Who says swimmers doesn’t need shoes? Not US swimmer and Olympian Michael Phelps! The former competitive swimmer and the most decorated Olympian of all time with 28 medals, went to the recently-concluded Rio Olympics with enough motivation – two new footwear innovation from Under Armour called the UA Architech and UA Speedform Slingshot!
Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts.
In addition to the state-of-the-art technology and custom color design, Michael’s footwear featured a personal touch to provide an additional source of motivation as he headed into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way.
The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer.
A new color of the UA Architech is now available as a limited edition offering to consumers on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.
Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com.
Here is a video about how the UA Architech came to life:
Filed under: Gear, press release | Tagged: ua, ua 3d clutchfit, ua architech, ua charged cushioning, ua philippines, ua running, ua slingshot, ua speedform, ua speedform slingshot, under armour, under armour 3d clutchfit, under armour architech, under armour philippines, under armour speedform |