Jr.NBA and Jr.WNBA Presented by Alaska Regional Selection Camp held in Cebu

This slideshow requires JavaScript.

The Jr.NBA and Jr.WNBA Presented by Alaska continued its search for the best basketball players in the country when it held its second Regional Selection Camp at Don Bosco Technical School in Cebu City last March 5 and 6.

A total of 333 boys and girls from Iloilo, Bacolod, Leyte and Cebu have joined the search for the ten best boy and five best girl basketball players who will become members of the Jr.NBA and Jr.WNBA All-Star team. The camp also had a search for the boys and girls coaches who will handle the two teams.

The 2016 All-Star Team will travel overseas for their NBA experience trip together with fellow Jr. NBA All-Stars from Thailand, Malaysia, Vietnam and Indonesia. The 2015 Jr. NBA All-Stars traveled to China to watch the NBA Global Games in Shenzhen featuring the Charlotte Hornets and the L.A. Clippers.

The Jr. NBA and Jr. WNBA Presented by Alaska is free and open to boys and girls ages 10 to 14 years old (born 2002 to 2006). It is one of Alaska Milk’s programs that shape, train, challenge and inspire children to achieve their dreams and aspirations in life.

“These holistic programs train children to be confident, disciplined and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future. This year’s program includes new locations such as Batangas, Catanduanes and Cavite to reach more children and coaches and discover the best basketball players across the country,” said Blen Fernando, Marketing Director.

The Jr.NBA and Jr.WNBA presented by Alaska is under Alaska Milk’s Nutrition.Action.Champion program. It helps address the issue of overweight and undernourished Filipino children with the promotion of proper nutrition and active lifestyle through sports and outdoor play.

This year’s program started with the tip-off at Don Bosco Technical Institute Makati last Jan. 23. School clinics, that teach the fundamentals of basketball, will run until April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa. New locations include Batangas, Catanduanes and Cavite.

Other than Cebu there will also be Regional Selection Camps in Manila on (April 9-10).  The top 50 boys and 24 girls from the Regional Selection Camps will advance to the final selection stage in the National Training Camp in Manila on April 22-24.

At the end of the two-day Regional Selection Camp, eight boys and two girls were selected to represent the Visayas Region. They are:

Lowell Jhan Francis Chan – 14 years old – SHS Ateneo de Cebu
Harold Alarcon – 13 years old – Bacolod Tay Tung Highschool
Fritz Felix Valencia – 13 yrs old – Bacolod Tay Tung HS
Tracy Carl Dadang – 13 yrs old – USC
Anskie Mclouisse Espina – 13 yrs old – SHS Ateneo de Cebu
Justin Atilano – 13 yrs old- USC
Kendall Limana – 13 yrs old- Abellana NHS
Nicholas Steven Pura – 13 yrs old- SJI Bacolod

Florence Jil Talas – 14 years old – Abellana National Highschool
Darliene Regasajo – 14 years old – Abellana National Highschool
Daphne Nardo – 14 years old – Abellana National Highschool

NBA and WNBA players or legends will attend the National Training Camp to help train and inspire the finalists. The program will culminate with the selection of ten Jr. NBA and five Jr. WNBA All-Stars.

More than 36,000 players and 2,700 coaches have participated in the program since it started in the Philippines in 2007. During the 2015-16 season, the Jr. NBA and Jr. WNBA program will reach more than 6.5 million youth in 32 countries.

The Jr. NBA and Jr. WNBA is the league’s global youth basketball participation program for boys and girls which teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.

International Recognition Given to Alaska Milk’s “Nutrition. Action. Champion” Program

Alaska Milk Corporation again proved that when it comes to brand advocacy and program excellence, they are among the best in the world! Testament to this is the international recognition of excellence which their “Nutrition. Action. Champion” program received just recently. Read on the below press release to know more about this story.

Meanwhile, big Congratulations to Alaska Milk Corporation for this well-deserved recognition!


Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy


The Nutrition. Action. Champion. team! Nazia Hayat of Lenovo Singapore (2nd from left) awarded the silver trophy to the Nutrition. Action. Champion. team. From left: Fen Marquez of M2M Advertising Phils., Robbie Aligada of TBWA\SMP, RG Gabunada of Alaska Milk Corporation, and Alan Fontanilla of OPEN and PARTNERS.

Truly world class.

The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.

Jr. NBA and Jr. WNBA Presented by Alaska Officially Opens 2015 Season

It’s Jr. NBA/WNBA Season once again! Now on it’s 8th consecutive year, the Jr. NBA and Jr. WNBA Presented by Alaska was officially opened by a press conference and the coaches’ tip-off last January 24 at the British School Manila. This means many young Filipino boys and girls are set to receive awesome basketball training and tips from qualified basketball coaches and most of all learn invaluable lessons on Sportsmanship, Teamwork, (positive) Attitude and Respect, which they aptly termed as the S.T.A.R. Values.

More updates regarding the Jr. NBA/WNBA activities and schedule will be posted in this blog shortly. Meanwhile, here is the official photo release from the recently-held event.


 Wilfred Steven Uytengsu, Jr., President and CEO, Alaska Milk Corporation and Carlo Singson, NBA Asia Country Manager for the Philippines signify the official opening of the Jr. NB Alaska 2015 Season with an Alaska choco and milk toast

Wilfred Steven Uytengsu, Jr., President and CEO, Alaska Milk Corporation and Carlo Singson, NBA Asia Country Manager for the Philippines signify the official opening of the Jr. NB Alaska 2015 Season with an Alaska choco and milk toast

Jr. NBA and Jr. WNBA Presented by Alaska returns for the 8th consecutive year

Alaska continues their partnership with Jr. NBA and Jr. WNBA this year to nurture young boys and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports. Last January 24, 2015 at the British School Manila, Bonifacio Global City, Philippine Basketball Association All-Star player and coach Jeff Cariaso has announced his return to Alaska to help the next generation of young and aspiring basketball players realize their dreams. Become an inspiring athlete too and join Alaska’s sports programs now! NUTRITION. ACTION. CHAMPION. For general information about Jr. NBA and Jr. WNBA Philippines please visit www.jrnba.asia/philippines; Alaska Milk Corporation visit www.alaskamilk.com; Alaska Basketball Power Camp visit www.alaskapowercamp.com/basketball and for live Twitter updates follow @ALASKAsportshub #JrNBA #JrWNBA

The Philippine Jr. NBA/WNBA All Stars Back from their NBA Experience in Beijing!

It was a trip to Beijing, China for this year’s Jr. NBA and Jr. WNBA All Stars for their NBA Experience! These kids are truly lucky for being chosen as the All-Star crew. Below are some photos from their trip. Next year, a new set of of deserving boys and girls will have their own NBA Experience. Who will they be? Let us all watch out for next year’s Jr. NBA/WNBA selection activities.

This slideshow requires JavaScript.

The 2014 Philippine All-Star teams of Jr. NBA and Jr. WNBA Presented by Alaska together with Jr. NBA All-Star teams from Indonesia, Malaysia, Thailand, and Vietnam flew to Beijing, China last October 12 to 16 for a once-in-a-lifetime NBA experience. The team was able to visit historic attractions in China like the famous Juyongguan Great Wall and the Forbidden City. The team also got the chance to play a friendly games at the Yao Ming School and meet basketball legend Yao Ming himself before attending the NBA Beijing Global Games. Become a Champion too! Watch out for the 2015 Jr. NBA/Jr. WNBA Presented by Alaska!

Alaska’s Jr. NBA and Jr. WNBA All-Stars Hold Send-Off Party

This slideshow requires JavaScript.

It was a “coming-out” party of sorts for these group of young boys and girls, all of them in their teens, as they were formally presented to the media for the first time as officially this year’s Philippine Jr. NBA and Jr. WNBA ALL STARS. Presented by Alaska together with the Male and Female Coaches of the Year at the NBA Cafe a day before they left for their NBA Experience, the seemingly shy and unassuming teeners, accompanied by their ever supportive parents, answered all questions thrown to them sometimes with ease and most of the time, as natural as growing kids are in the company of inquisitive adults. I think not one of them have an inkling of how they have taken that initial step to having a chance to make it big in the world of Philippine basketball in the future.

For me, it was a truly heartwarming occasion as I was a witness to almost the entirety of their Jr. NBA/WNBA journey – from the Tip-off ceremonies last January, to the various selection camps up to finally the national training camp which eventually produced their lot who will come to be known as the Jr. NBA and JR. WNBA All Stars.

The party cum media conference was organized for the group who left for Beijing China today for their NBA Experience. Last year’s Jr. NBA had theirs in Los Angeles, California but this year, as the Alaska representatives have explained, the group will be taken to China where there they will meet their Indonesian, Malaysian, Thai and Vietnamese counterparts for some friendly games, basketball clinic, an NBA Global Games experience and of course, not to forget some cultural tour on the side, including a trip to the Great Wall of China.

The following are the members of theNBA/Jr. WNBA All Stars together with the Male and Female Coaches of the Year who are now in Beijing for the NBA Experience tour:

The Jr NBA Philippine All Stars:

  1. Rhayyan Amsali, 13, Nazareth School of National University
  2. Sanjosef Belangel, 14, Bacolod Taytung High School
  3. Vince Leo Dolendo, 14, Huasiong College of Iloilo
  4. Jethro Rocamora, 14, First Baptist Christian School
  5. Paul Matthew Manalang, 14, National University
  6. Jan Cyril Narvasa, 15, University of Santo Tomas
  7. David Leonardo Umadhay, 14, Huasiong College of Iloilo
  8. Luis Miguel Velasco, 14, La Salle Greenhills
  9. Andrew Vincent Velasco, 14, University of Perpetual Help Dalta System
COACH: Cliff Andy Tecocan
The Jr WNBA Philippine All Stars:
  1. Kreecie Bettina Binaohan, 14, University of Perpetual Help Dalta System
  2. Arielle Marie Lanot, 13, De La Salle-Zobel
  3. Roxanne Salvador, 13, University of Perpetual Help Dalta System
  4. Karl Ann Pingol, 12, Potatan Elementary School
  5. Mary Jean Pascual, 14, University of Southern Philippines
COACH: Pia Dysangco

The Jr NBA and Jr WNBA program in the Philippines is presented by Alaska Milk.  Its mother company, Friesland Campina, extended the sports youth program in Indonesia, Malaysia, Thailand, and Vietnam.

2nd Alaska World Milk Day: Bigger, Better and Healthier!

Last June 1, Alaska celebrated World Milk Day for the second time. Spearheaded by the Philippines’ leading milk company Alaska Milk Corporation, the celebration was bigger and better than the fete last year, which gathered more than 3,500 participants in its fun run and raised the same number of milk products for the feeding program of Children’s Hour and its partner organizations.

This year, Alaska World Milk Day has gone nationwide with a simultaneous milk-drinking activity in Baguio, Cebu, Davao and Metro Manila at 7:30 AM; there were more than 500 participants in Baguio, 220 participants in Cebu and 420 participants in Davao. Simultaneous fitness classes in the three provinces were also held to encourage individuals and families to start an early morning health and fitness regimen: Zumba + power breakfast of Alaska powdered milk paired with champorado drizzled with Alaska Evaporated Milk, pandesal filled with Alaska Condensed milk, and cereals with Alaska Fresh Milk. The power breakfast was given away for free to participants at the event area as part of the “Alaska Gatas for Breakfast” campaign, which was held for the very first time this year. The campaign aims to get everyone to start their day right with a nutritious breakfast.

This effort to foster a healthy consciousness among individuals and families—through the combination of exercise and proper nutrition—is Alaska’s way in helping the government fight against the increasing number of obese children and adults in the country. According to the Department of Health (DOH) and the Department of Science and Technology—Food and Nutrition Research Institute (DOST-FNRI), obesity is one of the most prevalent nutritional problems of Filipino children and adults. At least 16 million Filipinos 20 years old and above, and two out of 10 children are overweight.

In Manila, the same Alaska power breakfast was given to the participants of the Alaska Family charity run for the benefit of Children’s HourAimed at getting today’s children and their parents to get off their couch, leave their gadgets for the day and have some healthy bonding time, the Alaska Family Run was held at the Bonifacio Global City. For every participant, Alaska donated milk products to the organization for its feeding program.

The Alaska World Milk Day celebration is part of Alaska’s continuing advocacy toward health and nutrition, particularly its Nutrition. Action. Champion campaign. For more information, log on to www.alaskaworldmilkday.com, like www.facebook.com/WorldMilkDayPH or follow us on Twitter @ALASKAsportshub.



This slideshow requires JavaScript.

The Alaska Tri-Aspire team is a professional triathlon team composed of 2 of the world’s best professional triathlon athletes and 5 Filipino elite development athletes. The Alaska Tri-Aspire team aims to produce legitimate professional athletes who can compete in the 5i50, 70.3 IronMan, XTERRA events and athletes who can represent the Philippines in the Asian Beach Games, Asian Games and Olympic games.

Members of the team are professional athletes Pete Jacobs from Australia who is the 2012 Ironman World Champion and Caroline Steffen from Switzerland who is an ITU World Long Distance Champion and multiple Ironman champion. The Filipino Elite composed of Banjo Norte, Jenny Rose Guerrero, Jonard Saim and Juan Carlos Abad will be under Coach Mathieu O’Halloran’s guidance in training to become a world-class team that can represent the country in triathlon races worldwide. The elite team is mainly composed of Filipino athletes because Alaska Milk Corp. wanted to focus on developing and nurturing grassroots talents.

Let us all cheer as the Alaska Tri-Aspire Team proudly wave the Philippine flag at the races they will conquer. Their unrivaled passion, fearless determination and steadfast discipline will bring them closer to monumental victories Filipinos around the world will be proud of.