What’s new with Nike Running? Well there’s a couple of exciting gears that you may want to check out and indulge on.
First, Nike came out with a new version of it’s famous Nike Zoom Structure line, the Nike Zoom Structure 20 which compiles insights from past styles to introduce the line’s most-advanced design to date.
Then there’s it’s newest innovation, the Nike Hyperadapt 1.0, an “auto-lacing” shoe using the “adaptive lacing” system, that is set to be available in retail this November 2016.
To know more about these two lines, check out the official pressers and photos below.
PRESS RELEASE #1:
NIKE HYPERADAPT 1.O MANIFESTS THE UNIMAGINABLE
“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”
Welcome the Nike HyperAdapt 1.0, the first performance vehicle for Nike’s latest platform breakthrough, adaptive lacing. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.
Functional simplicity reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
For Hatfield, the innovation solves another enduring athlete-equipment quandary: the ability to make swift micro-adjustments. Undue pressure caused by tight tying and slippage resulting from loose laces are now relics of the past. Precise, consistent, personalized lockdown can now be manually adjusted on the fly. “That’s an important step, because feet undergo an incredible amount of stress during competition,” he says.
Beers began pondering the mechanics shortly after meeting Hatfield, who dreamed of making adaptive lacing a reality. He asked if she wanted to figure it out — not a replication of a preexisting idea but as “the first baby step to get to a more sophisticated place.” The project caught the attention of a third collaborator, NIKE, Inc. President & CEO Mark Parker, who helped guide the design.
The process saw Beers brainstorming with a group of engineers intent on testing her theories. They first came up with a snowboard boot featuring an external generator. While far from the ideal, it was the first of a series of strides toward Beers and Hatfield’s original goal: to embed the technical components into such a small space that the design moves with the body and absorbs the same force the athlete is facing.
Through 2013, Hatfield and Beers spearheaded a number of new systems, a pool of prototypes and several trials, arriving at an underfoot-lacing mechanism. In April 2015, Beers was tasked with making a self-lacing Nike Mag to celebrate the icon’s true fictional release date of October 21. The final product quietly debuted Nike’s new adaptive technology. Shortly after, the completion of the more technical, sport version they’d originally conceived, the Nike HyperAdapt 1.0, confirmed the strength of the apparatus.
“It’s a platform,” Beers says, “something that helps envision a world in which product changes as the athlete changes.”
The potential of adaptive lacing for the athlete is huge, Hatfield adds, as it would provide tailored-to-the-moment custom fit. “It is amazing to consider a shoe that senses what the body needs in real-time. That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance.”
He concludes, “Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, product will come alive.”
In short, the Nike HyperAdapt 1.0 is the first step into the future of adaptive performance. It’s currently manual (i.e., athlete controlled) but it makes feasible the once-fantastic concept of an automated, nearly symbiotic relationship between the foot and shoe.
The first generation of the HyperAdapt 1.0 will be available in the U.S. at select Nike retail locations. Appointments to experience and purchase the product begin November 28. Details on how to make an appointment will be announced in the coming weeks.
PRESS RELEASE #2:
STRUCTURE 20: A TIMELINE
As the United States running boom (initiated in the ’70s) advanced, athletes’ footwear needs evolved and diversified. These realities paired with a greater understanding of over-pronation (the foot rolling inward upon ground strike) led Nike to answer a call for a running shoe with greater stability. The Nike Air Structure, Nike’s most stable silhouette, debuted in 1991.
Since its introduction, the Nike Structure line has earned legions of fans ranging from elite athletes — like long-distance champion Galen Rupp, who has worn iterations of the shoe for the past 16 years — to everyday runners to off-duty athletes who are drawn to the silhouette’s distinctive style. With the dawn of its 20th iteration, the Nike Air Zoom Structure 20 compiles insights from past
The Nike Air Zoom Structure 20 arrived for men and women last September 29 at Nike.com and on retail stores at PHP 6,295 SRP.
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