One month to go until “The Mercenary” AJ Matthews’ return to the Bellator 181 cage!

It’s a little over one month before Fil-American AJ ‘The Mercenary’ Matthews is set for action as part of Bellator 181 fight line-up this July. 

One of the up-and-coming international fighters, Matthews has been preparing hard for his next fight which is set to happen on the 14th of July at the WinStar World Casino in Thackerville, Oklahoma. He has been seen devoting most of his waking hours into training and building relationships with his fellow Filipino Fighters both local and international.

The role of Matthews as professional striking coach of ONE Championship heavyweight champion Brandon Vera and several other UFC champions have also helped him in his preparation for his fight.

Matthews fight records include impressive victories such as a first-round technical knockout over Kyle Bolt at Bellator 131 in 2014, and a knockout win over Charlie Rader at Bellator 70 in 2012.

The 29-year-old has also been a pride of his fellow Filipino fighters as he has recently based himself now in Philippines with his team MMA Alliance. Matthews, whose mother traces her roots in Tacloban, has been embraced by his Filipino fans with open arms with his humility and charm.

Matthews recently appeared in the Test of Will Challenge and the National Test of Will Finals in the Philippines. During the event that was participated in by several athletes and celebrities, Matthews and ONE Championship fighter Mark Striegl competed against each other to test their abilities.

Aj Matthews fight will be against Andre Fialho under the welterweight division. 

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Under Armour kicks-off a packed and exciting 2017!

At the rate things are going, it seems like Under Armour has a full calendar line-up of activities this 2017! Testament to this is the “Armour @ The Fort” activity that was just held towards the end of January 2017.

Read on below to get updated on what has happened and expect for more events that will surely excite the fitness enthusiast in all of us! Cheers!

PRESS RELEASE:

Under Armour kicks off promising 2017 with ‘Armour @ The Fort’

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MANILA, PHILIPPINES – Under Armour, the most innovative sports and fitness clothing line in the world today, successfully held “Armour @ The Fort” on Saturday, January 28 at the Bonifacio High Street Amphitheater in Taguig City.

Armour @ The Fort had a two-part program that was filled with exciting activities for Under Amour fans and fitness enthusiasts alike.

On the first agenda of Armour Day, the affair kicked off with a morning run, which was conducted by the country’s renowned running coaches Titus Salazar and Dan Brown. It was followed by Unilab’s fitness and nutrition symposium. The company then made an official announcement of its joint venture with Under Armour to launch Run Limited Exceed 2017 later this year.

Catering to active lifestyle aficionados, the afternoon schedule had a full swing of activities that was attended by the who’s who of the sporting community like ultra marathoner Ferdie Capiling and the UP women’s football team.

An afternoon circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

To cap off the event, Under Armour unveiled some of its plans for 2017, including the launching of the “Armour @” series. The fitness apparel likewise formalized its partnership with Kerry Sports Manila as the state-of-the-art facility opens its door for the Test of Will 2017 participants.

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for more updates and announcements as well as Facebook at http://www.facebook.com/underarmoursea.

Under Armour Innovation went to the RIO Olympics on the feet of US Olympian Swimmer Michael Phelps

Who says swimmers doesn’t need shoes? Not US swimmer and Olympian Michael Phelps! The former competitive swimmer and the most decorated Olympian of all time with 28 medals, went to the recently-concluded Rio Olympics with enough motivation – two new footwear innovation from Under Armour called the UA Architech and UA Speedform Slingshot!

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Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts.

In addition to the state-of-the-art technology and custom color design, Michael’s footwear featured a personal touch to provide an additional source of motivation as he headed into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way.

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The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer.

A new color of the UA Architech is now available as a limited edition offering to consumers on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.

Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com.

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Here is a video about how the UA Architech came to life:

Coming Soon in the PH: Under Armour’s Curry MVP Back 2 Back Pack

PRESS RELEASE:

Under Armour celebrates Stephen Curry’s second consecutive Kia NBA MVP Award with limited edition back-to-back shoe pack
Shoot like Curry in the new Curry MVP Back 2 Back Pack

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Under Armour Curry MVP Back 2 Back Pack, containing the Curry One MVP and a new Curry Two MVP colourway

Manila, August 2016 – U.S. high performance sports apparel label Under Armour celebrates U.S. National Basketball Association (NBA) superstar Stephen Curry’s outstanding season performance and second consecutive Kia NBA MVP Award with the Curry MVP Back 2 Back Pack, containing a re-release of the Curry One MVP and a new Curry Two MVP colourway.

Curry’s impression on the sport of basketball is a lesson in the power of perseverance, through sheer will and hard work. In the 2014-2015 season, Curry impressed all by being the first player ever to hit 300 three-pointers in a season. He claimed the 2014-15 Kia NBA MVP Award for his performance and earned his first Larry O’Brien World Championship trophy. Following that, in the 2015-2016 season, he helped to lead the Golden State Warriors to the single-season record for wins, shattered his own three-point record of 400 three-pointers in a season, led the league in scoring and joined the prestigious 50-40-90 shooting club.

For his outstanding achievements, Curry earned the 2015-16 Kia NBA Most Valuable Player Award. He is the 11th player (third point guard) in league history to earn the award in back-to-back seasons.

“Stephen Curry’s impact on the game of basketball is immeasurable,” said Kip Fulks, Chief Marketing Officer, Under Armour. “His game and will to dominate is unlike anything we’ve ever seen in the NBA, and his cultural reach off the court is equally transcendent. At Under Armour we are thrilled and humbled to be alongside Stephen on this journey, and look forward to his continued perseverance in making himself a better athlete every single day.”

Commemorating the signature footwear Curry wore in the back-to-back MVP seasons, the Under Armour Curry MVP Back 2 Back Pack has sleek gold colours and design elements, reinforced by Under Armour’s innovative technology. It echoes the relentless strength and tenacity demonstrated by Curry, whose ability to hit shots off the dribble, in traffic and from incredible distance took the world by storm.

The Under Armour Curry MVP Back 2 Back Pack will be available exclusively on www.underarmour.com.ph and Titan retail stores.

Filipina athletes emerge as top winners of the Under Armour Test of Will Finals

It seems like the athletic gods are on our side as Filipina athletes have been having a field day achieving goals and triumphs lately. On the heels of Mary Joy Tabal’s Rio Olympics-qualifying finish at the recently-concluded Ottawa Marathon, a pair of Filipinas also made it great in this weekend’s Under Armour Test of Will Finals in Singapore.

Know more about it through the official Press Release below.

Cheers!

Filipina athletes rule Under Armour’s Test of Will finals
Two Filipina athletes hoisted the Philippine flag aloft in Under Armour’s Test of Will finals

Zoe Pond-McPherson (right) and Noelle Wenceslao (left) topped the female category of the sporting brand’s Asia-wide competition

Zoe Pond-McPherson (right) and Noelle Wenceslao (left) topped the female category of the sporting brand’s Asia-wide competition

MANILA, PHILIPPINES – The “Three Stars and a Sun” insignia was fully represented in Under Armour’s Test of Will finals at the Gardens by the Bay in Singapore on May 28 as Filipina athletes Zoe Pond-McPherson and Noelle Wenceslao topped the competition’s female category.

With the entire archipelago resting on her shoulders, Pond-McPherson claimed the coveted gold medal in Under Armour’s inaugural Southeast Asia-wide fitness challenge that pitted eight male and eight female contenders from countries such as the Philippines, Singapore, Malaysia and Thailand.

Widely regarded for her moniker “The Fittest Woman in Philippine Crossfit,” Pond-McPherson shined among the eight female hopefuls.

On the other hand, Wenceslao had a silver-medal finish in the Test of Will competition.

Pond-McPherson and Wenceslao went through an eye of a needle inside the highly-touted structure known as “The Tower,” which contains different fitness zones with calisthenic exercises.

In the first phase, participants had to undergo 20-kilocalorie Assault AirBike and accomplish 20 jump squats and 20 ab roll-outs.

Difficulty and intensity took a notch higher in the competition’s second part as contestants were obliged to complete 20 burpees and 20 repetitions of 12.5-kilogram single-arm dumbbell thrusters.

A multi-rig course and pull-ups were prepared in the third session, while the last stage catered 64-kilogram kettle bell walk, 20-kilocalorie bike sprint, tire shift and 12-meter rope climb.

Pond-McPherson is no stranger to fitness challenges as she strutted her wares at the 2015 Crossfit Games Pacific Regional in Wollongong, Australia alongside the strongest female practitioners in the region.

Meanwhile, Wenceslao has 16 years of experience in the field of dragon boat paddling and an avid outdoor enthusiast.

In 2007, Wenceslao achieved a milestone as she became one of the first three Filipinas who reached the summit of Mount Everest.

Pond-McPherson and Wenceslao’s male counterparts were able to make it into the top five of the men’s division.

Merwin Torres occupied the third sport of Test of Will’s male category, while Derrick Maercado came in at fifth place.

All of the four Filipino representatives were mentored by fitness power couple Jim and Toni Saret.

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at www.facebook.com/underarmoursea.

More photos from the event:

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UNDER ARMOUR Store #2 Now Open at SM Megamall

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Around four months after it opened it’s Manila flagship store in Bonifacio High Street, US-Based performance footwear and apparel brand, through an exclusive partnership with Triple Pte, Ltd., opened store number 2 in SM Megamall in Mandaluyong.

Located at the Ground Floor of the mall’s “high foot traffic” Building A, the store’s opening in Megamall is “a natural step to the brand’s expansion in the Philippines.”, according to Under Armour (UA) New Markets Senior Director, Carlos Maza. “The response to our brand from atheletes in the Philippines has been tremendous and we look forward to increase our presence throughout the country” he further added.

The grand opening which was witnessed by brand executives, VIP, celebrity and media guests, was marked not by the familiar ribbon-cutting ceremony, but by a “chain-cutting ceremony” truly representing the brand’s high energy and signature gritty ethos.

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The celebrity guests during the launch was headed by Fil-Am Mixed Martial Arts fighter Brandon “The Truth” Vera and Under Armour Philippines Brand Ambassadors Robi Domingo, Gretchen Ho, Natasha Alquiros and Mia Cabalfin. A huge number of other celebrity guests were also in attendance mainly for the side event which was the “Celebritfy Fitness Challenge” held at the mall’s activity center.

As store guests take their first step to the store, by the entrance will be the UA decal or what they call as the brand’s “Universal Guarantee of Performance”. This embodies the brand’s promise that only the best innovative products will be available inside the store for sports-loving Filipinos.

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At the right side of the store is the Women’s section, wherein female shoppers will be first greeted with the UA Studio and UA Studio Lux lines. Products under these two lines are designed for athletic females.

Further inside the women’s section is the UA Power in Pink line. According to the UA website, the UA Power in Pink® celebrates the many women who use fitness and exercise to stay healthy, and serves as a platform to help raise awareness about breast health.

By buying any apparel from this line, you not only get your hands (or body!) into an innovative UA product but you get to help spread awareness regarding breast health and provide support for it too!

Other products within the women’s section features various signature UA technologies. It is too hard to resist not being able to buy at least one item before going out the store!

Meanwhile, situated at the left portion of the store is the Men’s section of the men’s line. Here you can see products catering to almost all types of sports – from basketball, running, ultimate frisbee, tactical to golf. Sporty men will really have a field day inside the UA Store!

At the middle, as if drawing the border betw the men’s and women’s section is a showcase of the Under Armour foot wear line. Of course, women’s foot wear on the left, men’s on the right. The huge post at the middle of the store which is what the guests will notice upon entrance, was put to good use also as it holds some of the latest in footwear collection. Take your pick, for sure you’ll never fail to love at least one!

The Celebrity Fitness Challenge was the sidelight of the launch event with a huge number of celebrities who have been known to be engage in sports as participants. The challenge was for the participants to perform various crossfit exercises while donned in UA gear from head to feet. The top 3 who gets to have the most number of repetitions per set gets to take home amazing prizes – both in cash and UA products! It was truly a challenge which tested the physical limits of the celebrities. Towards the end, I already am having the impression that it is already more mental than physical already! At the end, three male and female celebrities went home with awesome prizes courtesy of Under Armour! Can they say it was “one though day at the office? You bet it was but then again, I knew they enjoyed it and learned a lot from the experience. It was after all, their own taste of the #IWILL and #IWILLWHATIWANT philosophy of Under Armour.

The Celebrity Fitness Challenge was capped by a dance number by 2014 World Hiphop Champion the Philippines’ the A -Team and then a similar but less tough Crossfit Fitness Challenge was also opened to the public.

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Experience how Under Armour products “Make Atheletes Better”, visit ay of their two stores in the Philippines now:

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Address: 1F 12-13 Bonifacio High Street, Taguig City, 1634
Store Hours: Open Daily from 11am-10pm
Contact Number: +63 2 823 7289            

IMG_6400 SM MEGAMALL:
Address: Bldg A, UG Level Dona Julia Vargas Ave. Wack-Wack, Mandaluyong
Strore Hours: Open Daily from 10am -10pm

The PINK RUN 2014

Did you know that breast cancer is the number one killer in Filipino women today? Studies also show that the Philippines has the most number of deaths caused by breast cancer. And not to forget, breast cancer afflicts not only women but men too. When men does get it, it is often too late for them. These are just some of the reasons why the Philippine Society of General Surgeons (PSGS), for the fourth year now, decided to hold a race – the Pink Run.

The Pink Run 2014 will be on October 5 at the Venice Pizza in McKinley Hill, Taguig City and is meant to raise awareness and gather funds for breast cancer research and treatment. This advocacy of the PSGS receives a much-needed boost this year as top athletic performance brand Under Armour joins the cause.

Together with the presentation of the running event to the members of media, Under Armour’s “I Will What I Want” women’s campaign has been launched together with pretty campaign ambassadors, Mia Cabalfin, Natasha Alquiros and Gretchen Ho among others. “I Will What I Want” is a movement that pushes forward a new standard of beauty that goes beyond face value – a standard that regards a woman for her strength, tenacity and toughness amid insurmountable odds. Perfect description fit for those who are fighting against breast cancer.

As Under Armour’s campaign and PSGS’ advocacy comes to perfect alignment, UA is out to provide full backing to the running event which is open to both male and female of all ages. Apart from this, UA will donate 10% of all their sales from the Under Armour Power in Pink women’s performance line to the PSGS.

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Registering for this event provides us, as runners to contribute to this advocacy while doing what we love – running. See below for more run details.

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THE PINK RUN 2014
OCTOBER 5, 2014 5AM
VENICE PIAZZA, MCKINLEY HILL, TAGUIG CITY
3KM/5KM/10KM/16KM
http://tripleready.com/events/pink-run-2014/

REGISTRATION VENUES:

  • PGSS SECRETARIAT
    992 EDSA, Quezon City
    Contact Nos.: 0918-9081795/926-8423
  • UNDER ARMOUR STORE
    Bldg B6, Bonifacio High Street, BGC, Taguig City
  • 100 MILES CAFE
    2/F Fort Pointe Bldg., BGC, Taguig City
  • A RUNNER’S CIRCLE STORE
    Aloha Hotel, Roxas Blvd. cor. Quirino Ave., Malate, Manila

REGISTRATION FEES:

  • 3km – Php600
  • 5km – Php600
  • 10km – Php700
  • 16km – Php700

RACE KIT INCLUSION:

  • race bib
  • race singlet

SINGLET DESIGN:

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SINGLET SIZE CHART:

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RUN DAY TREAT:
FREE Clinical Breast Examination and Breast Cancer Risk Assessment for all participants and their guest