Hana Shampoo’s Soft and Smooth Line Relaunched

I was at this afternoon’s relaunch of the Hana Shampoo, a Japanese shampoo brand being distributed by top FMCG company, Peerless Marketing and I am honestly excited to use the three new fragrances from their soft and smooth line. If the scent is a preview of what the shampoo will do to my hair, then I am definitely convinced!

Read on the below presser and watch the brand’s newest TV ad featuring Marian Rivera and get to know what I am referring to. 🙂

PRESS RELEASE:

NEW DAY, NEW HANA SHAMPOO

In just a day, a number of different things can happen, whether it’s things like the weather and traffic, or to things we’re able to control like one’s plans and one’s appearance. There’s one thing though we Filipinas wish could have full control of –- and that’s soft and fragrant hair, all day, everyday.

New Hana Soft & Smooth Shampoo delivers just that even after a long and eventful day. With natural moisturizers and fresh new fragrances, Hana is able to keep one’s hair looking and smelling like it’s freshly washed all day – parang bagong shampoo – which is an ideal every Filipina wishes for as they go through their day. With such effortlessly manageable and fragrant hair, even in the midst of a busy day, you can still look and feel your best no matter the situation.

Figuratively a new day has come as well for Hana Shampoo, with its relaunched line of Soft and Smooth variants available in three wonderful fragrances — Pink Roses and Berries, Spring Flowers and Apples, and Garden Blooms and Lychees. Hana combines the alluring fragrance of flowers and the freshness of fruits in each of those variants, guaranteed to provide long-lasting fragrance on hair all day. Moreover, each bottle now comes with artistically rendered designs meant to visualize the wonderful nature-inspired fragrance notes one can enjoy upon each use of Hana shampoo.

The new Hana Shampoo TV commercial features the always beautiful Marian Rivera, who has bloomed even more as a wife and mother. In the commercial, she turns heads as she walks the streets from daytime to evening. Just like all other Filipinas, everyday she is exposed to the sun, heat and pollution but with her soft, fragrant and lovely hair, passers-by can’t help themselves but be drawn to her effortless beauty and hair that’s parang bagong shampoo always.

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