Coke Studio now open in the Philippines!

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The sounds of Pinoy music will definitely get a refreshing taste now that the Coke Studio has been opened in the country, bringing a fresh experience for the local music industry.

The first of its kind in the country, Coke Studio is a music TV show that encourages collaborations among Filipino artists – bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie. Coke Studio is a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.

“Coke has always been about encouraging personal expression among the younger generation of teens, and what better way to unite them but through a universal language, which is music. This is what Coke Studio is all about. We are making music our tool of choice to connect with teens,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.

Coke Studio also serves as a stage that will showcase and highlight the wonderfully surprising new music that comes out from the collaborations between OPM legends and upcoming artists: Noel Cabangon, Curtismith, Moonstar88, Jensen and the Flips, Sandwich, BP Valenzuela, Gabby Alipe and John Dinopol of Urbandub, The Ransom Collective, Abra, Gracenote, singer-composer Ebe Dancel, Autotelic, Franco, and singer-songwriter Reese Lansangan.

Coke Studio is hosted by OPM powerhouse Raymund Marasigan and Buddy Zabala, both from Eraserheads – one of the country’s most iconic rock bands. More than just a TV show, Coke Studio brings the viewer to the real experience – giving a first-hand, front seat view of the collaboration and how each artist bares their soul in the performance.

“As soon as they started playing their instruments, they just forgot about everything else,” said Marasigan on the experience inside the Coke Studio. “And a great artist will really come out with something, will produce something! Some artists may have come unprepared, but once they were in there, they just brought it out.”

But the Coke Studio experience does not stop there. An interactive Coke Studio truck will roam around the country to give university bands an opportunity to perform and interact with the artists.

Coke Studio is also joining some of the biggest fiestas and festivals nationwide with the Coke Canreaoke – an interactive installation loaded with OPM hits for anyone who wants to showcase their singing prowess.

Coca-Cola Philippines recognizes the strong influence of music in the lives of Filipinos – a unifying thread that goes beyond language and dialect, political views and boundaries, and even religion.

With Coke Studio, Coca-Cola Philippines brings a new taste to the sound of Pinoy music.

First ever COKE STUDIO in the Philippines Opens July 29 (Saturday)!

The world’s largest beverage brand, Coca-Cola, brings something new to the Philippines music landscape. Called the “Coke Studio”, it is said to be a platform that features fun and exciting ways that will support Original Pilipino Music through various activities. Read more about the Coke Studio, which officially opens tomorrow, in the below presser.

Taste the sounds of Pinoy music with Coke Studio

The iconic logo of Coke, integrated with headphones, and then interpreted into a sofa, to show the power of collaboration and stretching artistic boundaries.

 

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Manila, July 21, 2017 – Music is one of the core unifying forces for Filipinos. The love for music transcends gender, religion, language, social class, and even political affiliations. This year, the world’s largest beverage brand, Coca-Cola, is refreshing the local music landscape with the opening of the first Coke Studio in the country.

The Coke Studio is a platform that features fun and exciting ways that will support Original Pilipino Music through various activities. The main highlight is the collaboration of Pinoy music legends and emerging artists to create their own blend of OPM tunes in various music genres.

The opening of the Coke Studio on July 29, 2017 will also kick-off the 9-episode local music show on TV5 and YouTube featuring 14 of the country’s most revered Filipino musicians led by Abra, Gab and John of Urbandub, Ebe Dancel, Noel Cabangon, Franco, Sandwich, and Moonstar 88, together with emerging OPM millennial artists BP Valenzuela, Reese Lansangan, Curtismith, The Ransom Collective, Autotelic, Gracenote, and Jensen and the Flips. The show will be a one-of-a-kind musical experience for Filipinos.

The Coke Studio doesn’t stop there. A Coke Studio Truck will bring the musical experience closer to Filipinos as it goes on a 6-month road trip to various parts of the country. The Coke Studio Truck will be a roving recording studio that will also be a venue for live performances from Coke Studio artists and a wide range of fun on-ground interactive activities and games. Coca-Cola merchandise will also be given away during special raffle promos from the Coke Studio Truck!

The Coke Studio Truck is a stage for local school bands to showcase their talents and original compositions through an online voting system.

The country will soon taste the sound of Pinoy music with Coke Studio. Catch it every Saturday at 7 p.m. on TV5 or on http://www.youtube.com/CokeStudioPH.

COKE ZERO Have it All with Toni Gonzaga

It was different. It was fun. It was relatively quick. But it was nevertheless time well spent with friends.

I was referring to the launch for the new Coke Zero Brand Ambassador – Toni Gonzaga. It was an entirely different launch, not a single item about running was talked about but if you will read on, you will see why they claim that you can “have it all” with Coke Zero. 🙂

Read on! 😉

Have It All with the New Face of COKE ZERO: Toni Gonzaga

One of today’s biggest stars is finally a member of the COKE ZERO family. Yes, she is not your ordinary celebrity. In fact, she’s a total package: a talented singer, a beloved actress and a multi-awarded TV host rolled into one. And did we say she’s oozing with beauty, wit and charm?

She’s the Philippines’ Ultimate Multimedia Star, the one and only, Toni Gonzaga. No question, she does have it all. That is the very reason why no other -person fits just perfectly to be the new face of COKE ZERO. With the same Great Taste and Zero Sugar we’ve loved and enjoyed for years, the world-renowned beverage brand is pumped up to open another exciting chapter with a new ambassador that sets the best example when it comes to living life to the fullest, embodying its refreshed battlecry to the core: Have It All.

“Toni Gonzaga is just the perfect brand ambassador for COKE ZERO. We’ve practically watched her blossom before our eyes and we all admire her for really chasing after her dreams and making it! She’s achieved remarkable things and at the same time, enjoys what she’s doing.. COKE ZERO is proud to have someone like her who does have it all, the same way the brand makes it possible for you to have all you want in a beverage – Great Taste and Zero Sugar,” says Nikki Lee, Brand Manager for Coke Zero.

To officially kick off the exciting surprises this new tandem-to-beat has lined up, COKE ZERO gathered friends from the media, top bloggers, fans and other special guests for a day to Have it All with Toni Gonzaga last May 23, 2012 at The Gallery in Greenbelt 5, Makati City. In this intimate affair, partakers were able to spend a day with the new COKE ZERO ambassador to discover just why COKE ZERO is the beverage for those who, like her, live life to the fullest.

Toni shares her excitement over the new endorsement: “I feel really blessed to be able to represent a brand like COKE ZERO because we stand for the same things: that you don’t have to compromise on the things that make you happy – that you can have it all, for as long as you put your heart into it. Fortunately, when it comes to beverage choices, COKE ZERO gives just that, a chance to have it all: great taste na, zero sugar pa! Ano pang hahanapin mo?” says Toni. Indeed, it’s simply the beverage brand for those uncompromising go-getters who want to have it all.

COKE ZERO and Toni Gonzaga is no doubt a winning combination. Not only does Toni have the looks, the guts and the talent; the multi-hyphenated star is also a testament to what the brand espouses: having it all. However way we look at it, this one seems like a match made in heaven. And we could only look forward to great surprises from this power duo the whole year through.

Who says you can’t have it all? Visit the COKE ZERO fan page (www.facebook.com/cokezero) – for more information on Toni Gonzaga and other exciting treats. You may also follow @CokeZeroPH on Twitter for more updates. COKE ZERO. Great Taste. Zero Sugar. Have It All.