Happy 20th Anniversary MIZUNO WAVE RIDER!

Mizuno has done it again – prove that it is always true to its “Never Settle” manifesto, that is! For 20 years, it has been said that the company has worked tirelessly to develop the Wave Rider model – incorporating both big and small improvements in material, design and technology, to make it one of the best running shoes in the market and to become the runner’s choice that it is today.

I am just so glad to have been able to experience this continuous history and legacy by being a proud owner of different versions of a Mizuno Wave Rider pair!

thank you so much Mizuno for my very own pair, I love it!

thank you so much Mizuno for my very own pair, I love it!

Now for its 20th anniversary, let us look back to the evolution of the Wave Rider and check to see its latest version, the model that packs a punch. I have been gifted by Mizuno with a pair and I am honestly delighted to be able to try it on for some mileage!

Read on and know more about Mizuno’s Wave Rider!

THE EVOLUTION OF THE WAVE RIDER

mizuno-wave-rider
Mizuno, true to its ‘never settle’ manifesto, has worked tirelessly for the past 20 years to develop the Wave Rider 20 into the runner’s choice that it is today. In celebration of the culmination of improvements, some big and some small, in material, design and technology, Mizuno’s restless pursuit of perfection is obvious. There remains some semblance from the original design but ultimately the Wave Rider has improved year on year and continues to impress even the purest of runners.

THE ROAD TO PERFECTION

Part of the research and developmental process for the Wave Rider was critically listening to feedback. The most significant example is a consumer study known as Kansei Engineering, which is a Japanese product philosophy that simulates the buying
experience for runners. The ultimate result of this was finding out exactly what athletes were looking for when purchasing their next running shoe. The ability to embrace innovation and also adapt to feedback is what has made Mizuno’s Wave Rider 20 the
success that it is today.

MIZUNO WAVE RIDER 20

screen-shot-2017-02-15-at-9-49-02-am

LIGHTWEIGHT PROGRESSION
You don’t have to be great to start, but you have to start to be great. When originally conceived, the Wave Rider was but a shadow of today’s contemporary industry leading shoe. Weighing in at 365g, it paved the way for its descendants to adhere to the Wave Rider’s principle development strategy of “just what you need and nothing more.” The very first Wave Rider struggled to gain a following, but it was exactly this that lead Mizuno to make the changes that have sculpted the latest incredibly successful model. Through intensive developments and improvements year on year, the Wave Rider 20 weighs just 290g, and is a far cry from the original.

PARALLEL WAVE TECHNOLOGYscreen-shot-2017-02-15-at-9-49-14-am
A prime example of Mizuno’s quest for cutting edge is its innovative design. The Wave Rider 6 enhanced its series when the plastic Wave design was replaced by a softer composite resulting in a smoother heel strike. Not satisfied with just improving the design of the shoe, part of the Wave Rider 12 was made from Castor Oil which significantly reduced Mizuno’s carbon footprint helping benefit the planet. Today, the Wave Rider 20’s Parallel Wave offers the perfect amount of cushion and energy dispersion,
allowing the foot to move in its natural motion. Perfect for neutral-foot types who don’t need as much support, the wave plate disperses the impact forces evenly throughout the midsole and keeps the foot centered on the shoe’s platform.

NEW FEATURES
The Mizuno Wave Rider 20 features the new Cloud Wave, U4ic and U4icX, and an engineered mesh to better its predecessors.

Cloud Wave
The new cloud wave plate shape incorporates the same Mizuno Wave Plate technology with a different concave and convex shape, offering a more cloud like run that provides a softer landing and the smoothest possible transition through toe-off,

U4ic and U4icX
The Wave Rider 20 utilizes the 2 types of U4ic cushion, more responsive and lighter material with the U4ic mid-sole for a smooth ride and a softer U4icX at the heel area to absorb impact.

Triple Zone engineered mesh
The Wave Rider 20 maintains Mizuno’s classic fit while also featuring a breakthrough in Triple Zone engineered mesh that provides breathability, movement and hold throughout the run.

MY IMPRESSION

Unboxing my pair (compliments from Mizuno) and having a first try, here are my impressions: 

  • similar to most of the Mizuno pairs I have, the Wave Rider 20 has a light feel
  • it is comfortable maybe owing to the fact that it uses the 2 types of U4ic cushion
  • it is breathable
  • it still has that spacious toe box that I like in Mizuno shoes
  • I love the design, especially how even the “20” on the heel will reflect at night 
  • it is stable (thanks to the Mizuno Wave Plate technology)

To find out more about the Mizuno Wave Rider 20, visit any of the Mizuno stores in thePhilippines, or visit the Mizuno Philippines Website.(mizuno.ph) Be updated on the Mizuno activities in the Philippines by following the Mizuno Running Facebook page and the MizunoPh Instagram account.

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