Under Armour’s CURRY 4 is all about MORE

Under Armour’s newest basketball shoe from the Stephen Curry line, the Curry 4 has now arrived in the Philippines! With only 200 pairs available in this initial release, the Curry 4 model is now available in the Philippines through the Under Armour Brand Houses and various multi-brand stores.

To know more about Curry 4, read on the official press release below.

More Comfort, More Control, More Traction

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The Curry 4 is all about more – Stephen’s insatiable desire to win more, to play more and to achieve more. The shoe was designed from the ground up with one thing in mind – to help Stephen get more, from the first ideation conversations to sketches, to design iterations and beyond.

The Curry 4 offers more control, via continuity; a seamless feel between the foot and the shoe, and that is evident when putting on the footwear. Immediately, the shoe conforms to your foot, with no break in period, offering more comfort than ever before.

Traction is critical to Stephen’s game; the ability to grip the hardwood with no slippage and ensure the quickest, cleanest cuts to offer that extra sliver of space gives Stephen all he needs to unleash the fastest, deadliest release in the league. Concentric circles, inspired by gravitational waves, achieve more traction, beyond any prior Curry footwear iteration.

Additional tech details driving the Curry 4:

  • Knit internal sleeve creates a structural fit around the collar & forefoot for an amplified performance feel
  • Microfiber synthetic quarter panel is bonded to the knit material giving the ideal balance of support with reduced weight
  • Dynamic seam taping merges the knit sleeve & synthetic quarter panel without adding any stitching
  • Speed plate for underfoot structure & performance containment built to handle explosive movements
  • Cross-centric traction pattern is designed to optimize on forefoot-to-heel traction & provide amazing grip on any court
  • Proprietary foam compound for responsiveness underfoot

Stephen has helped redefine what success looks like in professional basketball – being quick and light is the name of the game, and Under Armour has applied that approach to the design and functionality of the Curry 4.

 

Two Cebuano Cagers in Stephen Curry Asia Tour

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University of Cebu’s John Bryl Cuyos and Virlou Orquez earned a trip to Seoul for the Stephen Curry Asia Tour after winning the Under Armour 3×3 Under-18 Philippines title recently. Cuyos and Orquez got the chance to see the top Under Armour ambassador in person in Seoul last month for the final stop of his Asia tour. The two were members of the victorious UC squad that captured the Under Armour 3×3 Southeast Asia Cebu crown and the Under Armour 3×3 Southeast Asia Philippines title in Manila.The two cagers travelled and met Curry at the Jungchang Gymnasium in Seoul. The trip, the expenses of which were all paid by Under Armour Southeast Asia, gave them a chance to interact and play with the NBA champion.

The UC squad overcame tough odds against teams from various parts of the Philippines to capture the two titles that will not be possible without the support of coach Joever Samonte and Atty. Estenso. Cuyos and Orquez also showed they have what it takes to be among the best players in the country.

The 17-year-old Cuyos has an impressive resume that includes being a two-time Cesafi All-Star, a two-time Cesafi runner-up, and a two-time runner-up in the Cebu City Olympics. He is also a Mandaue City Olympics Cebu Inter-High School, Cordua 1st Mayors’ Cup, and WJC 1st Cup champion.

Orquez, 18, was a former member of the Holy Trinity High School in Alberta, Canada where he was an Edmonton Journal All-Star. In the Philippines, he helped UC win the Mandaue City Olympics Cebu Inter-High School champion.UC defeated University of Visayas, 15-14, in the heartstopping final in the Cebu tournament before flying in to Manila to also make a big impression as the Webmasters beat Bounty A also in pulsating fashion, 21-20, in the final.Curry’s visit in Asia comes with the launch of Curry3Zero, the latest Under Armour shoeline for the NBA superstar.

In the Philippines, the Curry3Zero was also launched with the who’s who of sports and entertainment industry that included Alaska Aces point guard Chris Banchero, Barangay Ginebra forward Jervy Cruz, San Beda standout Robert Bolick, actor JC De Verea, Letran star Rey Nambatac, Ms. Earth 2015 Angelica Gabrena Ong, coach Christian Luanzon, and UA’s newest ambassador Kali Huff.

As part of the festivities, Under Armour also treated the media with a unique basketball experience of playing 3×3 basketball, and competing in a three-point shootout.

For more exciting events and promotions, follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at www.facebook.com/underarmoursea.

NEW SEASON, NEW AMBITIONS, NEW FOOTWEAR ARSENAL: UNDER ARMOUR AND STEPHEN CURRY LAUNCHES CURRY 3

The newest addition to the reigning MVP’s signature collection is powered by breakthrough technology and infused with game-changing design. If you are a fan of the Under Armour Curry series, check this out!

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PRESS RELEASE:

Stephen Curry returns to the court this season with a renewed drive, hunger and focus on the future. Fuelled by Stephen’s unwavering will to always take his game to the next level, Under Armour will drive the game of basketball forward with the latest addition to Stephen’s signature footwear collection, the Curry 3.

Constructed with proprietary technologies and designed to drive the league’s back-to-back MVP to new heights, the Curry 3 is the optimal combination of lightweight support, balance, speed and durability. Powered by Under Armour’s newest breakthrough in fabric technology, Threadborne™, Under Armour and Stephen have created a new shoe that breaks the mould of what to expect from basketball footwear, with innovative technology and design.

Tech Specifications:

• Threadborne™ is a new technology created by Under Armour’s innovators after examining a parachute, specifically paracord – a strong piece of material that is at the equipment’s core. Within the weave construction of paracord, Under Armour discovered ultra-durable yarns and rebuilt them into a fabric engineered to withstand the rigors of an 82 game season and support the two-time MVP as he transcends the limits of the game. The Curry 3 Threadborne fabric is comprised of braided thread that wraps around a larger, corded panel, delivering unparalleled lightweight directional strength and infinite support.
• Meta-Wing lines the heel of the Curry 3 to expressly support the subtalor joint – the joint that connects the ankle and heel bones, and is crucial in terrain balance, pivoting and shock absorption. The shoes create a snug fit that is unrivalled in stabilizing the foot, ensuring the most complete and efficient way to cut and move laterally on the basketball court.
• Anafoam is constructed on the medial to deliver body-mapped fit, lightweight structure and support.
• Charged Cushioning™ is a unique foam technology, which absorbs impact and converts it into a responsive burst, making each stride or change of direction explosive.
• Herringbone Traction: The return of Herringbone traction on the sole of the Curry 3 amplifies stability, grip and support on the court.

“Being able to work directly with my team at Under Armour on the Curry 3 has been an incredible experience,” said Curry. “Our team’s knowledge and expertise on the science of building a shoe is unparalleled, and pairing with what works for my body and my game, I know that we have created something really special. Working in collaboration with my UA team from start to finish on inspiration, design and fit will without question drive us to success.”

“Stephen is an exceptional basketball player whose talent is only exceeded by his will to be better every day, on-and-off the court,” said Dave Dombrow, Chief Design Officer. “Our team is inspired by Stephen’s passion for the game and his ingenuity has driven our partnership to create the world’s most technically innovative shoe in the Curry 3, and to keep driving performance footwear forward in-step with the back-to-back MVP.”

The Curry 3 mid style retails for PHP8,995.00 and is now available in all Under Armour Brand Houses, selected retail partners, and on http://www.underarmour.com.ph with the “Dub Nation Heritage” and the “SC Camo” colourways.

Curry 3 was launched at the PBA Draft Combine last October 27, at the Hoops Center Shaw Blvd. and was awarded to the MVP of this season.

For more information, follow @UABasketball and @underarmourph on Twitter, Instagram and Facebook.

Young Filipino baller Gian Mamuyac bags a spot in the 2017 Stephen Curry Camp

Great news! 17 year old basketball aficionado Gian Mamuyac, who is a former Blue Eaglet and plays with Philippines U-18 National Team, got a spot for next year’s SC Camp – Stephen Curry’s famous annual basketball camp.
 
Mamuyac just recently just completed the 2016 Under Armour Asia Camp held September 6 in Taiwan where he was seen to have blocked a three-point attempt by back-to-back MVP Steph Curry and was subsequently awarded as the camp’s MVP.
 
To know more about the young baller’s experience and conquests from the said camp, read on the PR below.
 
PRESS RELEASE:

BREAKING NEWS, MAMUYAC FILIPINO YOUNG BALLER BLOCK STEPH CURRY
The Unanimous Back-to-Back MVP was blocked by young basketball aficionado

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Manila, Philippines (Sept. 7, 2016) – Mamuyac bagged first spot among the 10 young athletes from all over Asia at SC’s Under Armour Asia Camp in Taiwan yesterday.

Gian Mamuyac, a player for the Philippines’ U-18 National Team, stayed close in front of Curry and blocked the Back-to-Back MVP’s three-point attempt. Highlighting the camp, the young pinoy was awarded the MVP of the Under Armour Asia Camp in Taiwan yesterday, September 6.

The Philippines never missed out this tour as basketball is the country’s top sport and being able to play on court with Stephen Curry is one of the Filipino youth’s most awaited basketball experience.

Gian represented the country together with Juan Gomez De Liano of UP Maroons team.

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The Back-to-Back MVP embarked on his second annual summer tour with Under Armour which began September 2. Unique experiences rolled out across four cities in five days for fans to feel the fervor and excitement for basketball that only Stephen and Under Armour can provide.

Some of Asia’s best young basketball players and fans experienced Stephen’s relentless dedication to the game of basketball up close and personal during tour stops in Shenyang, Guangzhou, Hong Kong and Taipei.

“I’m thrilled to get the chance to visit some of the best basketball fans in the world this summer,” said Curry. “Being able to share my passion for the game with this next generation of players in Asia—while immersing myself in their incredible culture and witnessing first-hand the infatuation for the game—is humbling, and personally it’s a tremendous re-energizer for the upcoming season. I can’t wait to meet some of the phenomenal fans and players who are committed to driving the game forward on a global scale.”

Check out the tour experience @UnderArmour and @UnderArmourPH.

Under Armour Brand Ambassador Stephen Curry Completes Asian Tour

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Stephen Curry, Under Armour brand ambassador and the unanimous back-to-back MVP completed an Asian Tour which had him make tour stops in Shenyang, Guangzhou, Hong Kong and Taipei.

It is the popular NBA player’s second annual summer tour with Under Armour which began September 2. The reigning league MVP once again shared his commitment to helping players everywhere realize their potential both on and off the court, with a series of select clinics, events and activations. Unique experiences rolled out across four cities in five days where fans to felt the fervor and excitement for basketball that only Stephen and Under Armour can provide.

Some of Asia’s best young basketball players and fans experienced Stephen’s relentless dedication to the game of basketball up close and personal during tour stops in Shenyang, Guangzhou, Hong Kong and Taipei.

“I’m thrilled to get the chance to visit some of the best basketball fans in the world this summer. Being able to share my passion for the game with this next generation of players in Asia—while immersing myself in their incredible culture and witnessing first-hand the infatuation for the game—is humbling, and personally it’s a tremendous re-energizer for the upcoming season. I can’t wait to meet some of the phenomenal fans and players who are committed to driving the game forward on a global scale.” shared Curry before he started with his tour

The 2016 “Stephen Curry Asia Tour” connected Stephen with the people and culture of these diverse countries through up close and personal interactions, via experiential activations, cultural happenings and more, in an effort to showcase Stephen’s love of the game and unending drive to get better, all while sharing and spreading that commitment and passion for basketball with fans and players alike.

The Philippines did not miss out on this tour as basketball is the country’s top sport and being able to play on court with the Back-to-Back MVP Stephen Curry is one of the Filipino youth’s most awaited basketball experience. As the Philippines’ representative, Under Armour PH in partnership with Slam sent out 2 young basketball aficionados, Juan Gomez De Liano and Gian Mamuyac.

Gomez De Liano, a 6 feet point guard of the University of the Philippines Integrated School was also able to play with Steph Curry during the MVP’s #UAROADSHOWMANILA visit last year.

Check out details of the tour experience @UnderArmour and @UnderArmourPH.