For two months now, I have been a proud owner of the “greatest running shoe ever”, the adidas Ultra Boost. Thanks a bunch to adidas Philippines for sending me a pair.
You will say, adidas really made this big a claim this time, by saying that this newest edition to the adidas Boost line, the Ultra Boost is the best shoe that ever happened to running. Well, let me just say that from my growing experience wearing my pair, I am embracing that claim.
The adidas Ultra Boost is my second pair of “Boost shoe” so far, the first one being the very first model in the line – the Energy Boost. Up until the arrival of the Ultra Boost, the Energy Boost have been my favorite and “go to” pair especially when I have that need for utmost comfort and bounce. Having the newest model that is the best running shoe ever, meant that I have more promising running (and working) days ahead!.
I was able to use the pair during some of my short distance runs and most especially during my work as part of a sports-organizing team – where I can be found always on my feet, rushing, running. It has been my bestie when it comes to reliable footwear. But let me share to you some features which made me love the Ultra Boost. Word of caution, as I am admittedly not a certified shoe guru, I am giving you shoe feedback based on the terms I am familiar with. :) Read on if it is okay or skip to the Press Release below for the more technical specifications of the shoe. :)
- the shoe upper is the adidas technology Primeknit – provides perfect fit, moves and stretches with my feet. this flexibility because of the Primeknit technology makes wearing the shoe comfortable.
- the “shoe cage”, which holds the shoe laces provides support to the upper as tightening or loosening the laces – you have control on how much support the cage will have to the knit upper.
- the collar is spandex and is seamlessly a part of the whole upper – I like it this way because I don’t anymore find the need to adjust or fix its placement. the spandex material make it seem that even the shoe collar hugs my feet.
- the color way is good. it may not be like the color candy combinations that have been the usual to most of the running shoes in the market but I am so fine by it. It’s neutral colors make me able to wear my pair more regardless of what I am wearing, most of the time.
- the sole – it is actually what the “boost” is all about. This material which to the uninitiated seems to look like styrofoam material, is the best feature of the shoe. It gives my run a bouncy ride, at times I feel like I run faster with it!
- the cushioning – ohhh! thank you adidas for the best cushioning innovation ever! I have plantar fascitis (on both foot) and prolonged moments during work standing and rushing from one point to another usually triggers the pain. When that happens, I just put on the Ultra Boost and the pain slowly fades away or at times, becomes bearable. I love how it helps me survive every taxing work day.
Overall, would I recommend this shoe to everyone? Yes I will! The adidas Ultra Boost might be a tad expensive than the other running shoe models available in the market at the cost of Php8,2965 but if price is of no or little consideration, this shoe is the one for you – best in cushioning, comfort and fit. It is a neutral shoe so almost anybody can wear it.
The boost technology of adidas is what I liked most about adidas shoes and I just so happy to know that it just gets better with every new model released. The adidas Ultra Boost have been available in adidas Philippines stores and at RUNNR BGC since February 28. Go run to any of these stores and get your own pair.
adidas Unveils Ultra BOOST, the Greatest Running Shoe Ever
Herzogenaurach, Germany – The Energy Running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever, Ultra BOOST. At a guarded launch location in New York City, Yohan Blake, David Villa, Sammy Watkins and a team of elite athletes pledged their allegiance to the revolution while hundreds of witnesses from around the world were onsite for the introduction of Ultra BOOST.
Attending athletes and guests experienced the superiority of Ultra BOOST through state-of-the-art live testing demonstrations using the ARAMIS system also used by top engineering institutions like NASA, Boeing and Audi to measure crash tests, vibration analysis and durability studies. adidas developed Ultra BOOST using ARAMIS’ 3D shape and surface measurement to provide a fully adaptable running experience. Ultra BOOST intuitively adjusts to a runner’s stride delivering the unrivalled Energy Return of BOOST™, superior support and adaptive comfort over hundreds of kilometres, in virtually any environment.
“To answer the world’s athletes’ call for more Energy we aimed to create the greatest running shoe ever and we’ve done exactly that with Ultra BOOST,” said Eric Liedtke, adidas Executive Board Member. “adidas has raised the industry standard with BOOST and will continue blazing a path in Energy Running for those who dare to follow.”
UNRIVALLED ENERGY RETURN
Ultra BOOST features 20 percent more* BOOST cushioning material, the highest Energy Return cushioning in the running industry, and has eliminated the traditional EVA midsole for more direct contact to provide the ultimate expression of BOOST. Made of thousands of unique energy capsules, BOOST delivers a consistent performance over hundreds of kilometres, in virtually any condition.
To complement the unrivalled Energy Return of BOOST, Ultra BOOST features an innovative update to adidas’ PRIMEKNIT technology built to reach new heights of comfort, support and style.
A runner’s foot can remarkably expand up to 10 mm or more in width while running. When restrained, this expansion can cause severe discomfort, friction and the leading injury in running, blisters. Unlike other leading knit technologies the innovative PRIMEKNIT pattern of Ultra BOOST provides comfortable support in less expansive areas of the foot and adaptive stretch where it’s needed to deliver maximum comfort.
“Each technology featured in Ultra BOOST was built to complement each other providing energized adaptability through a customized fit, look and feel,” said Ben Herath, Vice President of Design for adidas Running. “While we’ve taken innovation to the next level, the sleek silhouette of Ultra BOOST is built to look as good as it performs.”
One of the most advanced features of Ultra BOOST is the Stretch Web outsole that adapts and stretches to your foot strike and movement. The perforated elastic design harnesses and maximizes the Energy of BOOST without restricting any of its qualities. The unique appearance of the Stretch Web outsole is the perfect look to complement the eye-catching Energy capsules of BOOST.
Ultra BOOST also features an entirely new heel construction that frees the natural movement of the Achilles tendon. A carefully tuned external heel counter comfortably cradles the foot and adapts to the high extension of the Achilles. A new featherweight sock liner adapts to the runner’s natural foot form, for a customized fit and feel.
Ultra BOOST also boasts a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This allows more independent movement between heel and forefoot for superior stability and a smooth, more controlled run.
Your greatest run ever awaits with Ultra BOOST at www.adidas.com/ultraboost. adidas Ultra BOOST is available in leading adidas stores in the Philippines and Runnr BGC at P 8295.
Join the adidas Energy running movement by following @adidasph on Twitter or Instagram.
About adidas Running
For more information on adidas Running, please visit www.adidas.com/running. For additional images please visit our media news room news.adidas.com and follow us on www.facebook.com/adidasrunning.
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.
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