10-Time PBA All-Star Jeffrey Cariaso “Returns Home” to Alaska

When you hear or read about Jeffrey Cariaso, you’ll at once connect it with Alaska the basketball team where he played for during his stint at the PBA. Retired from professional basketball and regarded as one of the PBA’s greatest players, Jeff Cariaso returns in a homecoming of sorts in Alaska not as a player but as a Basketball Director. What this new title is and what it means to him can be read through the below official press release. Read on!

10-time PBA All-Star returns to Alaska as Basketball Director for Alaska Basketball Powercamp, Jr. NBA and Jr. WNBA programs

At the 2015 Jr. NBA and Jr. WNBA Presented by Alaska Tip-Off, Jan. 24, at the British School Manila, Bonifacio Global City, Philippine Basketball Association All-Star player and coach Jeff Cariaso has announced his return to Alaska to help the next generation of young and aspiring basketball players realize their dreams. The launch was led by Alaska Milk President and CEO Fred Uytengsu, NBA Country Manager for the Philippines Carlo Singson and Alaska Milk VP for Marketing Blen Fernando.

“This feels like a homecoming for me because I’ve always been proud to be part of Alaska. My job right now is to find the best basketball players for boys and girls around the country and help them develop to their full potential not just as players but also as persons and productive members of the community,” said Cariaso.

Cariaso started his 15-year career in PBA after he was drafted sixth overall by Alaska in 1995 where he also took the Rookie of the Year award that year. On his 2nd year in the league, he achieved a rare Grand Slam with the Aces. When Jeff rejoined Alaska Aces in 2004, he was team captain for six years before announcing his retirement in 2010 after playing 15 seasons in the league.

From being a 10-time PBA All-Star, 2003 PBA All-Filipino Finals MVP and 2002 PBA All Filipino Best Player of the Conference, Cariaso began his transition to becoming a coach in 2011.

Cariaso returned home to Alaska this year to as Basketball Director for Alaska Basketball Powercamp and lead coach for the Jr. NBA and Jr. WNBA under Alaska’s NUTRITION. ACTION. CHAMPION. Program to help aspiring young players achieve their full potential. He will travel around the country together with the other coaches to conduct school clinics for coaches and players during the regional selection camps. They will also teach not just the basics of the sport but also STAR values of Sportsmanship, Teamwork, (positive) Attitude, and Respect. These activities will culminate in the National Training Camp at the SM Mall of Asia where the 2015 Jr. NBA and Jr. WNBA all-star teams and national coaches are named.

The players and coaches will then have an experience of a lifetime when they go on a trip to watch an NBA game and meet NBA players. Last year, the Jr. NBA and Jr. WNBA teams flew to Beijing, China to meet basketball legend Yao Ming and played friendly basketball games with other all-stars teams from Southeast Asia.

Young boys and girls will learn positive values as they as they showcase their basketball skills with athletes of the same age (10 to 14) through the Jr. NBA and Jr. WNBA. Alaska promotes a healthy lifestyle, especially among children, through regular sports activities and proper nutrition.

According to the 7th National Nutrition Survey of the Food and Nutrition Research Institute and the Department of Health, obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern.

Alaska provides proper nutrition through its Alaska Chocolate Powdered Milk Drink, which contains essential nutrients that help children reach their full growth potential. 

With Alaska as presenting partner, the Jr. NBA and Jr. WNBA program has reached thousands of schools and communities nationwide and benefited thousands of young boys and girls, parents, and coaches through basketball training camps and school clinics.

The Jr. NBA/Jr. WNBA program for 2015 will definitely be exciting with Coach Jeff on board in helping our future athletes realize their dreams. Encourage your children to go out and play! 

For general information about Jr. NBA and Jr. WNBA Philippines please visit http://www.jrnba.asia/philippines; Alaska Milk Corporation visit http://www.alaskamilk.com; Alaska Basketball Power Camp visit http://www.alaskapowercamp.com/basketball and for live Twitter updates follow @ALASKAsportshub #JrNBA #JrWNBA

Aspiring Champions begin their journey with Jr NBA & Jr.WNBA presented by Alaska

Alaska continues their partnership with Jr. NBA this year to nurture young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports.

Riechelle Teodesio 11 years old

Riechelle Teodesio 11 years old

Last March 9, 2014 at the Muntinlupa Sports Complex, over 400 aspiring champions joined the Jr. NBA/ Jr. WNBA presented by Alaska school clinic. Become a champion too and join Alaska’s sports programs now! NUTRITION.ACTION.CHAMPION. 

For more information on Jr. NBA Philippines visit http://www.jrnba.asia/philippines. Alaska Basketball Power Camp visit: http://www.alaskapowercamp.com/basketball and for live Twitter updates, follow: @ALASKAsportshub.

Jr NBA Team Members and their NBA Experience

The best players who emerged from the 50 hopefuls of the 4-month long basketball youth development program known as the Jr. NBA, were formally presented by Alaska to select members of both traditional and digital media last month via an event which also served as their send-off party as they go to US for their NBA Experience trip.

Jr. NBA presented by Alaska All-Star team during their send-off party at Burgoo, The Podium last Nov 13

Jr. NBA presented by Alaska All-Star team during their send-off party at Burgoo, The Podium last Nov 13

The 10 members of the Jr. NBA All-Star Philippine Team had the time of their lives watching an NBA game between the LA Lakers and the Memphis Grizzlies, experienced how it is to shoot hoops at the Staples Center- where NBA games are being played, met NBA idols and even had a friendly game versus the Maranatha High School Minutemen with the help of coach Jojo Lastimosa and coach Raymond Mercader.

Jr NBA All Stars shooting on the LA Lakers court at Staples Center

Jr NBA All Stars shooting on the LA Lakers court at Staples Center

LA Lakers Jodie Meeks with Jr NBA All Star Team

LA Lakers Jodie Meeks with Jr NBA All Star Team

LA Lakers Nick Young with the Jr NBA All Star Team and Coach of the Year

LA Lakers Nick Young with the Jr NBA All Star Team and Coach of the Year

LA Lakers Steve Nash with the Jr NBA All Star Team and Coach of the Year

LA Lakers Steve Nash with the Jr NBA All Star Team and Coach of the Year

But what makes this visit all the more worthwhile was when Kobe Bryant presented his team’s donation of US$150,000 to these talented kids for typhoon Yolanda relief efforts of the Philippine National Red Cross.

Memphis Grizzlies v Los Angeles Lakers

Lakers Kobe Bryant presents donation of US$150K to the Philippine Red Cross for Typhoon Relief Efforts to the Jr NBA All Star team

Alaska’s Jr. NBA camp is one of the best youth development camps in the country. These lucky Jr. NBA boys may very well be the future popular players in collegiate basketball and not very far out the PBA.

Jr. NBA presented by Alaska is the NBA’s youth development program that promotes basketball participation and an active lifestyle among children.  For all the latest updates, visit http://www.jrnba.com.ph/ or on Facebook at http://www.facebook.com/jrnbaphilippines.

NBA Legend Ron Harper leads Alaska Milk and US Embassy Basketball Clinic


In partnership with the US Embassy and NBA, Alaska Milk Corporation held a Basketball clinic for the undeserved youth last October 5, 2013 with NBA Legend Ron Harper. The Basketball clinic gathered more than 80 boys and girls from residential care facilities under the DSWD: Marillac Hills and Haven for Children. Alaska Milk aims to instill the values of determination, discipline, teamwork and hard work among the youth through sports.

For more information, log on to http://www.alaskamilk.com or follow our twitter @ALASKAsportshub.

NBA’s Smallest Player MUGGSY BOGUES in Manila

Having been a basketball fan during my childhood, it is with delight that I got to be invited to the Meet & Greet activity of the Alaska Milk Aces with NBA smallest player ever, Muggsy Bogues. I always remember him as the basketball player in the Sprite commercial on TV who got past an opponent by going through in between the very tall player’s legs!

muggsy and me! :)

muggsy and me! 🙂

Muggy is here to provide inspiration to the kids who are participants of the on-going Jr. NBA National Training Camp. As the training camp ends and the “selection camp” is due on Sunday, one of the most heart-warming message that this NBA veteran imparted to the kids is that motivation and determination is a key to take you to the realization of your goals/dreams. A message so inspiring and appropriately coming from a man who at first nobody every believed will get to be in the NBA. But he did got in and made history while on it!

The Jr. NBA presented by Alaska Sponsors with Muggsy Bogues

The Jr. NBA presented by Alaska Sponsors with Muggsy Bogues

Muggsy’s accomplishments got me to thinking that for anybody, even us who run or ride the bike, the right amount of motivation, determination and passion to do good in whatever one chooses to do, being successful is not an unreachable goal. Muggsy Bogues proved that in all his 5 ft. 3 in. height he can also be a force to reckon with in the land of towering NBA giants. 🙂

Incidentally, the Jr. NBA Camp is being presented by Alaska Milk and aims to produce the best kiddie basketball players in the country. At Sunday’s Selection Camp, 10 Filipino kids will get to be selected as the top camp participants and will get a chance to represent the country in an NBA related activity.

In a related development, Alaska Milk has also forged an agreement with NBA to be the  presenting partner for the first ever Jr. WNBA program in the Philippines. Below is the related press release. 

Alaska to serve as Presenting Partner of first-ever Jr. WNBA program in Philippines 

Wilfred Steven Uytengsu President & CEO Alaska Milk Corporation and Scott Levy Sr. VP  and Managing Director, NBA Asia

Wilfred Steven Uytengsu President & CEO Alaska Milk Corporation and Scott Levy Sr. VP and Managing Director, NBA Asia

MANILA, PHILIPPINES APRIL 26, 2013 – The National Basketball Association (NBA) and Alaska Milk Corporation (Alaska) have announced the expansion of their multi-year marketing partnership that began in 2011.  As the Official Milk Partner of the NBA, Alaska will maintain its commitment to developing basketball in the Philippines and will connect with the passionate NBA fan base through grassroots events, television and digital exposure, and promotions for its customers at retail.

Building on the success of the Jr. NBA Philippines program, Alaska will serve as the presenting partner for the first-ever Jr. WNBA program in the Philippines.  Tipping off in 2014, the Jr. WNBA presented by Alaska will give Filipinas the opportunity to showcase and improve their basketball skills.  Alaska also will continue to serve as presenting partner for the Jr. NBA program, which is currently in its sixth season.

“Alaska is excited to be renewing our relationship with the NBA,” said Wilfred Steven Uytengsu, Jr., President and CEO, Alaska Milk Corporation. “Our partnership with the NBA has helped us reach thousands of Filipino youth each year, encouraging them to lead a healthy lifestyle through sports. More importantly, we help them realize their potential as individuals while instilling positive values. We anticipate even more success through this partnership with the NBA in the many years to come”.

“Expanding our partnership with Alaska to introduce the first-ever Jr. WNBA program in the Philippines is a great step in bringing the game to more of our fans,” said Scott Levy, Senior Vice President and Managing Director, NBA Asia. “Both the NBA and Alaska share a commitment to the promotion of healthy and active lifestyles among Filipino youth through sport, and we look forward to continued collaboration between our two companies to grow the game of basketball.”

The sixth season of Jr. NBA presented by Alaska, which will conclude this weekend, saw record participation numbers with 1,000 kids at the school clinic in Davao and a total 1,374 kids trying out for the Regional Selection Camps. The National Training Camp will be held in Manila this weekend with the top 10 players being named to the Jr. NBA All-Star team and the Jr. NBA Coach of the Year being named. 

Over the last three years, in partnership with Alaska, the Jr. NBA program has grown to reach more than 500 schools and 60,000 students, parents, and coaches across the country. Each year a new city benefits from the free grassroots basketball program that involves not just young players but also their parents and coaches. 

More information is available on the Jr. NBA event website at www.jrnba.com.ph. Fans can also follow the Jr. NBA on Facebook at www.facebook.com/jrnbaphilippines.

For all things NBA, visit www.nba.com or follow the league on its official Twitter feed at www.twitter.com/NBA_Philippines.