adidas Launches New PULSE BOOST HD at Night Mile Race Manila

Last August 24, I was lucky enough to be part of a big adidas celebration – first, the official launch of the new adidas PULSE BOOST HD and second, the second year anniversary of the adidas Runners Manila club. adidas made the occasion very special by holding a free run – the Night Mile Race. It was drizzling but it did not stop over a hundred runners from participating in this intimate 5-relay night run. 

I arrived at the Intramuros welcomed by the energy of all the people getting ready to join the race. I was told that the race was a 5-member relay run wherein runners 1-4 are expected to complete a one-mile loop and runner 5 completing a 2-mile loop. The fastest male and female group will each win a pair of the new adidas Pulse Boost HD per member.

After the run, all participants were treated to a buffet dinner at Barbara’s restaurant. Truly an anniversary celebration of sorts!

The star of the night, adidas Pulse Boost HD, is the newest upgrade of adidas’ greatest asset, the boost technology. It boasts of the following features:

  • Continental™ Adaptive Traxion, a new Continental™ Rubber outsole developed by artificial intelligence, giving maximum grip to quickly change direction on any surface, dry or wet.
  • Adapt Knit, a new flexible upper that stretches where you need it.
  • Spotify Integration, a QR code on the tongue links directly to a custom playlist based on where you are in the world. Once you’ve scanned the code, you’ll unlock the exclusive playlist.

Here’s a quick look at the new pair I received, courtesy of adidas. I can’t wait to be able to try and run in it soon!

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Congratulations adidas Runners Manila, Happy Anniversary!

PRESS RELEASE:

ADIDAS INTRODUCES NEW BOOST TECHNOLOGY AT THE NIGHT MILE RACE MANILA WITH THE NEW PULSEBOOST HD

Released on August 22, Pulseboost HD is the first silhouette to offer Boost HD, an evolution of the iconic midsole technology from adidas

adidas gives runners a chance to conquer every corner of Intramuros

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Manila, Philippines, August 2019 — adidas Philippines on August 24 celebrated the launch of its first silhouette to offer the Boost HD— Pulseboost HD. The shoe was engineered for more stability with the same unrivalled energy return and comfort. It is the result of a collaboration among urban runners from New York, Paris, and Berlin. Runners are now free to conquer every corner, every curb, and every crack with a completely new package of performance benefits — Boost HD, Continental Adaptive Traxion, Adapt Knit.

adidas Runners Manila (aRM) got to put the Pulseboost HD to the test at the Night Mile Race Manila, a collective relay with two categories made available — Open, for beginner and intermediate runners, and Elite, for intermediate to advanced runners. The relay had a total distance of five miles, with each member of a team running one mile. The top teams for each category were awarded at the celebration after the run, which was held at Batala Bar in Intramuros, Manila.

“The Night Mile Race is a great way for our runners to experience the new innovation in boost technology as well as to celebrate the anniversary of adidas Runners Manila. We are very proud of what the team has achieved in just the past two years — a highly engaged Facebook group with thousands of members who have, in one way or another, worked on their running goals with aRM”, said Jen Dacasin, adidas Brand Communication and Sports Manager.

BOOST HD isn’t technology— it’s a real life power-up. Join the adidas Runners Manila Facebook group in celebrating BOOST’s impact on sport culture with its free running and training sessions every week.

The adidas Pulseboost HD is available in-store and on adidas.com.ph/pulseboost for Php 6,500.

Have you been to the newly-opened SPECIALIZED ELITE Store in MOA?

If you haven’t heard yet, yes Specialized is BACK!

After a nine-month absence in the market, the premier bicycle brand is back with a new concept store in SM by the Bay! Labelled as the “Specialized Elite Store”, the shop is definitely a cyclist’s haven!

Read on the below presser and see what I am talking about. Cheers!

PRESS RELEASE:

SPECIALIZED ELITE STORE OPENS IN SM BY THE BAY

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Specialized Philippines, in partnership with Gruppo Innovare Corporation, the authorized and appointed distributor of Specialized Bicycle Components in the Philippines, officially opened the newest Specialized Elite Store on Wednesday, October 17 at the SM by the Bay, Mall of Asia in Pasay City.

Present during the event were the Gruppo Innovare team headed by its Managing Director, Mr. JL Gavino and Sales Director, Mr. Ritchie Santayana, Mr. Gino Abano, Commercial Director of Specialized SESA was also there to grace the event.

“We are proud to be opening the first Specialized Elite Store here at the SM by the Bay, a perfect location as it is a biker’s haven especially in the morning. As Specialized has striven to make the best bikes for riders since 1974, the Philippine riding community can expect the best one-stop bike shop experience the moment they walk in our store.”, said Mr. Santayana.

During the opening, Mr. Abano presented highlights of various Specialized bike products such as the Venge, the fastest road bike, and the Tarmac, the lightest race bike ever made by the brand.

For those who love off-road riding, the store also has the Stumpjumper, the brand’s most versatile trail bike, and the Turbo Levo and Kenevo, a pair of e-mountain bikes built to give riders the power to ride more trails.

The highlight of the day was the special preview of the all-new 2019 Shiv Disc. Guests were given a sneak peek on an actual setup of this limited-edition triathlon specific bike, which promises unprecedented aero design, storage for fuel and hydration to last the whole race, and the most flexible fit. It is the most complete triathlon bike ever made.

“We are very fortunate to be able to present to everyone here today an actual set-up of the all-new 2019 Shiv Disc. This complete tri bike will be available globally as a limited edition product and reservations can be placed until October 31, 2018.”, shared Mr. Abano.

The Specialized Elite Store offers worry-free purchases, and a complete “Specialized experience” through the store’s full scope of services: providing expert advice in choosing the best bike, experiencing the bikes first-hand through their bike test program, bike servicing by trained staff, and the Retül Match and Vantage system, the most technically advanced bike fitting and product matching technology available in the market.

The Specialized Elite Store in SM by the Bay is the first of three Specialized concept stores to open, with Pasig and Maginhawa St. in Quezon City completing the new stores for 2018. All three are known to be bike-friendly areas in the metropolis, and more stores are promised to come throughout the country over the next few years.

For further information, about Specialized in the Philippines, visit https://www.specialized.com/ph/en or like and follow Specialized Philippines on Facebook at https://www.facebook.com/specialized.ph/.

Aftershokz Headphones now in the PH

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Digital Walker, the country’s largest retailer of premium gadgets and accessories, has finally brought here in the Philippines the Aftershokz brand of headphones. The product was formally launched with a fun run at the BGC last August 30.

AfterShokz is touted to be the safest headphones for outdoor fitness. It is wireless and open-ear, placed on your cheekbones, just in front of your ears. This leaves your ear canals open, allowing you to remain alert and aware of ambient sounds while you enjoy your music. 

This is made possible by what they call the bone conduction technology which transmits audio waves to the inner ears through the skull, bypassing the eardrums completely.

Its headphones promise to deliver the ultimate level of comfort and situational awareness, without compromising on premium sound, making it perfect for runners, cyclists, hikers, and outdoor enthusiasts. 

Moreso, its Bluetooth® connectivity gives you the ability to be free of wires and make and receive phone calls. 

Who says music and outdoor sports can’t come together? Check out these two products from this line and see which appeals to you. 

Aftershokz Trekz Titanium (Php5,690)

Won the CES Innovations Award and Red Dot Award for its outstanding design and engineering. The backbone of the industrial design is a premium titanium frame, an element chosen not only for its strength and durability but also for its infinite flexibility.

AfterShokz Trekz Air (Php8,590)

The next generation in bone conduction technology and the brand’s lightest headphones, which delivers comfort and sound quality at the same time. Inspired by the demands of elite and aspiring athletes, the Trekz Air is 20% lighter than Trekz Titanium, weighing just 1.06oz.

Both headphones feature:

 

  • OpenFit™ – Promising uncompromised situational awareness and extended comfort in a revolutionary open ear design. That means you can tune in to your music or a call without tuning out the world around you—vital for staying safe and alert as you move through the day. Its full titanium wraparound design provides infinite flexibility, a secure fit, and the ultimate level of comfort that can withstand the most rigorous of activities.
  • PremiumPitch+™ Sound – Bone conduction audio has earned its bad reputation due to a blend of natural sound leakage and weak bass. PremiumPitch+™ technology optimizes the sound and includes additional features like LeakSlayer™ technology, which ensures music is directed exactly where it should be.
  • Titanium Frame: The backbone of the industrial design is a premium titanium frame, an element chosen not only for its strength and durability, but also for its infinite flexibility, which will deliver maximum comfort, portability, and the very best sound.
  • Sweat Resistant: Built to power through daily sweat sessions and wicked weather. IP55 rated to repel sweat, moisture and dust.
  • Six Hours of Music and Calls: A single charge will reliably deliver six hours of music play and talk time. You can charge fully in 1.5 hours, but a quick 15-minute charge provides enough boost to get you through a long workout or marathon call.
  • Noise Canceling Mics: Precisely placed dual noise-cancelling microphones exclude surrounding noise, effectively enhancing speech.
  • Voice Prompts: Audrey Says™ seamlessly guide you through power, pair, play and talk, and everything in between.

Baseus invites you to #GoWireless with its latest product line

Premium digital accessories brand, Baseus, recently launched its newest addition to its growing family, the #GoWireless line of wireless chargers. The products were unveiled to media, bloggers and influencers at the launch held in Makati a few weeks ago, and I am happy to share with you the official release/product brief of each of the four products.

Read on! Baseus’ #GoWireless products are all available at Baseus stores in Bonifacio High Street, Trinoma, SM Southmall, SM Fairview, and UP Town Center; and OMG stores in Robinsons Ermita, Ayala Malls Feliz, Festive Walk Mall Iloilo, and SM Cagayan De Oro. For more information, go to http://www.baseus.com/.

#GoWireless with Baseus
Introducing the latest in wireless charging that enhances user experience

Derived from the term “Based on Users,” Baseus products are made with the needs of its users in mind. This August 29 at Le Petit Souffle, Century City Mall, get ready to go wireless with the launch of the newest addition to the Baseus family: the #GoWireless line.

Enjoy the advantages of fast charging for your mobile devices without the hassle of untangling cables and looking for a plug outlet. Here are four products from the line:

Baseus 1+1 Wireless Charger Backpack Power Bank 5000mAh (Php2,490) has the unique design of a wireless charger power bank with magnetic PU case that is shockproof and anti-scratch, ideal for daily use with your iPhone X. The magnetic case tightly secures your charger to your phone, which adds more that 150% extra power! Both battery pack and case can be charged wirelessly. Designed with a four LED lights to indicate the power level and charging status, and a foldable kickback stand so you can watch videos hands-free. Attach your iPhone lightning headphones to enjoy music or make a call; or use your lightning cable (not included) to sync data, while you charge.

Baseus Bracket Wireless Powerbank 8000mAh (Php1,590) is a small and lightweight wireless charging pad and power bank in one. Sleek and fashionable, it features a stylish full-screen digital display. It supports 5W wireless charging and has a USB dual output so you can charge three devices at once—the one on the charging pad and two attached via USB cable. There is also a convenient pullout stand to hold your phone upright.

Baseus Wireless Charger Gravity Car Mount (Php1,490) allows you to charge conveniently as it rests on the mount attached to the dashboard air vent. The mount’s built-in intelligent clip automatically adjusts to the phone’s required current, with a charger output of 5V/2A, 9V/1.7A. Compatible with most Qi-enabled wireless charging phones 4.0-6.5 inches wide, its gravity feature allows you to lock and remove your phone with a one hand motion and can hold your phone securely so you can use it for navigation while you drive. 

Baseus Simple Wireless Charger (Php1,190) does away with the need to plug a cord into an outlet. Simply place devices on this charger plate to charge them wirelessly. With its ultra-thin, compact, and lightweight design, it features transparent tempered glass surface, high-technology chips, and visible circuits for a more secure and visible charging process. It has DC 5V and 9V input voltage, make the charging pad more universal. Once the battery is fully charged, the device will automatically sleep, preventing overcharging. Its upgraded temperature control keeps the temperature low while charging, while its internal magnetic isolation sheet helps to ensure that there is no harm to human health. This wireless charger is directly compatible with built-in wireless charging receiver smartphones.

Happy 20th Anniversary MIZUNO WAVE RIDER!

Mizuno has done it again – prove that it is always true to its “Never Settle” manifesto, that is! For 20 years, it has been said that the company has worked tirelessly to develop the Wave Rider model – incorporating both big and small improvements in material, design and technology, to make it one of the best running shoes in the market and to become the runner’s choice that it is today.

I am just so glad to have been able to experience this continuous history and legacy by being a proud owner of different versions of a Mizuno Wave Rider pair!

thank you so much Mizuno for my very own pair, I love it!

thank you so much Mizuno for my very own pair, I love it!

Now for its 20th anniversary, let us look back to the evolution of the Wave Rider and check to see its latest version, the model that packs a punch. I have been gifted by Mizuno with a pair and I am honestly delighted to be able to try it on for some mileage!

Read on and know more about Mizuno’s Wave Rider!

THE EVOLUTION OF THE WAVE RIDER

mizuno-wave-rider
Mizuno, true to its ‘never settle’ manifesto, has worked tirelessly for the past 20 years to develop the Wave Rider 20 into the runner’s choice that it is today. In celebration of the culmination of improvements, some big and some small, in material, design and technology, Mizuno’s restless pursuit of perfection is obvious. There remains some semblance from the original design but ultimately the Wave Rider has improved year on year and continues to impress even the purest of runners.

THE ROAD TO PERFECTION

Part of the research and developmental process for the Wave Rider was critically listening to feedback. The most significant example is a consumer study known as Kansei Engineering, which is a Japanese product philosophy that simulates the buying
experience for runners. The ultimate result of this was finding out exactly what athletes were looking for when purchasing their next running shoe. The ability to embrace innovation and also adapt to feedback is what has made Mizuno’s Wave Rider 20 the
success that it is today.

MIZUNO WAVE RIDER 20

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LIGHTWEIGHT PROGRESSION
You don’t have to be great to start, but you have to start to be great. When originally conceived, the Wave Rider was but a shadow of today’s contemporary industry leading shoe. Weighing in at 365g, it paved the way for its descendants to adhere to the Wave Rider’s principle development strategy of “just what you need and nothing more.” The very first Wave Rider struggled to gain a following, but it was exactly this that lead Mizuno to make the changes that have sculpted the latest incredibly successful model. Through intensive developments and improvements year on year, the Wave Rider 20 weighs just 290g, and is a far cry from the original.

PARALLEL WAVE TECHNOLOGYscreen-shot-2017-02-15-at-9-49-14-am
A prime example of Mizuno’s quest for cutting edge is its innovative design. The Wave Rider 6 enhanced its series when the plastic Wave design was replaced by a softer composite resulting in a smoother heel strike. Not satisfied with just improving the design of the shoe, part of the Wave Rider 12 was made from Castor Oil which significantly reduced Mizuno’s carbon footprint helping benefit the planet. Today, the Wave Rider 20’s Parallel Wave offers the perfect amount of cushion and energy dispersion,
allowing the foot to move in its natural motion. Perfect for neutral-foot types who don’t need as much support, the wave plate disperses the impact forces evenly throughout the midsole and keeps the foot centered on the shoe’s platform.

NEW FEATURES
The Mizuno Wave Rider 20 features the new Cloud Wave, U4ic and U4icX, and an engineered mesh to better its predecessors.

Cloud Wave
The new cloud wave plate shape incorporates the same Mizuno Wave Plate technology with a different concave and convex shape, offering a more cloud like run that provides a softer landing and the smoothest possible transition through toe-off,

U4ic and U4icX
The Wave Rider 20 utilizes the 2 types of U4ic cushion, more responsive and lighter material with the U4ic mid-sole for a smooth ride and a softer U4icX at the heel area to absorb impact.

Triple Zone engineered mesh
The Wave Rider 20 maintains Mizuno’s classic fit while also featuring a breakthrough in Triple Zone engineered mesh that provides breathability, movement and hold throughout the run.

MY IMPRESSION

Unboxing my pair (compliments from Mizuno) and having a first try, here are my impressions: 

  • similar to most of the Mizuno pairs I have, the Wave Rider 20 has a light feel
  • it is comfortable maybe owing to the fact that it uses the 2 types of U4ic cushion
  • it is breathable
  • it still has that spacious toe box that I like in Mizuno shoes
  • I love the design, especially how even the “20” on the heel will reflect at night 
  • it is stable (thanks to the Mizuno Wave Plate technology)

To find out more about the Mizuno Wave Rider 20, visit any of the Mizuno stores in thePhilippines, or visit the Mizuno Philippines Website.(mizuno.ph) Be updated on the Mizuno activities in the Philippines by following the Mizuno Running Facebook page and the MizunoPh Instagram account.