Coke Studio now open in the Philippines!

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The sounds of Pinoy music will definitely get a refreshing taste now that the Coke Studio has been opened in the country, bringing a fresh experience for the local music industry.

The first of its kind in the country, Coke Studio is a music TV show that encourages collaborations among Filipino artists – bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie. Coke Studio is a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.

“Coke has always been about encouraging personal expression among the younger generation of teens, and what better way to unite them but through a universal language, which is music. This is what Coke Studio is all about. We are making music our tool of choice to connect with teens,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.

Coke Studio also serves as a stage that will showcase and highlight the wonderfully surprising new music that comes out from the collaborations between OPM legends and upcoming artists: Noel Cabangon, Curtismith, Moonstar88, Jensen and the Flips, Sandwich, BP Valenzuela, Gabby Alipe and John Dinopol of Urbandub, The Ransom Collective, Abra, Gracenote, singer-composer Ebe Dancel, Autotelic, Franco, and singer-songwriter Reese Lansangan.

Coke Studio is hosted by OPM powerhouse Raymund Marasigan and Buddy Zabala, both from Eraserheads – one of the country’s most iconic rock bands. More than just a TV show, Coke Studio brings the viewer to the real experience – giving a first-hand, front seat view of the collaboration and how each artist bares their soul in the performance.

“As soon as they started playing their instruments, they just forgot about everything else,” said Marasigan on the experience inside the Coke Studio. “And a great artist will really come out with something, will produce something! Some artists may have come unprepared, but once they were in there, they just brought it out.”

But the Coke Studio experience does not stop there. An interactive Coke Studio truck will roam around the country to give university bands an opportunity to perform and interact with the artists.

Coke Studio is also joining some of the biggest fiestas and festivals nationwide with the Coke Canreaoke – an interactive installation loaded with OPM hits for anyone who wants to showcase their singing prowess.

Coca-Cola Philippines recognizes the strong influence of music in the lives of Filipinos – a unifying thread that goes beyond language and dialect, political views and boundaries, and even religion.

With Coke Studio, Coca-Cola Philippines brings a new taste to the sound of Pinoy music.

First ever COKE STUDIO in the Philippines Opens July 29 (Saturday)!

The world’s largest beverage brand, Coca-Cola, brings something new to the Philippines music landscape. Called the “Coke Studio”, it is said to be a platform that features fun and exciting ways that will support Original Pilipino Music through various activities. Read more about the Coke Studio, which officially opens tomorrow, in the below presser.

Taste the sounds of Pinoy music with Coke Studio

The iconic logo of Coke, integrated with headphones, and then interpreted into a sofa, to show the power of collaboration and stretching artistic boundaries.

 

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Manila, July 21, 2017 – Music is one of the core unifying forces for Filipinos. The love for music transcends gender, religion, language, social class, and even political affiliations. This year, the world’s largest beverage brand, Coca-Cola, is refreshing the local music landscape with the opening of the first Coke Studio in the country.

The Coke Studio is a platform that features fun and exciting ways that will support Original Pilipino Music through various activities. The main highlight is the collaboration of Pinoy music legends and emerging artists to create their own blend of OPM tunes in various music genres.

The opening of the Coke Studio on July 29, 2017 will also kick-off the 9-episode local music show on TV5 and YouTube featuring 14 of the country’s most revered Filipino musicians led by Abra, Gab and John of Urbandub, Ebe Dancel, Noel Cabangon, Franco, Sandwich, and Moonstar 88, together with emerging OPM millennial artists BP Valenzuela, Reese Lansangan, Curtismith, The Ransom Collective, Autotelic, Gracenote, and Jensen and the Flips. The show will be a one-of-a-kind musical experience for Filipinos.

The Coke Studio doesn’t stop there. A Coke Studio Truck will bring the musical experience closer to Filipinos as it goes on a 6-month road trip to various parts of the country. The Coke Studio Truck will be a roving recording studio that will also be a venue for live performances from Coke Studio artists and a wide range of fun on-ground interactive activities and games. Coca-Cola merchandise will also be given away during special raffle promos from the Coke Studio Truck!

The Coke Studio Truck is a stage for local school bands to showcase their talents and original compositions through an online voting system.

The country will soon taste the sound of Pinoy music with Coke Studio. Catch it every Saturday at 7 p.m. on TV5 or on http://www.youtube.com/CokeStudioPH.

Powerade Ion4, the Complete Sports Drink Launched

On the first day of February, the Coca-Cola company launched the new Powerade ION4 with Advanced Electrolyte System. VIPs, media and a number of bloggers were invited to take part in this event. The launch was more like a “posh-sports boot camp” of sorts. We running bloggers came wearing our running gear as this was the dress code specified in our invitation.

What we thought to be a running-related launch activity was actually a launch with activities involving FOUR Sports disciplines – Basketball, Football, Cycling/Fitness and of course Running. All four incidentally, are the sports which the new Powerade ION4 Ambassadors are famous in: David Semerad for Basketball, Neil Etheridge for Football, Chinggay Andrada  for Fitness and Coach Rio de la Cruz for Running. In each sports discipline challenges were put-up in the objective of getting one winner for each. Exciting!

BASKETBALL Booth: The participant who got the most number of successful three-point shots in a given time frame wins the challenge.

the Basketball Challenge area

FOOTBALL Booth: The challenger who got the most number of goals in a give time frame wins the challenge.

FITNESS/CYCLING Booth: The participant who will be able to do a continuous cycling activity with the stationary bicycle with its gear set to the heaviest resistance for the longest time wins the challenge.

RUNNING Booth: The challenger who will be able to cover a 1KM run on the treadmill the quickest wins the challenge.

We all agreed to at least try one challenge (not necessarily running!) so that as Bards said, “may saysay ang pagsuot natin ng running attire”. I specifically did not want to try running as most of the male runners I saw who were present there were eyeing the Running Challenge. I knew how much pressure it can give if I get to run side-by-side one of them (and I was wearing a RunRio shirt!).

Like most of my friends who were there to enjoy the activities, I signed-up for the Fitness (Cycling) Challenge. During the challenges, one is expected to replenish lost electrolytes by drinking the sports drink. But for this new Powerade product, the good news was that the usual four electrolytes that we lose from sweating is actually replaced. Other sports drinks only has two electrolytes and in some unfortunately only one.

For Powerade Ion4, the body is replaced with sodium, calcium, potassium and magnesium plus a significant bonus of carbohydrate fuel. Hmm, this product really holds such promise. I was even really thinking, if this one has 4 ions/electrolytes then should I still be needing other energy supplements to help me endure my long runs? Or will the combination of both water and Powerade ION4 will truly be enough?

Learn more about what is new and exciting about POWERADE ION4 aside from it having four superb athletes as its endorsers/ambassadors by taking time to read this OFFICIAL RELEASE and PR DOCUMENTI also encourage you guys to try it as it is what I am also planning to do when I slowly ease back to my running training.

Lastly, you may ask what happened to the challenges? Two good men whom I do not know won the basketball and football challenges. Our friend and runner-blogger Dennis won the running challenge easily and I, dear folks, surprisingly emerged as the winner from the fitness/cycling challenge. I had a taste of a “podium finish” (well something that resembles it, sort of) at last! 😛

POWERADE ION4 is now available in all convenience, grocery stores and supermarkets nationwide. 🙂