Coke Studio Season 2 is all about “Collaborations and Coming Home”

PRESS RELEASE:

Coke Studio Season 2 goes deep to the heart of what we all want: to come home. And to give life to this idea of home, Coke Studio has gathered stellar talents from diverse genres, differing music scenes and backgrounds and even distant (and not so distant) shores to create works that not only reflect our times but could also define them. While the first season gave audiences a very real look into what goes into the production of a song, Season 2 delves more deeply into the back stories of the artists. This year, the format is also tweaked, as Coke Studio ventures out into the studio to let us all in each artist’s journey and yes, sometimes, literally, their very own homes. What is homecoming all about? It’s all about taking the best lessons of all your journeys and letting them all come together. It’s knowing that no matter how far you go, there will always be a place that is your home. It’s about roots. It’s where you’re accepted for who you are. It’s where you’re reunited with what you love. And who you love. That love and freedom gives you the power to voice out your views. To state what you believe in. To simply be listened to. To reignite what your heart desires. To simply be where you grew up. To return to where it all began. To feel, see, hear, and lift your spirits. Every single day. Homecoming is a chance to be all that you want to be, all that you can dream you can be, and to feel that faith that there is still so much more left to do! It’s about bringing out the best in you and being surrounded by those who inspire you.

Coke Studio bridges musical categories and brave artists to come up with collaborations that will break new ground. Moira Dela Torre brings her distinct and deeply felt artistry to this season’s stellar selection. Folk indie band and style rule breakers IV of Spades, bring the sound of now. The power of words is given a new dimension with rapper Quest. Sam Concepcion, who has made forays into theater and movies, returns to his first love: music. AJ Rafael crosses genres and general preconceived notions of music today. Ben&Ben who frames family within the flow of music itself. An exploration of what girl power can really reach is a fun and fresh K-pop but Pinay sensation Kriesha Chu. December Avenue, known for their soulful sound and the many layers in their music, show off the depth of their musical talents. Spoken word pioneer Juan Miguel Severo combines wokeness with wit and word play. The rap prodigy Shanti Dope will wow with his deftness and mad skills. Khalil Ramos reveals his deep affinity for singing and composition. DJ Patty Tiu expands the definition of dance music. And vocal powerhouse KZ Tandingan showcases a more vulnerable and heartfelt part of her artistic journey. There are also some surprises that will wow music lovers of all genres and generations.

The second season of Coke Studio further establishes itself as a hub of Pinoy talent by going beyond our local shores and connecting with Filipino talents of various genres. “We received such an overwhelming response during the first season of Coke Studio PH and this really inspired us to work harder this second season and explore ways to take it further. Last year, Coke Studio became a home for OPM and now we want to continue and strengthen that legacy, making sure that the younger generation and the new lineup of artists can feel the same sense of belonging,” enthuses Stephan Czypionka, Coca-Cola Vice President for Marketing.

And as this generation knows, more than any other in the past, that we all have the same home and same duty to care for that home, our planet Earth, Coca-Cola is going all out to make a big grand gesture on recycling. Along with the announcement of Coke Studio Season 2, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle it sells by 2030, in line with the Company’s vision of a World Without Waste. At all Coke Studio events, all teens are encouraged to deposit their PET bottles in designated recycling bins. The Coke Studio TuneCycle, a stationary bicycle that grinds recyclable PET bottles will also be a part of all Coke Studio events; this will give a second life to the recyclable PET bottles and turn them to new materials.

Coke Studio emphasizes divergent musical acts coming together, and all these environmental initiatives are also programs for consumers and the company to come together. Every collaboration goes to the heart of connection, which is really what music is all about. When time and talent are given a free space to come together and just connect, the works brim with magic. Coke and music have always been deeply and constantly connected, to provide moments of fun and high spirits. Iconic jingles and unforgettable campaigns have, time and time again, captured the dynamic energy and infectious optimism of being young, being with friends and just being yourself. With Coke Studio Season 2, that special buzz and the undeniable electric wonder that only music can bring comes alive again.

Catch them every Sunday at 11:15am before ASAP on ABS-CBN.

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