Series of Under Armour Circuit Challenges Held!

Under Armour, in preparation and as a fitting preview to the upcoming UA Test of Will National Heats, held two consecutive Circuit Challenge events recently. The first one was held at the Robinson’s Magnolia and the second one at the Greenbelt in Ayala Center.

Special hosts and guests for these events were UA Ambassadors and coaches Kat Garcia and AJ Matthews who is most popularly known as a Bellator MMA athlete and coach. UA Ambassador Elle Adda also graced the Greenbelt event and even did the challenge with AJ Mattews.

Check out the video and photos below plus the official presser for more details.

Meanwhile, see you all at the UA Test of Will National Heats on March 25-16 at the Glorietta Activity Center. Registration is still on-going for those who want to join!

PRESS RELEASE:

PART TWO OF UA CIRCUIT CHALLENGE HELD LAST MARCH 4
PARTICIPANTS GET SET FOR UA TEST OF WILL SET TO TAKE PLACE ON MARCH 25 & 26

The UA Circuit Challenge was held last weekend at Greenbelt 3, and was part of a two-part event which served as a preliminary event to help prepare the participants of the regional fitness challenge UA ‘Test of Will’.

Under Armour athlete Elle Adda hosted the event, along with Bellator fighter AJ Matthews and Celebrity trainer Mama Kat. Elle is a French-Filipino tri-athlete, fitness expert , model and an international performing artist. Hosts all wore the latest Threadborne line of Under Armour.

One of the highlights of the event was the on-the-spot challenge that the crowd requested between fighter AJ Matthews and Elle Ada. In said challenge, Matthews and Ada also competed over a round of ball slams, squat, ball rock and roll-ups, press and burpees. Matthews won with a 1-second margin over Ada. Fighter AJ Matthews also showed some self-defense techniques.

Winners of the UA Circuit Challenge event for this leg were Edwin Lobelia (1:47),Ted Waikin (1:56), Jayson Ang (1:57), Jona Constantino (1:53), Marianne Roulade (1:54) and Ericka Mesia (2:00).

The UA Circuit Challenge sets the stage for the much awaited UA ‘Test of Will’ set to take place on March 25 & 26 at the Glorietta Activity Center in Makati City. It is on its second year and will be held in 6 countries, Singapore, Malaysia, Thailand, Indonesia, Brunei and the Philippines.

Participants in ‘Test of Will’, will compete in a four-minute circuit consisting of Burpees, One Arm Thruster, TRX Rows and Sandbag Throw. Each competitor will be scored based on the maximum number of repetitions they can achieve within 60 seconds. The highest scoring man and woman of the national heats from each respective country will win an all-expense paid trip to compete in the regional finals, happening in Kuala Lumpur on 6 May 2017.

This year’s overall champion of the regional finals will walk away with S$2,500 cash prize, or around Php 88,000.00.

For more information on how to register for ‘Test of Will’, please visit: http://www.testofwill.com.

PHOTOS:

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All Set – Under Armour’s 2nd Annual TEST OF WILL Event

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Are you ready for the test? Test of Will 2017, this year’s edition of the annual Asia-wide fitness challenge from Under Armour is all set! The Philippine edition, in fact, is already scheduled to be held on March 25-26 at the Glorietta Mall in Makati City.

This challenge,  which is said to celebrate human performance, functional fitness and training lifestyle, is open for free to those who are interested to join, provided that he or she is a 21 years old or older resident of the country where the Test of Will competition is being held.

This year’s edition comes from the heels of the highly-successful inaugural Test of Will event last year which saw participants push the outer limits of strength, endurance and determination as they tested themselves against their peers and the best athletes in Asia. This year’s challenge will bring to the fore new features such as the holding of various boot camps and “Armour@” fitness series.

For the Philippine challenge/heat, participants will be competing in a 4-minute challenge composed of 4 exercises of 60 seconds each. Points will then be scored for the number of repetitions completed within the time allotment.

At the end of the challenge, the top 3 highest scoring men and top 3 highest scoring women will be awarded the chance to represent the Philippines in the Test of Will FINALS which will be held in Kuala Lumpur, Malaysia. This final competition will see contenders from Indonesia, Malaysia, Philippines, Thailand, Brunei and Singapore vie for the honor of being the 2017 champions of the Under Armour Test of Will challenge.

Do you feel you can be Philippines deserving representative? Read more about the Test of Will on the below official presser. 

Cheers!

PRESS RELEASE:

Under Armour searches for new batch of Pinoy representatives for second-annual ‘Test of Will’

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MANILA, PHILIPPINES – Under Armour , the leading developer, marketer, and distributor of branded performance apparel, footwear, equipment, and connected fitness platforms, will hold its second installment of the Southeast Asia-wide fitness challenge dubbed “Test of Will” this summer.

The inaugural Test of Will had a successful and promising turnout last year, with two Filipino athletes Zoe Pond-McPherson and Noelle Wenceslao emerging victorious in the exciting and heart-pumping competition.

In search of a new batch to don the Philippine colors on the thrilling Test of Will stage, Under Armour will hold a national heat at the Glorietta Activity Center in Makati City on the 25th and 26th of March 2017.

Pushing the outer limits of strength and endurance, will-driven Pinoys ( 21yrs old and above ) will have to compete in a four-minute intense course that requires them to complete 60 seconds of four exercises such as burpees, one-arm thrusters, TRX row and sandbag throw.

Top male and female will get the opportunity to represent the Philippines in the Test of Will final round, which is set to take place in Kuala Lumpur, Malaysia this coming 6th of May.

Aside from the Philippines, countries like Singapore, Malaysia, Thailand, Brunei and Indonesia will also be hosting their own qualifiers.

A total of 12 competitors from the six aforementioned nations will go head-to-head inside the highly-touted structure, which contains different fitness zones with calisthenic exercises.

A cash prize of $2,500 and Under Armour gears await the overall winner of the second-annual Test of Will.

Registration for Test of Will 2017 is now open. Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for updates as well as Facebook at http://www.facebook.com/underarmoursea.

Watch out also for the Armour@ the fort starting Feb 11 , Armour @ Greenbelt on March 4 and Armour @ Magnolia on Feb 25 for the pre-activations events we have in preparation of the said Regional challenge, Test of Will.

Under Armour kicks-off a packed and exciting 2017!

At the rate things are going, it seems like Under Armour has a full calendar line-up of activities this 2017! Testament to this is the “Armour @ The Fort” activity that was just held towards the end of January 2017.

Read on below to get updated on what has happened and expect for more events that will surely excite the fitness enthusiast in all of us! Cheers!

PRESS RELEASE:

Under Armour kicks off promising 2017 with ‘Armour @ The Fort’

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MANILA, PHILIPPINES – Under Armour, the most innovative sports and fitness clothing line in the world today, successfully held “Armour @ The Fort” on Saturday, January 28 at the Bonifacio High Street Amphitheater in Taguig City.

Armour @ The Fort had a two-part program that was filled with exciting activities for Under Amour fans and fitness enthusiasts alike.

On the first agenda of Armour Day, the affair kicked off with a morning run, which was conducted by the country’s renowned running coaches Titus Salazar and Dan Brown. It was followed by Unilab’s fitness and nutrition symposium. The company then made an official announcement of its joint venture with Under Armour to launch Run Limited Exceed 2017 later this year.

Catering to active lifestyle aficionados, the afternoon schedule had a full swing of activities that was attended by the who’s who of the sporting community like ultra marathoner Ferdie Capiling and the UP women’s football team.

An afternoon circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

To cap off the event, Under Armour unveiled some of its plans for 2017, including the launching of the “Armour @” series. The fitness apparel likewise formalized its partnership with Kerry Sports Manila as the state-of-the-art facility opens its door for the Test of Will 2017 participants.

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for more updates and announcements as well as Facebook at http://www.facebook.com/underarmoursea.

Under Armour Ambassadors & Fil-Am MMA fighters Brandon Vera and Mark Striegl Triumph in “Age of Domination” event

PRESS RELEASE:

Under Armour lauds Fil-Am fighters Vera, Striegl for wins in ONE Championship

MANILA, Philippines – Under Armour Philippines supported ONE Championship’s year-end fight card as two beloved mixed martial arts athletes competed at the highly-anticipated “Age of Domination” event on Friday, December 2.

To the delight of Under Armour fans, Brandon Vera and Mark Striegl came out of the 20,000-seater SM Mall of Asia Arena in Pasay City with their hands raised in triumph as both Filipino-American fighters scored impressive victories in their respective bouts.

Vera successfully defended his ONE Heavyweight World Championship, making easy work of previously unbeaten Japanese challenger Hideki Sekine to win by technical knockout just minutes into the first round.

From the opening bell, Vera began to land a series of solid blows on Sekine, who surprisingly took Vera’s best shots quite well.

Moments later, a thudding body kick connected for Vera, sending Sekine crashing to the canvas clutching his midsection. Vera then put on the finishing touches with punishing strikes from the top to get the win.

On the other hand, Striegl persevered through three grueling rounds against Bulgaria’s Sotir Kichukov to win by unanimous decision in a catchweight contest.

Striegl began the match aggressively, using superior speed and angles to stifle Kichukov who appeared unable to time Striegl’s erratic rhythm. Striegl took Kichukov down to the ground at will, controlling his opponent with a smothering top game.

In the end, all three judges saw the bout the same way with Striegl emerging as the victor.

Vera was the honorary guest in the opening of the Bonifacio High Street brand house in the same year, while Striegl has been an Under Armour gear user since he started his professional mixed martial arts career and was enlisted as a brand ambassador since 2015

The most innovative sports apparel in the world today is the official brand partner of ONE: AGE OF DOMINATION.

Do make sure to share all the action on social media by using the hashtag #ONEFIGHTNIGHT. Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook athttp://www.facebook.com/underarmoursea.

Triple Fit Now Officially Open in Singapore’s Millenia Walk

Triple, the sole distributor of Under Armour in South East Asia has launched the TripleFit, Singapore’s Ultimate Performance and Retail Hub. It is a combination of a Fitness Hub and a Retail Zone offering members an all-in-one experience through the latest in athleisure wear, fitness trackers, and a broad range of fitness programs all under one roof.

Read on the below press release to learn more!

PRESS RELEASE:

The Wait is Over, TripleFit Officially Launches in Millenia Walk!
Singapore’s Ultimate Fitness Performance + Retail Hub Set to Revolutionize Fitness Training Through Unique Concept

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Leading sports retailer, Triple officially opens its doors to fitness enthusiasts in Singapore with the launch of ‘TripleFit,’ Singapore’s Ultimate Fitness Performance and Retail Hub, at Millenia Walk.

Spanning over 23,500 square feet including an outdoor terrace, TripleFit aims to create a community of like-minded sports enthusiasts in Singapore. It will combine both a Fitness Hub and a Retail Zone offering members an all-in-one experience through the latest in athleisure wear, fitness trackers, and a broad range of fitness programmes all under one roof.

Designed to reflect a ‘rugged and sleek’ environment, TripleFit will feature a uniquely designed retail zone which curates and carries the latest in activewear from European and Japanese premium niche sports brands. These brands will consist the likes of running and biking brands ‘Odlo’ (Switzerland) and ‘Newline’ (Denmark), high-performance compression wear ‘C3fit’ from Japan, British fitness wear brand ‘Every Second Counts,’ Swiss running shoe label ‘On Running,’ and American sportswear label Under Armour.

The fitness hub, which operates from the early mornings to the late evenings, offers class- based programmes such as High-Intensity Interval Training (HIIT), Functional Training, Strength and Conditioning classes such as ‘Apocalypse,’ ‘Lift’ and ‘Tabata’, Endurance based classes ‘EuduroFit’ and ‘Athlean,’ Pound, Yoga and much more. Aside from regular group classes, TripleFit will also offer Personal Training and Specialized Training Programmes.

The ‘Fitness Personal Shopper Programme’ at TripleFit offers members a detail education on the benefits of the different technologies within each apparel offered here at TripleFit before purchase. From choosing the right compression gear to selecting the perfect shoe to match your training and running style, the ‘Fitness Personal Shopper Programme’ will ensure a personal and unique shopping experience for all.

Aside from the Retail Zone and the Fitness Hub, the 23,500 square feet area will also consist of a consumer electronics zone offering products from JBL, Fitbit, and Polar. Members can also refresh themselves post-training with cold-pressed juices, customized protein shakes, and wholesome bites brought to you by HIC Juice.

“With the promise to ‘Engage,’ ‘Empower,’ and ‘Enhance’ its members, the launch of TripleFit will provide Singaporeans the ultimate fitness and retail platform to excel in their athletic aspirations. We offer fitness aficionados the ultimate platform to push themselves beyond their limitations. To achieve that, we have brought together under one roof some of the best fitness programmes, state-of-the-art fitness trackers, and the latest athleisure activewear from the USA, Europe, and Japan.” said Michael Binger, Chief Executive Officer of TripleFit.

Head of Gym and a multiple-time CrossFit winner, Henrik Olofsson said: “Here at TripleFit we have three core training principles; Screen, Protect, and Coach. These principles ensure that our coaches set foundations for how we make decisions in programming and how we individualise our training. Active coaching techniques tie physiology and psychology together and allow our members access to everything they need to reach their fitness and health goals.”

TripleFit will also be in the fitness industry leader by being the first in South-East Asia to incorporate state-of-the-art wearable fitness trackers by POLAR together with the POLAR Flow Club Solutions application within its fitness group classes. This unique style of evidence- based training allows members to experience training at different heart rate intensities. It also allows the coaches to see who’s keeping up with the class, steer the group in the right direction, and provides added safety precaution for coaches and ensure that they are consistently training in a safe and healthy heart-rate zone and yet maximizing their efforts.

“Polar, the pioneer of wearable sports and fitness technology, prides itself in helping users train smarter to achieve their training goals. With the introduction of Polar Club, a unique cloud-based training system that allows TripleFit coaches to provide real-time guidance during classes as well as manage, track and analyse the quality and quantity of group exercise classes, members get to enjoy a premium training experience and be better motivated with evidence-based results.

Moreover, Polar takes your workout sessions further with its Polar Flow online platform and app. When syncing Polar devices like the M600, A360, and M200 with Polar Flow, users will not only be able to view details of their workout, but also receive guidance and suggestions for improvement and keep track of their long-term progress.” said Edwin Ong, Polar Singapore General Manager. 

“Blending our heart rate and activity tracking tools with TripleFit’s cutting-edge performance classes will not only help people get active and achieve their fitness goals but also ensure that their fitness experience is personalized and easy to understand, bringing them closer to reaching their goals,” added Edwin.

“TripleFit’s collaboration with Polar is truly one-of-a-kind, and you can see it in action during our EnduroFit classes. Monitoring heart-rates is considered the best way of measuring intensity in cardio training with endurance based components such as HIIT or Bootcamp style training. This provides our coaches and members with science-backed data on how they are performing during the class,” added Henrik.

Located at Millenia Walk (9 Raffles Boulevard, #02-62, (S)039596), TripleFit’s fitness hub open from 6:45 am to 10 pm on weekdays, and 8 am to 8 pm on weekends and public holidays. The retail zone, on the other hand, will operate from 11 am to 10 pm daily including public holidays.

Under Armour spearheads UA Women: Empowering Other Women campaign in support of breast cancer awareness

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MANILA, Philippines – In an effort to raise awareness and reduce the stigma of breast cancer through proper education and healthy lifestyle, Under Armour held an event last October 29 at Edsa Shangri-La Health Club in Mandaluyong City to spearhead the UA Women: Empowering Other Women campaign.

The event highlighted an intense circuit training as well as a health fitness symposium, conducted by Under Armour-affiliate trainer Kat Geronimo.

Geronimo, who is fondly referred to as “Mama Kat,” is a renowned celebrity fitness mentor in the country as she coaches notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

As a special treat, Mendiola was in attendance to participate in Geronimo’s session and extend her utmost support to Under Armour’s UA Women: Empowering Other Women campaign.

Mendiola has been tapped to be on the cover of numerous magazines and was recently hailed as the “Sexiest Woman in the Philippines” for 2016 by FHM.

The 23-year-old actress is also known for having an active lifestyle, engaging in different exciting workouts from mixed martial arts to callisthenic exercises.

Aside from the activities, the event likewise featured the sports apparel’s highly-regarded Armour Crossback Bra, which is tailor-made for females with a dynamic everyday routine.

The Armour Crossback Bra has the super-smooth, double-layer HeatGear® fabric that delivers superior next-to-skin feel as well as the Signature Moisture Transport System that wicks sweat to keep the user dry and light.

With women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #FindStrengthInSupport and #UnderArmourPH

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at http://www.facebook.com/underarmoursea.

NEW SEASON, NEW AMBITIONS, NEW FOOTWEAR ARSENAL: UNDER ARMOUR AND STEPHEN CURRY LAUNCHES CURRY 3

The newest addition to the reigning MVP’s signature collection is powered by breakthrough technology and infused with game-changing design. If you are a fan of the Under Armour Curry series, check this out!

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PRESS RELEASE:

Stephen Curry returns to the court this season with a renewed drive, hunger and focus on the future. Fuelled by Stephen’s unwavering will to always take his game to the next level, Under Armour will drive the game of basketball forward with the latest addition to Stephen’s signature footwear collection, the Curry 3.

Constructed with proprietary technologies and designed to drive the league’s back-to-back MVP to new heights, the Curry 3 is the optimal combination of lightweight support, balance, speed and durability. Powered by Under Armour’s newest breakthrough in fabric technology, Threadborne™, Under Armour and Stephen have created a new shoe that breaks the mould of what to expect from basketball footwear, with innovative technology and design.

Tech Specifications:

• Threadborne™ is a new technology created by Under Armour’s innovators after examining a parachute, specifically paracord – a strong piece of material that is at the equipment’s core. Within the weave construction of paracord, Under Armour discovered ultra-durable yarns and rebuilt them into a fabric engineered to withstand the rigors of an 82 game season and support the two-time MVP as he transcends the limits of the game. The Curry 3 Threadborne fabric is comprised of braided thread that wraps around a larger, corded panel, delivering unparalleled lightweight directional strength and infinite support.
• Meta-Wing lines the heel of the Curry 3 to expressly support the subtalor joint – the joint that connects the ankle and heel bones, and is crucial in terrain balance, pivoting and shock absorption. The shoes create a snug fit that is unrivalled in stabilizing the foot, ensuring the most complete and efficient way to cut and move laterally on the basketball court.
• Anafoam is constructed on the medial to deliver body-mapped fit, lightweight structure and support.
• Charged Cushioning™ is a unique foam technology, which absorbs impact and converts it into a responsive burst, making each stride or change of direction explosive.
• Herringbone Traction: The return of Herringbone traction on the sole of the Curry 3 amplifies stability, grip and support on the court.

“Being able to work directly with my team at Under Armour on the Curry 3 has been an incredible experience,” said Curry. “Our team’s knowledge and expertise on the science of building a shoe is unparalleled, and pairing with what works for my body and my game, I know that we have created something really special. Working in collaboration with my UA team from start to finish on inspiration, design and fit will without question drive us to success.”

“Stephen is an exceptional basketball player whose talent is only exceeded by his will to be better every day, on-and-off the court,” said Dave Dombrow, Chief Design Officer. “Our team is inspired by Stephen’s passion for the game and his ingenuity has driven our partnership to create the world’s most technically innovative shoe in the Curry 3, and to keep driving performance footwear forward in-step with the back-to-back MVP.”

The Curry 3 mid style retails for PHP8,995.00 and is now available in all Under Armour Brand Houses, selected retail partners, and on http://www.underarmour.com.ph with the “Dub Nation Heritage” and the “SC Camo” colourways.

Curry 3 was launched at the PBA Draft Combine last October 27, at the Hoops Center Shaw Blvd. and was awarded to the MVP of this season.

For more information, follow @UABasketball and @underarmourph on Twitter, Instagram and Facebook.