adidas Launches New PULSE BOOST HD at Night Mile Race Manila

Last August 24, I was lucky enough to be part of a big adidas celebration – first, the official launch of the new adidas PULSE BOOST HD and second, the second year anniversary of the adidas Runners Manila club. adidas made the occasion very special by holding a free run – the Night Mile Race. It was drizzling but it did not stop over a hundred runners from participating in this intimate 5-relay night run. 

I arrived at the Intramuros welcomed by the energy of all the people getting ready to join the race. I was told that the race was a 5-member relay run wherein runners 1-4 are expected to complete a one-mile loop and runner 5 completing a 2-mile loop. The fastest male and female group will each win a pair of the new adidas Pulse Boost HD per member.

After the run, all participants were treated to a buffet dinner at Barbara’s restaurant. Truly an anniversary celebration of sorts!

The star of the night, adidas Pulse Boost HD, is the newest upgrade of adidas’ greatest asset, the boost technology. It boasts of the following features:

• Continental™ Adaptive Traxion, a new Continental™ Rubber outsole developed by artificial intelligence, giving maximum grip to quickly change direction on any surface, dry or wet.
• Adapt Knit, a new flexible upper that stretches where you need it.
• Spotify Integration, a QR code on the tongue links directly to a custom playlist based on where you are in the world. Once you’ve scanned the code, you’ll unlock the exclusive playlist.

Here’s a quick look at the new pair I received, courtesy of adidas. I can’t wait to be able to try and run in it soon!

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Congratulations adidas Runners Manila, Happy Anniversary!

PRESS RELEASE:

ADIDAS INTRODUCES NEW BOOST TECHNOLOGY AT THE NIGHT MILE RACE MANILA WITH THE NEW PULSEBOOST HD

Released on August 22, Pulseboost HD is the first silhouette to offer Boost HD, an evolution of the iconic midsole technology from adidas

adidas gives runners a chance to conquer every corner of Intramuros

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Manila, Philippines, August 2019 — adidas Philippines on August 24 celebrated the launch of its first silhouette to offer the Boost HD— Pulseboost HD. The shoe was engineered for more stability with the same unrivalled energy return and comfort. It is the result of a collaboration among urban runners from New York, Paris, and Berlin. Runners are now free to conquer every corner, every curb, and every crack with a completely new package of performance benefits — Boost HD, Continental Adaptive Traxion, Adapt Knit.

adidas Runners Manila (aRM) got to put the Pulseboost HD to the test at the Night Mile Race Manila, a collective relay with two categories made available — Open, for beginner and intermediate runners, and Elite, for intermediate to advanced runners. The relay had a total distance of five miles, with each member of a team running one mile. The top teams for each category were awarded at the celebration after the run, which was held at Batala Bar in Intramuros, Manila.

“The Night Mile Race is a great way for our runners to experience the new innovation in boost technology as well as to celebrate the anniversary of adidas Runners Manila. We are very proud of what the team has achieved in just the past two years — a highly engaged Facebook group with thousands of members who have, in one way or another, worked on their running goals with aRM”, said Jen Dacasin, adidas Brand Communication and Sports Manager.

BOOST HD isn’t technology— it’s a real life power-up. Join the adidas Runners Manila Facebook group in celebrating BOOST’s impact on sport culture with its free running and training sessions every week.

The adidas Pulseboost HD is available in-store and on adidas.com.ph/pulseboost for Php 6,500.

Coke Studio Season 3: MyFeels is here!

The third season of Coke Studio, “MyFeels” was officially launched with a concert at the Circuit Makati last August 23. The jampacked audience were delighted with the talents of Iñigo Pascual, Ron Henley, Al James, Lola Amour, This Band, and Miss Sarah Geronimo. Janine Teñoso, Clara Benin, Bea Lorenzo, Silent Sanctuary, Brisom, St. Wolf, Just Hush, UDD, and Morisette also gave solo performances. Also giving us surprise numbers were Coke Studio Seasons 1 and 2 alums Ben & Ben, December Avenue, and IV of Spades.

The Coke Studio Season 3 will be back starting September 14, 10AM on ABS-CBN. Refer to the below presser for the details. 

OFFICIAL PRESS RELEASE:

“Feel the rhythm, hear my feelings”

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Today’s TeenGen is a lot more vocal and expressive with what they’re going through or what’s on their minds. Whether it be a kilig moment with crush, heartbreak, getting recognized in school, or a cause they strongly support, teens of these days can teach us a thing or two about having no holds barred.

It has been a year since our Homecoming to Teen Love, this year, Coke Studio brings us its 3rd Season: MyFeels. Indeed, no one does it better than Coke when it comes to launches with the Coke Studio Music Festival that commenced the Coke Studio Season 3: MyFeels last August 23 at the Circuit Makati with our hosts from the Summer Concert Ylona Garcia and Justin Quirino.

Headlined by Coke Studio Season 3 artists, we welcomed the rainy season with rush of water and stream of feelings ranging from love, freedom, independence, and moving forward. We moved to the groove with Iñigo Pascual, Ron Henley, Al James, Lola Amour, This Band, and Miss Sarah Geronimo while Janine Teñoso, Clara Benin, Bea Lorenzo, Silent Sanctuary, Brisom, St. Wolf, Just Hush, UDD, and Morisette serenaded us with their solo performances. Also giving us surprise numbers were Coke Studio Seasons 1 and 2 alums Ben & Ben, December Avenue, and IV of Spades.

We used to be shy about sharing what we feel, no matter what it is, to people around us even the ones we trust. Coke Studio: MyFeels is here to turn the tables, its time to celebrate our feels and make it known that no one can dictate the validity of our feelings.

Just when we thought 2019 is going too fast and time is running out for us, Coke Studio came to the rescue with its 3rd Season and made us realize to celebrate every single thing no matter how little they are, look out for the possibilities that learning from triumphs and slumps can give us, and keep in touch with the feels of people around us and ourselves.

Catch them every Saturday starting September 14, at 10am on ABS-CBN.