PRESS RELEASE: Cebuana Lhuillier Holds Pasasalamat Event

PASASALAMAT Event: Cebuana Lhuillier extends heartfelt thanks to loyal clients for decades of trust, loyalty

For many of Cebuana Lhuillier’s pawning clients, their pieces of jewelry are more than valued accessories. To many, these items were heirloom pieces, fruits of their hard work, or precious investments. During times of need, they also represent a quick solution, an opportunity for a better life, or a fresh restart.

For more than 35 years, Cebuana Lhuillier has known these stories from its clients as they go through its doors during their times of need. More than its high appraisal rates, they comfort its clients with the assistance of well-trained branch personnel and the assurance that its precious pieces are safely and securely taken care of. This eases the burden of parting with the jewelry for the clients, until the time that they come back to claim their pawned items.

Aware that the value of the items in their care goes beyond their weight in gold, Cebuana Lhuillier thought of a way to further give meaning to the Holiday Season for some of its most loyal clients.

Salamat, Ka-Cebuana

As part of its CSR initiatives, the company has made it its annual tradition to give back to those in need during the Holidays. Usually, these gift-giving activities were held every 6th of December in celebration of the Feast of St. Nicholas, the patron saint of pawnbrokers and the inspiration behind the legend of Santa Claus.

This year, Cebuana Lhuillier chose the best recipients—its valued clients, many of whom have stayed with the company for years, entrusting some of their most precious items in their times of need. The event, dubbed “Pasasalamat,” gathered more than 200 clients across eight regional locations nationwide in a simultaneous celebration of thanks and love from Cebuana Lhuillier. The gathering proved to be more than a celebration as attendees were feted to a day of fun and prizes, but the end of the program proved to be the most poignant of all when Cebuana Lhuillier, through its operations team, returned all the pawned items of its attendees as a special surprise.

Jean Henri Lhuillier, President and CEO, shared, “Pasasalamat 2022 is our way of giving thanks to our clients for the trust and partnership we have established in the last 35 years. We’ve known their stories—and were blessed to be with them as they chased their dreams and provided better lives for their loved ones. With “Pasasalamat,” we are returning this trust by gifting them the items they pawned with us. We hope that through this small gesture, Cebuana Lhuillier is able to give further meaning to this season.”

A Season of Joy, Hope, and Giving Thanks

For many of the attendees of the Pasasalamat celebration, the unexpected blessings were more than expressions of gratitude coming from a long-time ally—it brought hope and joy as precious pieces, family heirlooms, and cherished investments found their way back to them.

For Grecilda Torres, a small business owner and client of Cebuana Lhuilier for 26 years, the unexpected return of her pawned items—all rings—brought to tears. “Nakaka-touch isipin na gumawa ng time si Cebuana Lhuillier na ipakita sa amin na importante kami. I am very much grateful and thankful na—yung 26 years naming magkasama, it keeps going lang. My business and the business of Cebuana Lhuillier, magkasama pa din kami. Nagka-doctor na akong anak, pero still, nandito pa din ako with Cebuana. And for that, I am very thankful,” she shares.

Meanwhile, Remigia Mejia, a 79-year-old cancer survivor and loyal client of Cebuana Lhuillier for 30 years, cannot believe that a pendant which her late husband gifted her before they were married has found its way back to her. She shares, “Hindi ko akalain na babalik yung mga alahas ko since pinag-iipunan ko din na matubos sila. Karamihan sa kanila, matatagal na sa akin, including yung pendant na bigay ng asawa ko and yung singsing ng anak ko which I gave her nung nag-debut siya. As much as possible, ayaw ko silang maremata kasi they are very valuable and sentimental pieces para sa akin. Kaya nagpapasalamat ako sa Cebuana Lhuillier for this event and for the many years na hindi nya din ako pinabayaan. Nagtra-trabaho pa lang ako, kasama ko na ang Cebuana Lhuillier and even till now, kami pa din ang magkasama.”

For Ana Marie Mendoza Rapido, a teacher from Cavite and a Ka-Cebuana since 2012, Cebuana Lhuillier has been a trusted ally during times of emergencies. Through their pieces of jewelry, Ana Marie and her siblings were able to sustain the hospitalization and medication of their mother who has been in and out of hospitals in the last ten years. “Ang Cebuana po, trusted na namin at lagi naming taga-sagip sa oras ng kagipitan, lalo na nung panahon ng pandemic,” shared Ana Marie who was in tears when she opened the box and saw her pawned item inside.

Grecilda, Remigia, and Ana Marie were just three of the many loyal clients whose continued trust and loyalty to Cebuana Lhuillier proved to be instrumental in the company’s continued reign as the country’s number one pawnshop.  With Pasasalamat, the decades-old financial institution was able to express and extend its thanks to the many whose continued patronage remains the reason for its longevity and its continuous desire to serve as an ally and a friend to millions of Filipinos and their journey towards a better future.

Team 7-Eleven Philippines Ready for the Ho Chi Minh City Intl Marathon in Vietnam

Five of the 16 Filipino Elite Runners to represent Team 7-Eleven Philippines were guests in the Sports Show – “The Game” together with 7-Eleven’s Gen. Merchandise Division Head and Managing Director for Digital, Mr Jose C. Ang, Jr.

After two years of being relegated to a virtual race format due to the pandemic, the 7-Eleven Run Series had its much-awaited big comeback via the in-person/physical race format last September 25, 2022, at the Filinvest City in Alabang and in Cebu Business Park and SM City Davao for the Cebu and Davao legs, respectively.

This 2022 race series was very much anticipated by both recreational and competitive runners because apart from providing a very challenging but well-organized run, 7-Eleven Philippines, the run series’ prime mover, and with the support of their various sponsors has always prepared awesome post-run treats for everybody.

Out of the total 35,000 participants for all three legs, the top overall Filipino male and female runners from the 42k, 32km, and 21km categories will be given a chance to compete in an international race event. This year, the race will be the 5th Techcombank Ho Chi Minh City International Marathon in Ho Chi Minh City, Vietnam.

Seeing action this December 11, 2022 in Ho Chi Minh City are the following qualifiers:

Out of the 16 qualifiers, six are having their international race debut courtesy of 7-Eleven Philippines. Those who qualified for the first time are Florencio Lapiz ( 42km, 3rd overall male), Arlan Arbois and Jerome Casinillo (32km, 1st and 2nd overall, respectively) Rosalyn Tadias and Stephanie Cadosale (32km, 2nd and 3rd overall female, respectively), and Roy Laudit (21km, 3rd overall male).

Since its inception last 2013, The Run 7-Eleven Series became a channel for Filipino elite runners to show their skills and talent as runners and prove that they have what it takes to compete with runners from all over the world through an international race. The delegation will travel and compete, all expenses paid for, with pocket money, and their needs are taken care of. Apart from this, runners who successfully finish in any of the top three overall spots in their respective category will not only bring home the race prizes but also receive a bonus cash prize from 7-Eleven Philippines.

This is the first time that Philippine Seven Corporation will be sending a Team 7-Eleven Philippines delegation to an international race again after taking a two-year break due to the COVID-19 pandemic.” 7-Eleven Philippines will continue with its grass-roots program to nurture and support our Filipino runners who aspire to get the chance to represent the country in an international race,” shared 7-Eleven General Merchandise Division Head and Managing Director for Digital, Mr. Jose C. Ang Jr.

The delegation, composed of the 16 Filipino elite runners together with executives from Philippine Seven Corporation, is scheduled to leave for Vietnam on Friday, December 9, 2022. This gives the runners enough time to get settled and prepare for the race on Sunday, December 11, 2022.

Take a look at some of the memories from the last Team 7-Eleven International race last 2019 before the COVID-19 pandemic struck.

Check back for more updates regarding Team 7-Eleven Philippines’ participation in the 5th Techcombank Ho Chi Minh City International Marathon on Sunday.