HARMAN International Launches New JBL Lifestyle Audio Products in the Philippines

Harman International Industries, Inc., thru its local arm Harman Philippines, recently launched various lifestyle audio products that are sure to excite the Filipinos’ senses. Known for producing Lifestyle Audio that best meet consumer needs by combining premium audio technology with industry-first features for more seamless and personalized listening experiences in the home, on the go and for all everyday activities, a new line of wireless products from the JBL brand were unveiled. 

As the leader in revolutionary sound, JBL continues to push audio boundaries through innovation and personalized sound technology. The JBL brand offers unprecedented performance for authentic audio experience.

Read on to see a brief preview of each of these amazing products. 

JBL® Reflect Mini BT – Lightweight Bluetooth sports headphones

The JBL Reflect Mini BT is a lightweight sports headphone designed for ultimate comfort and stability in fitness. The Bluetooth-compatible sports headphones provide wireless freedom, a lightweight feel, secure fit and premium JBL signature sound to push through your workout.

It connects wirelessly to any mobile Bluetooth-enabled device, allowing athletes to enjoy JBL quality sound and the freedom to move without wires. Fitness enthusiasts can sprint, climb and push their way through a workout knowing their headphones won’t get in the way. The compact and agile design affords athletes optimal mobility, helping user’s stay light on their feet and conquer any fitness challenge at hand. These sports headphones also feature ergonomically designed ear tips that stay in place during intense training. The JBL Reflect Mini BT offers pure JBL signature sound, up to eight hours audio playback, and a three-button in-line microphone for music and call control.

The JBL Reflect Mini BT will be available in four colors – red, blue, teal and black.

For information regarding pricing and availability, visit http://ph.jbl.com and http://ph.harmankardon.com

JBL® Reflect Aware™ – World’s first sports headphone with Ambient Aware and ANC

The JBL Reflect Aware is the world’s first sports headphone that gives athletes the ability to mix ambient sounds with active noise cancelling performance. The Ambient AwareTM technology allows any athlete to optimize their audio performance for every workout.

With conventional in-ear noise cancelling headphones, today’s athlete is limited to only full noise reduction or no noise reduction. Extensive research with athletes of all levels shows that workout locations vary, and therefore the ideal headphone needs to be able to adapt to varying environments. The new JBL Reflect Aware headphone delivers both best in class active noise cancelling performance and the ability to mix in sound from the environment for greater awareness of the surroundings when the user wants it. Giving the athlete better contr ol of what they hear, they can remain focused on their workout knowing that they will hear important sounds when they needs to. For full adaptive noise control, the JBL Ambient Aware app not only gives the athlete control of the ambient noise level, but also custom EQ settings to create the perfect audio sound for your workout.

Another distraction common to conventional in-ear noise cancelling headphones is the battery box. Designed to draw power and audio directly from the lightning connector on Apple devices, the JBL Reflect Aware headphones are not burdened by the bulky battery box. It comes with a small 4-button remote control to enable standard play/pause and volume controls in addition to ANC on/off.

The JBL Reflect Aware is designed as a piece of sport equipment, with a rugged, sweat-proof design and patented ergonomic eartips for hours of comfortable wear, not to mention powerful sound you expect from JBL. Now, you can stay in total control of your zone with the world’s first ANC sport headphone on the market.

For information regarding pricing and availability, visit http://ph.jbl.com and http://ph.harmankardon.com

JBL® Grip headphones for action sports

The new line of JBL Grip headphones provide the soundtrack to keep the momentum going through every flip, grind, and crash. The headphones are created through collaboration with action sport athletes, extensive consumer testing and with support from professional snowboarder Ben Ferguson.

The JBL Grip line includes the JBL Grip 100 and JBL Grip 200 headphones. They allow action athletes such as snowboarders and skateboarders to perform at the top of their game without interruptions, while addressing all extreme athletes’ concerns:

  • Award-winning Twist-LockTM patented design ensures these in-ear headphones never fall out, especially while in motion, allowing athletes to focus on their tricks and performance; Provides up to 10-hours of playtime with its built-in rechargeable battery
  • Durable build of the JBL Grip products is made to stand up to the extremes of action sports, so athletes don’t need to worry about replacing their gear after each session;
  • FlexSoftTM eartips ensure a comfortable fit while the headphones are in use, enabling pure enjoyment of a session and music experience;
  • Cord Pinch Technology allows one- or two-bud use and custom cord control to offer settings unique to each athlete and enables better awareness of surroundings to maintain safety during a session;
  • Integrated controls on the JBL Grip 200 headphones, the advanced model within the line, allow easy access for music and calls, and minimize disruption during a session, allowing athletes to continue to perform at the top of their game.

JBL Grip offers both models in three colour combinations: navy/orange, charcoal grey and olive green and features a 2 X 14mm transducer, 20Hz-20kHz frequency response, and a 114 cm cord with pinch capability.

For information regarding pricing and availability, visit http://ph.jbl.com and http://ph.harmankardon.com

JBL EVEREST™ – Revolutionizes Wireless Headphones Category with new active noise cancellation

The new JBL Everest™ series is a line of five wireless headphones including around-ear, on-ear and in-ear styles that gives music lovers an advanced and wide-ranging feature package in wireless headphones.

An unparalleled blend of topflight audio technology and ergonomic design, all five models within the JBL Everest series connect wirelessly to any smart device. Listeners can fully immerse themselves in JBL’s renowned sound quality and move freely without wires as they enjoy their favorite songs. For additional comfort, best in class ergonomics were developed through extensive research to provide contoured ear cushions and earpiece shapes for all listeners.

The Everest series’ flagship model, the JBL Everest ELITE 700, offers the most innovative and inclusive set of features ever packed into wireless headphones. Bluetooth 4.1 provides listeners the ease of wireless connectivity, while the new NXTGen Active Noise Cancelling Technology pairs the immersive experience of noise-cancelling with the power to control the amount of outside noise let in, creating each user’s ideal balance of ambient sound and music.

With JBL Pro Audio sound, the Everest ELITE 700 delivers a dynamic acoustic experience. The carefully sculpted ear cushions provide unmatched fit around the ears, maximizing comfort throughout the ELITE 700’s 15 hours of playtime. The headphones’ TruNote™ technology calibrates sound based on the fit around the ears, delivering sound personalized for each individual. The free, downloadable My JBL Headphones App elevates personalization by allowing users to further customize headphone settings and features.

The leader in revolutionary sound, JBL continues to push audio boundaries through innovation and personalized sound technology. The JBL brand offers unprecedented wireless headphone performance for authentic audio experiences.

Everest Series Feature Details: 

  • BT 4.1: Connect to any Bluetooth-enabled device for amazing sound quality without the hassle of wires.
  • Legendary JBL Pro Audio: Experience the same elevated experience and incredible sound JBL has been delivering to concert halls, studios and living rooms for almost 70 years.
  • Best in Class Ergonomics These ear cups are carefully designed to fit all ears, and not just sit on top of them. This is achieved through extensive research on human ear shapes and anatomy, developing proprietary contoured ear cushions, and earpiece shapes. As a result, listeners experience unprecedented comfort—allowing a longer, more enjoyable experience.
  • NXTGen ANC: For the first time, a JBL headphone combines the immersive experience of active noise-cancelling technology and allows control of the amount of ambient noise let in. Users have the power to balance awareness of their surroundings with the listening experience, with a simple press of a button.
  • TruNoteTM Auto Sound Calibration: Listeners will be blown away with the cleanest, most authentic version of music possible. TruNoteTM Auto Sound calibrates sound based on how ear cups fit around the ears, for a personalized audio experience.
  • ShareMe 2.0: Connect with any brand of Bluetooth headphone and share music, videos and games with friends – easily and wirelessly.
  • Off: Experience greater simplicity and a longer battery life with the auto off feature which powers the headphones off automatically when not in use
  • My JBL Headphones App: Get even more control and personalization of your listening experience with this free App. Through your mobile device, you can create custom EQ settings, and access all other headphone settings and features.

For information regarding pricing and availability, visit http://ph.jbl.com and http://ph.harmankardon.com

Splashproof JBL® Charge 2+ and JBL® Clip+ Portable Wireless Bluetooth Speakers 

The JBL Charge 2+ and JBL Clip+ Bluetooth speakers will take music with you on outdoor adventures and during spring and summer months filled with days near lakes, beaches and water parks. These ultra-portable speaker systems are versatile in their durability, provide hands-free listening and deliver powerful, high-quality JBL sound. Splashproof means there is no need to worry about rain or spills, and you can even clean these JBL speakers with running tap water.

Before a speaker can be described as truly versatile, it must be able to handle the unexpected. And the JBL Clip+ has been created for this purpose— from its durable, splashproof design to its portability. Its built-in carabineer makes it possible to bring music on all of your adventures. Whether you toss it into your backpack at the end of your day or bring it to your kayaking outdoor adventure, the JBL Clip+ can take care of itself. Its durable, double-injection housing protects the speaker and ensures that it will always produce the same quality audio as it had on day one. During the summer months, music can complement any activity with this very convenient form factor.

The JBL Charge 2+ takes the party everywhere – be it poolside or dancing in the rain – and amplifies the excitement. It is a portable, compact stereo speaker with room-filling sound and a battery with capacity enough to power your lifestyle—however active it may be. Allowing you to listen wirelessly and charge endlessly in rain or shine, its 6,000 mAh lithium-ion battery keeps the music going for a full 12 hours, with power to spare for charging phones, tablets and other devices through its USB port to ensure that you are never left hanging without your tunes or mobile device while on any expedition. The device anticipates that some adventures will no doubt be taken with friends; the speaker’s social mode lets up to three people take turns streaming music from their mobile phone, tablet or laptop playlists.

Both the JBL Clip+ and the JBL Charge 2+’s connectivity are not just about the music, but the devices are also about staying connected while you are out and about. Use Bluetooth to communicate with others through the built-in, hands-free conference speakerphones. With noise and echo-cancelling technology, along with a built-in microphone, the JBL Clip+ and the JBL Charge 2+ will ensure that your phone conversations are never less than crystal clear—even if you are near the loudest waterfall.

Both models are available in eight colors: Black, Blue, Red, Gray, Teal, Yellow, Pink and Orange.

JBL Clip+ Features

  • Wireless Bluetooth Streaming – Wirelessly stream high-quality sound from your smartphone or tablet.
  • Rechargable Battery – Built-in rechargable Li-ion battery supports up to 5 hours of playtime.
  • Speakerphone – Take crystal clear calls from your speaker thanks to the noise and echo cancelling speakerphone.
  • Built-in Carabiner – Hook the Clip+ onto anything you see fit and take it on all your adventures.
  • Splashproof – Splashproof means no more worrying about rain or spills and you can even clean it with running tap water.
  • Integrated 3.5mm Audio Cable – Don’t worry if there’s no Bluetooth, plug the audio cable into any device to enjoy your music or use it to daisy chain another Clip+ for bigger sound.

Currently available at JBL/Harman Kardon Concept stores at SRP Php2,995 and will soon be available nationwide

JBL Charge 2+ Features

  • Wireless Bluetooth Streaming – Wirelessly stream high-quality stereo sound from your smartphone or tablet.
  • 6000mAH Rechargeable Battery – Built-in rechargeable Li-ion battery supports up to 12 hours of playback time and charges devices via the USB port.
  • Speakerphone – Take crystal clear calls from your speaker thanks to the noise and echo cancelling speakerphone.
  • Splashproof – Splashproof means no more worrying about rain or spills and you can even clean it with running tap water.
  • Social Mode – Music has never been this social, connect up to 3 music sources to the same Charge 2+ and listen to your friend’s favorite songs.
  • JBL Bass Radiator – Hear the bass, feel the bass, see the bass. Dual external passive radiators demonstrate just how powerful your speakers are.

Currently available at JBL/Harman Kardon Concept stores at SRP Php7,995 and will soon be available nationwide.

JBL® Flip 3  – Brings All-Purpose, All-Weather Design to Award-winning Portable Speaker Series

Launching off of the award-winning portable speaker, the JBL Flip 2, the JBL Flip 3 is a versatile wireless portable speaker that delivers powerful sound and equipped to travel the world with its new, rugged, splashproof design and 10-hours of battery life to play music from the day, well into the night.

For added convenience, the JBL Flip 3 also features a noise and echo cancelling speakerphone for crystal clear calls, and JBLConnect technology that can wirelessly link multiple JBL Connect-enabled speakers together to amplify the listening experience.

The JBL Flip 3 Features

  • Enables users to connect up to three smartphones or tablets through Bluetooth
  • Provides up to 10-hours of playtime with its built-in rechargeable battery
  • Delivers crystal clear calls from the speaker with its noise and echo cancelling feature  simply by touching a button
  • Allows music lovers to use the speaker in the rain and the great outdoors with its rugged and splashproof design
  • Enables users to amplify the listening experience by connecting compatible devices via the JBL Connect feature
  • Provides a richer bass option with its dual external passive radiators
  • Available in various colors including black, red, orange, pink, gray, blue, yellow, and teal

Currently available at JBL/Harman Kardon Concept stores at SRP Php6,495 and will soon be available nationwide.

JBL® Xtreme Delivers Big Concert Sound in Portable Bluetooth Speaker

Through JBL’s technology and patents, the Xtreme’s rugged, splashproof portable speaker is empowered with four active transducers and two bass radiators that enable listeners to feel the music with its powerful sound, while on-the-go. The JBL Xtreme also features a noise and echo cancelling speakerphone for crystal clear calls, and JBLConnect technology that can wirelessly link multiple JBL Connect-enabled speakers together to amplify the listening experience. This extraordinary stereo sound will fuel boundless adventures – whether indoors or outdoors, poolside or at the beach.

The JBL Xtreme isn’t just for playing music, as users can charge other devices with its dual USB charge-out ports, connect up to three smartphones or tablets and take turns playing DJ. The device also provides a noise and echo cancelling speakerphone option for clear conference calls by simply pressing a button.

The JBL Xtreme Features

  • Enables users to connect up to three smartphones or tablets through Bluetooth and take turns playing earth-shaking, powerful stereo sound from their personal device
  • Built-in rechargeable Li-ion battery supports up to 15 hours of playtime and charges devices via dual USB ports
  • Delivers crystal clear calls from the speaker with its noise and echo cancelling feature simply by touching a button
  • Allows music lovers to use the speaker in the rain and the great outdoors with its durable fabric material, rubber housing and splashproof design, perfect for any adventure
  • Enables users to amplify the listening experience by connecting compatible devices via the JBLConnect feature
  • Equipped with dual external passive radiators that enables listeners to feel and hear the powerful bass feature
  • Includes a shoulder strap for easy carrying and portability
  • Available in various colors including black, red or blue

Currently available at JBL/Harman Kardon Concept stores at SRP Php15,995 and will soon be available nationwide.

JBL® Pulse 2 – Pairs exceptional sound with a vibrant, customized lightshow

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The JBL Pulse 2 is a wireless, splash proof speaker that transforms any space into a party through a captivating light display.

With sensational sound and synchronized flashes of vivid,full-color light, the JBL Pulse 2 intensifies music anytime, anywhere. Listeners can wirelessly stream songs from any smart device and watch the glow of the JBL Pulse 2 as it illuminates the room or evening sky to the rhythms of th eir favorite hits. To elevate and personalize the LED lightshow experience, the JBL Prism color sensor lens matches and reflects any color it’s pointed at,amplifying the colors of life.

The high-quality stereo sound, splash proof design and 10 hours of playtime make the JBL Pulse 2 the perfect party companion. To further amplify the listening experience, the JBL Pulse 2 features a noise and echo cancelling speakerphone for crystal clear calls and JBL Connect technology to wirelessly link multiple JBL Connect-enabled speakers together. For those looking for the pinnacle of personalization at the tip of their fingers, the JBL Connect app lets users further customize the lightshow and configure JBL Connect settings. Download the JBL Connect app to unlock even more interactive features waiting to be discovered on the JBL Pulse 2.

The latest addition to JBL’s growing family of splash proof portable speakers, JBL Pulse 2 gives music lovers powerful sound anywhere, anytime. JBL splash proof portables include the JBL Clip+, JBL Charge 2+, JBL Flip 3, JBL Pulse 2 and JBL Xtreme, and seamlessly stream songs from your smartphones or tablets. Whether relaxing on the beach, camping on a mountainside or unwinding at home, JBL portable speakers elevate the experience through immersive audio.

The JBL Pulse 2 Features

  • Wirelessly connect up to 3 smartphones or tablets to the speaker and take turns playing music with sensational sound
  • Built-in rechargeable Li-ion battery supports up to 10 hours of playtime with music and lightshow.
  • Take calls from your speaker with a touch of a button – crystal clear thanks to the noise and echo cancelling speakerphone
  • Customizable lightshow visualizes user’s favorite tracks or sets the atmosphere using its ambient lighting
  • Allows music lovers to use the speaker in the rain and the great outdoors with its rugged and splash proof design
  • Build your own ecosystem by connecting multiple JBL Connect enabled speakers together to amplify the listening experience
  • Provides a richer bass option with its dual external passive radiators
  • The JBL Prism color sensor lens enables users to add more colors to the palate by simply pointing and shooting the lens at the desired color and the Pulse 2 will adapt its lightshow to the shade chosen
  • Customize your lightshow experience and configure your JBL Connect settings, all at the tip of your fingers with the JBL Connect App

The JBL Pulse 2 will be available in stores nationwide by October 2015 at SRP Php9,995.

International Recognition Given to Alaska Milk’s “Nutrition. Action. Champion” Program

Alaska Milk Corporation again proved that when it comes to brand advocacy and program excellence, they are among the best in the world! Testament to this is the international recognition of excellence which their “Nutrition. Action. Champion” program received just recently. Read on the below press release to know more about this story.

Meanwhile, big Congratulations to Alaska Milk Corporation for this well-deserved recognition!

PRESS RELEASE

Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy

alaskaaward

The Nutrition. Action. Champion. team! Nazia Hayat of Lenovo Singapore (2nd from left) awarded the silver trophy to the Nutrition. Action. Champion. team. From left: Fen Marquez of M2M Advertising Phils., Robbie Aligada of TBWA\SMP, RG Gabunada of Alaska Milk Corporation, and Alan Fontanilla of OPEN and PARTNERS.

Truly world class.

The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.