Under Armour’s “Women in Armour” Campaign held in Maximus Athlete’s Shop Cafe

Under Armour held yet again another worthwhile women-bonding activity  via the “Women in Armour” campaign which they had in partnership with Belle De Jour Power Planner. The last session, the culminating activity for the said campaign was a series of various exercise routines and “women talk” made by various influncers in the field of fitness.

Read more on the below official release to know more!

PRESS RELEASE:

Under Armour Women’s Campaign culminates at Maximus Cafe

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In an effort to strengthen women empowerment in our society through fitness and healthy lifestyle, Under Armour formed a partnership with Belle De Jour Power Planner and held an exclusive on-ground campaign dubbed “Women in Armour” last  November 19 at Maximus Café in Pasig City.

The objective of Under Armour and Belle De Jour’s passion series was to encourage ladies to engage into a healthy and active lifestyle as many women are having difficulties in pinpointing the right exercise or continuing their daily workout routine due to busy work schedules.

As living a healthy lifestyle is a fundamental component to achieving an optimal mental and physical well-being, the event catered an intense circuit training and self-defense seminar.

The express circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

On the other hand, Filipina fighter Geli Bulaong supervised the mixed martial arts (MMA) self-defense seminar with 50 women attendees.

Bulaong, who made history last November 6 as she became the first-ever URCC women’s flyweight champion by defeating Yan Qui Han via first-round technical knockout, conducted basic MMA drills and several self-defense techniques.

Known as an advocate of women empowerment, Bulaong also shared that she donated her entire fight purse to the Philippine Cancer Society to signify her support in increasing awareness and reducing stigma of breast cancer.

Participants of the afternoon affair were in for a special treat as they were given an opportunity to interact and talk to the country’s high-profile fitness connoisseurs.

“The Fittest Woman in Philippine Crossfit” Zoe Pond-McPherson hosted a fitness dialogue to flesh out every essential piece on embodying health and wellness.

Meanwhile, Beast House’s Gia Gapay discussed about the amatory art of pole dancing as a beneficial form of exercise for women.

One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship, while fitness trainer Andy Leuterio also shared his expertise on making recreational sports and hobby as a business.

The event culminated by unveiling the Under Armour corner at Maximus Athlete’s Shop Café, which is located along Pioneer Street in Pasig City.

With women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #womenofwill #strengthenwomeninarmour and #fiercelyunstoppable.

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at http://www.facebook.com/underarmoursea.

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