race Series and N+TC Tour. The global event series will see more than 200,000 women around the world celebrate and experience the power of sport through a series of one-of-a-kind, high-energy training events.

To help prepare women achieve their personal bests, participants can get access to elite Nike Run Club training sessions in the weeks leading up to the Nike Women’s 10k Manila. Race registrants also get free access to a variety of fitness classes such as yoga, Pilates, barre, HIIT and an exclusive NTC Live (Nike Training Club Live) event on 25 April 2015 at Valkyrie, Manila’s largest nightclub. Participants can also train and prepare for the race through the Nike+ Running and Nike+ Training Club Apps, available for free on iPhone and Android. These best-in-class apps combine the power of Nike’s 65-million-women strong social community with the expertise of Nike’s top trainers.

“Women in the Philippines today, and all over the world, are increasingly engaged in fitness and sports and we are excited to launch the inaugural Nike Women’s 10k Manila. From the time they register with their best friend, they will be inspiring each other and the community around them – whether it is through training, or race day”, says Patrick Reyes, Country Marketing Manager of Nike Philippines.

Online registration for the Nike Women’s 10k Manila is now available. Participants can pay online via credit card or via prepaid cards available at select Nike stores to complete their online registration. Registration fee is PHP 1,800 per pair.

For more information, visit http://www.nikewomen10kmnl.com.

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