Countdown starts now for Under Armour’s Test of Will 2017!

Let the countdown begin as the stage is set for the Philippine qualifier of the much-awaited second edition of Under Armour’s signature annual urban fitness challenge, Test of Will 2017!

Happening across Southeast Asia, the TOW 2017 Philippine heats is set to happen on March 25 and 26 at the Glorietta Activity Center, Ayala Center, Makati. The male and female winners of this challenge will earn the right to represent the Philippines in the Test of Will 2017 Regional Finals which will be held in Kuala Lumpur, Malaysia on May 6.

Registration is now on-going for those interested to take on the challenge. If you think you have what it takes, read the below official presser for the details!

See you in Glorietta!

PRESS RELEASE:

UNDER ARMOUR REGIONAL FITNESS CHALLENGE RETURNS

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Registration is now open for the Test of Will Philippines National Heats on March 25 & 26

The annual urban fitness challenge, Test of Will returns for its second edition on March 25 & 26 atGlorietta Activity Center in Makati City, Philippines. Organized by high performance sportswear label Under Armour, the event sets out to celebrate human performance through intense functional training challenges for the most determined athletes, goal-getters and fitness aspirants.

With the addition of Indonesia and Brunei this year, the regional fitness competition that also takes place in Singapore, Malaysia, Thailand, and the Philippines is expected to be more intense than the year before. Participants will compete in a four-minute circuit consisting of Burpees, One Arm Thruster, TRX Rows and Sandbag Throw.

Each competitor will be scored based on the maximum number of repetitions they can achieve within 60 seconds. The highest scoring man and woman of the national heats from each respective country will win an all-expense paid trip to compete in the regional finals, happening in Kuala Lumpur on 6 May 2017.

This year’s overall champion of the regional finals will walk away with S$2,500 cash prize, or around Php 88,000.00.

“The Test of Will is for everyone and anyone with the determination and discipline to train and compete,” said Mr. Michael Binger, CEO of Triple Pte Ltd, exclusive distributor of Under Armour in Southeast Asia. “Last year, we witnessed champions crowned from the most unexpected individuals. The event epitomizes the might of the determined and the spirit of the underdogs, something which Under Armour stands for.”

Under Armour has also recently launched its latest apparel and footwear collections engineered with the Threadborne™ technology leading up to the national heats; to equip participants with the gear to train and compete at the highest level. The Threadborne™ Siro and Seamless collections are made from fabric that is light, breathable, anti-cling, quick-drying and provides a high-level of stretch and recovery.

“Under Armour took the ultra-durable yarns within paracords, and rebuilt them into apparel material that can withstand the rigors of intensive use,” said Binger. “The result is a next generation fabric that gives athletes an edge to perform better through enhanced comfort and durability.”

Overall male and female winners of the Test of Will 2016, Jet Ng and Zoe Pond-McPherson shared the following tips for this year’s challenges.

“When you feel good, you will perform better. So, train hard, eat well, get enough rest, and make sure you feel as comfortable as you can be on that day.” said Ng.

“You will be pitted against many other athletes who have trained hard for their goals. Your ability to focus on that day will be as important as your fitness level.” said Pond-McPherson.

The Test of Will 2017 Philippines National Heats is now open for registration. Simply log on to testfofwill.com to indicate your preferred date and time, no registration fee is required. Participants must be 21 years old and above, and must be a Philippine Citizen or Permanent Resident to qualify for the regional finals.

Participants are encouraged to study the training guide for specific movement standards and tips to maximise their performance. They can also sign up for Armour@TheFort, a series of free training events organized by Under Armour to prepare for the challenges ahead. For more information and details on the Armour@TheFort series, visit http://www.tripleready.com/events.

Rogin-E’s first ever Man Convention a success!

Rogin-E just held their first-ever Man Convention this last February 18, 2017. The event was catered to men who have all the sources but doesn’t have the energy to stay on top of their game. Famous celebrities and sports personalities such as Aubrey Miles, Roxanne Barcelo, DJ Tony Tony, Jimmy Alapag, Gabe Norwood, Aly Borromeo, Anton del Rosario, and Angie Mead King were also present at the event to join the fun and interact with the consumers . It was a day full of festivities that was concluded by a tantalising Fashion show to make sure the event ended on a high note.

Here are some snaps from the event:

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PRESS RELEASE:

Rogin-E: Your battle gear for success

Getting to the top requires a lot from you. Staying there demands even more. Balancing both work and your personal life, while keeping an active healthy lifestyle, can take a toll on both mind and body, even more as you age. This is why it is important to be equipped with all the right weapons.

What do you need to stay on top of your game?

Physical Endurance

Ace your work and personal life by having the capacity to give one hundred and ten percent to all your activities. Greater physical endurance enables you to stay energized when tackling multiple roles and responsibilities at work and at home. Take a multivitamin that contains Korean Panax Ginseng that enhances physical performance and improves endurance.

Mental Power

Crunch time? Prepare your mind by channelling positive energy and getting enough sleep. To optimize your mind’s maximum potential through long work hours, take a multivitamin with Deanol for improved concentration plus increased mental agility.

Vitality of spirit

When things don’t go your way, stay resilient, stay on course. Continue to work and believe in yourself. Keep the fire in you burning and sustain your success by staying positive and surrounding yourself with positive thinkers. Royal Jelly’s antioxidant properties can also give you youthful vitality so you can live life to the fullest.

Balance of work and play

To avoid burnout, be sure to make time for other interests and passions like golf, biking, or photography. Spend time with your family and loved ones to create moments that you can remember whenever life gets tough.

On February 18, Bayer Philippines held the Rogin-E ManCon 2017, at the Metro Walk Tent in Pasig—a whole-day event especially designed for men who want to stay on top of their game. Attendees were encouraged to try out activities that showcased different interests and passions. Think cars and motorbikes for those who love speed and mobility; sports activities for those who want to stretch the limits of their physical strength and power; fashion and grooming for those who have an eye for fashion; and a selection of toys and hobbies to engage a man’s mind and body. Developed by Bayer, Rogin-E is a multivitamin especially formulated for men who want to be on top of their game, at work and at home. It contains Korean Panax Ginseng that enhances physical and mental endurance; Deanol for mental potency, improved concentration and mental agility; and Royal Jelly for youthful vitality. Rogin-E gives the extra energy that men need to do well in all his activities both at work and at play.

Experience life to its fullest and be the man on top with Rogin-E.

Multivitamins + Minerals + Deanol + Royal Jelly + Korean Panax Ginseng is the generic name of Rogin-E.

Under Armour kicks-off a packed and exciting 2017!

At the rate things are going, it seems like Under Armour has a full calendar line-up of activities this 2017! Testament to this is the “Armour @ The Fort” activity that was just held towards the end of January 2017.

Read on below to get updated on what has happened and expect for more events that will surely excite the fitness enthusiast in all of us! Cheers!

PRESS RELEASE:

Under Armour kicks off promising 2017 with ‘Armour @ The Fort’

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MANILA, PHILIPPINES – Under Armour, the most innovative sports and fitness clothing line in the world today, successfully held “Armour @ The Fort” on Saturday, January 28 at the Bonifacio High Street Amphitheater in Taguig City.

Armour @ The Fort had a two-part program that was filled with exciting activities for Under Amour fans and fitness enthusiasts alike.

On the first agenda of Armour Day, the affair kicked off with a morning run, which was conducted by the country’s renowned running coaches Titus Salazar and Dan Brown. It was followed by Unilab’s fitness and nutrition symposium. The company then made an official announcement of its joint venture with Under Armour to launch Run Limited Exceed 2017 later this year.

Catering to active lifestyle aficionados, the afternoon schedule had a full swing of activities that was attended by the who’s who of the sporting community like ultra marathoner Ferdie Capiling and the UP women’s football team.

An afternoon circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

To cap off the event, Under Armour unveiled some of its plans for 2017, including the launching of the “Armour @” series. The fitness apparel likewise formalized its partnership with Kerry Sports Manila as the state-of-the-art facility opens its door for the Test of Will 2017 participants.

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for more updates and announcements as well as Facebook at http://www.facebook.com/underarmoursea.

Be there at the first-ever Rogin-E ManCon, Feb 18 @ the Metro Walk Tent

Get your game on with Bayer Philippines as they host their first-ever Rogin-E ManCon event. Rogin-E is a multivitamin specially formulated with vitamins and minerals that will keep you active and be on top of your game for a better, faster, stronger Rogin-E man. The event, happening on February 18, 2017 at the Metro Walk Tent in Pasig City will showcase the hottest cars, fashion brands, toys and hobbies for the Rogin-E man.

For more details, check on the below official presser.

PRESS RELEASE:

sm-rogin-e-mancon-poster-1

Manila, February, 2017 – Accomplished. Successful. Driven. Oozing with charisma. A man of substance. These are the traits of a Rogin-E Man. He leads an active lifestyle. He has a successful career. He is driven to excel in everything. He indulges in recreational activities. On top of all these, he finds time for his family.

On February 18, Rogin-E will hold the first-ever ManCon at the Metro Walk Tent in Pasig—a whole-day event especially geared for men who want to stay on top of their game. The Rogin-E ManCon 2017 will showcase activities that speak to men with varied interests and passions. Think cars and motorbikes for men who love speed and mobility; sports activities for those who want to stretch the limits of their physical strength and power; fashion and grooming for those who know that appearance counts; and a selection of toys and hobbies to engage a man’s mind and body.

The Rogin-E ManCon 2017 recognizes that men have distinct needs to stay ahead – physical and mental endurance, focus and mental agility, and the energy to attend to his diverse interests.

Rogin-E is a multivitamin especially formulated for men who want to be on top of their game, at work and at home. It contains Korean Panax Ginseng that enhances physical and mental endurance against weakness and exhaustion; Deanol for potency, improved concentration and mental agility; and Royal Jelly for youthful vitality. Rogin-E gives the extra energy that men need to do well in all his activities both at work and at play.

Multivitamins + Minerals + Deanol + Royal Jelly + Korean Panax Ginseng is the generic name of Rogin-E.

Jaybird Freedom Wireless Now Available in the Philippines

PRESS RELEASE:

JAYBIRD FREEDOM WIRELESS – THE EVOLUTION OF WIRELESS SOUND
FIT FOR ALL ACTIVE LIFESTYLES

(January 2017) – Jaybird, the pioneer and leader in premium sport wireless headphones, announced the availability of Freedom Wireless Bluetooth Buds (its fifth generation) in the Philippines. Combining sophisticated style, incredible sound and increased comfort into the smallest, most advanced wireless earbuds ever designed, the buds are both functional and refined, packing premium features into a bite-sized package. Jaybird’s passion for great product doesn’t stop at great buds. Through the MySound app, you can customize and save your own personal sound to Freedom from your favorite music service or the Bluetooth-enabled music device you use.

The ground-breaking, engineering-enabled Jaybird once again re-writes the rules of earbud design and user experience, marking Jaybird’s continued leadership in wireless headphone innovation.

“This latest generation of Freedom liberates our lives like never before,” said Judd Armstrong, founder and CEO of Jaybird. “These micro-sized tapered buds deliver our best-ever sound while featuring a reduced size that fits all ears, all in a low-profile fit that resonates with everyone. The over-ear fit and elegant metal accents of Freedom bring a fashionable element while also being more rugged than ever, offering the freedom to bring your music anywhere, from mountain to motorcycle, thanks to the buds’ helmet friendly breakthrough form.”

With Jaybird Freedom, you get micro-sized sand blasted metal accented housing in a fashionable, small package. Traditionally, in-ear Bluetooth buds use plastic materials to assist with signal performance, but Jaybird has overcome these challenges by moving all electronics to its miniaturized three button controller while still delivering an incredible eight hours of play time (four hours play time with an additional four hours through the listen-while-you-charge charging clip). If you need a battery boost, clip the lightweight charger on while driving to the gym or during your workout and get an extra hour of playtime in just 20 minutes. So from the gym, to the streets, trails, office or anywhere in-between Jaybird Freedom means you’ll never miss a beat.

One of Jaybird’s hallmark design standards is drop-free music while offering incredibly small products. Jaybird continues to deliver this standard in Freedom, providing a huge win for active people where a lot of movement will not trip up the signal between phone and Freedom. Jaybird takes all these use cases into consideration when developing its products.

Jaybird Freedom is now available in Digital Walker and Beyond the Box stores for Php 9,890.00. The buds come in four fresh colors: Gold, Carbon (Black), Blaze (Red), and Ocean (Blue). Like Digital Walker on Facebook: http://www.facebook.com/digitalwalkerstore and follow them on Instagram and Twitter: @digitalwalkerPH. Also like Beyond the Box on Facebook: http://www.facebook.com/beyondthebox.ph and follow them on Instagram and Twitter: @BeyondTheBoxPH.

Digits is the exclusive distributor of Jaybird products in the Philippines. Like Digits on Facebook: http://www.facebook.com/digitstrading and follow Digits on Instagram @DigitsTradingPH for more information on the new Jaybird Freedom.

About Jaybird

Established in 2006, Jaybird is an active lifestyle consumer electronics brand based in Salt Lake City, Utah. Jaybird makes premium market leading sports tech products to inspire people to be active and empower them to improve their lives. Jaybird has pioneered the sports Bluetooth headphone market and is currently the third top premium sport headphone brand in the US. Jaybird is obsessed with delivering insanely great sound that goes with you throughout your day. For more information, please visit http://www.JaybirdSport.com.

Under Armour Ambassadors & Fil-Am MMA fighters Brandon Vera and Mark Striegl Triumph in “Age of Domination” event

PRESS RELEASE:

Under Armour lauds Fil-Am fighters Vera, Striegl for wins in ONE Championship

MANILA, Philippines – Under Armour Philippines supported ONE Championship’s year-end fight card as two beloved mixed martial arts athletes competed at the highly-anticipated “Age of Domination” event on Friday, December 2.

To the delight of Under Armour fans, Brandon Vera and Mark Striegl came out of the 20,000-seater SM Mall of Asia Arena in Pasay City with their hands raised in triumph as both Filipino-American fighters scored impressive victories in their respective bouts.

Vera successfully defended his ONE Heavyweight World Championship, making easy work of previously unbeaten Japanese challenger Hideki Sekine to win by technical knockout just minutes into the first round.

From the opening bell, Vera began to land a series of solid blows on Sekine, who surprisingly took Vera’s best shots quite well.

Moments later, a thudding body kick connected for Vera, sending Sekine crashing to the canvas clutching his midsection. Vera then put on the finishing touches with punishing strikes from the top to get the win.

On the other hand, Striegl persevered through three grueling rounds against Bulgaria’s Sotir Kichukov to win by unanimous decision in a catchweight contest.

Striegl began the match aggressively, using superior speed and angles to stifle Kichukov who appeared unable to time Striegl’s erratic rhythm. Striegl took Kichukov down to the ground at will, controlling his opponent with a smothering top game.

In the end, all three judges saw the bout the same way with Striegl emerging as the victor.

Vera was the honorary guest in the opening of the Bonifacio High Street brand house in the same year, while Striegl has been an Under Armour gear user since he started his professional mixed martial arts career and was enlisted as a brand ambassador since 2015

The most innovative sports apparel in the world today is the official brand partner of ONE: AGE OF DOMINATION.

Do make sure to share all the action on social media by using the hashtag #ONEFIGHTNIGHT. Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook athttp://www.facebook.com/underarmoursea.

Under Armour’s “Women in Armour” Campaign held in Maximus Athlete’s Shop Cafe

Under Armour held yet again another worthwhile women-bonding activity  via the “Women in Armour” campaign which they had in partnership with Belle De Jour Power Planner. The last session, the culminating activity for the said campaign was a series of various exercise routines and “women talk” made by various influncers in the field of fitness.

Read more on the below official release to know more!

PRESS RELEASE:

Under Armour Women’s Campaign culminates at Maximus Cafe

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In an effort to strengthen women empowerment in our society through fitness and healthy lifestyle, Under Armour formed a partnership with Belle De Jour Power Planner and held an exclusive on-ground campaign dubbed “Women in Armour” last  November 19 at Maximus Café in Pasig City.

The objective of Under Armour and Belle De Jour’s passion series was to encourage ladies to engage into a healthy and active lifestyle as many women are having difficulties in pinpointing the right exercise or continuing their daily workout routine due to busy work schedules.

As living a healthy lifestyle is a fundamental component to achieving an optimal mental and physical well-being, the event catered an intense circuit training and self-defense seminar.

The express circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

On the other hand, Filipina fighter Geli Bulaong supervised the mixed martial arts (MMA) self-defense seminar with 50 women attendees.

Bulaong, who made history last November 6 as she became the first-ever URCC women’s flyweight champion by defeating Yan Qui Han via first-round technical knockout, conducted basic MMA drills and several self-defense techniques.

Known as an advocate of women empowerment, Bulaong also shared that she donated her entire fight purse to the Philippine Cancer Society to signify her support in increasing awareness and reducing stigma of breast cancer.

Participants of the afternoon affair were in for a special treat as they were given an opportunity to interact and talk to the country’s high-profile fitness connoisseurs.

“The Fittest Woman in Philippine Crossfit” Zoe Pond-McPherson hosted a fitness dialogue to flesh out every essential piece on embodying health and wellness.

Meanwhile, Beast House’s Gia Gapay discussed about the amatory art of pole dancing as a beneficial form of exercise for women.

One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship, while fitness trainer Andy Leuterio also shared his expertise on making recreational sports and hobby as a business.

The event culminated by unveiling the Under Armour corner at Maximus Athlete’s Shop Café, which is located along Pioneer Street in Pasig City.

With women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #womenofwill #strengthenwomeninarmour and #fiercelyunstoppable.

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at http://www.facebook.com/underarmoursea.