7-Eleven Run 2016, January 17, 2016

After a successful Run 800 in 2013, Run 1000 in 2014 and Run 1500 in 2015, 7-Eleven will be holding Run 2016 this coming January 17, 2016.

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Run 2016 once again will bring a massive and exciting marathon to every one of all ages, featuring the same categories as last year’s race. 7-Eleven is once again partnering with Skyway and Filinvest City as its official event venue.

Get ready for a full blast marathon!

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Runners joining the 10km, 16km, 21km and 42km categories and 10km Buddy Run will enjoy the course set along the Skyway.

Those joining the 500m, 3km and 5km categories can look forward to an organized race course along Filinvest City.

Run 2016 is made possible with 7-Eleven’s unique system of SELF-SELECTED WAVE STARTS. This enables the participants to choose their wave start and run with people with the same skill or speed (or with friends!).

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Top 3 category will receive cash prizes and medals. Top 3 Filipino males and females in the 21km and 42km categories will be sponsored by 7-Eleven to join an international marathon in Asia. To encourage more participants for this run, Top 3 groups (schools and companies or organizations) with the highest number of registrants will also receive a special trophy.

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Registration is now open! You may register online at http://www.run711.com until December 30, 2015. Race kits can be claimed on the date indicated on the receipt and from the same store where payment has been made.



All registered participants will get a RACE SINGLET:


All participants will get a FINISHER’S SHIRT upon finishing the race:

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All participants will get a FINISHER’S MEDAL upon finishing the race:


Gatorade Marks 50th Year with a New Variant, a Powerhouse Line-Up of Ambassadors and a Run Event

Gatorade, the world’s favorite sports drink, turned 50 years old this year! All set to pave the away to greatness, Gatorade lined-up two big events.

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First was the launch of its newest variant, the the orange-and-grapefruit-flavor based White Lightning together with its newest set of ambassadors who are among the top local athletes of this generation—UAAP volleyball superstars Alyssa Valdez from the Ateneo Lady Eagles and Mika Reyes from the De La Salle Lady Spikers together with basketball hotshots Chris Banchero of the Alaska Aces and Jeron Teng of the De La Salle Green Archers.

UAAP volleyball superstars Alyssa Valdez from the Ateneo Lady Eagles (rightmost), Mika Reyes from the De La Salle Lady Spikers (leftmost) and basketball hotshot Chris Banchero of the Alaska Aces , three of four of the newest Gatorade Ambassadors, pose for a photo with Pepsico Philippines Marketing Manager for Hydration Tony Atayde

UAAP volleyball superstars Alyssa Valdez from the Ateneo Lady Eagles (rightmost), Mika Reyes from the De La Salle Lady Spikers (leftmost) and basketball hotshot Chris Banchero of the Alaska Aces , three of four of the newest Gatorade Ambassadors, pose for a photo with Pepsico Philippines Marketing Manager for Hydration Tony Atayde

The launch, which was held at the Gatorade Hoops Center, saw members of the media interacting with the ambassadors in a number of fitness activities. Participating media not only got a glimpse of, but also experienced how, off-court training is being done by these elite athletes. The winning group got to bring home prizes courtesy of not only Gatorade but also Toby’s, Adidas, Juju Eats and 360 Fitness Club.

“Coming from our 50th anniversary wherein we celebrated Gatorade’s legacy of fueling local and international sports’ greatest moments, we now want to focus on empowering a new breed of athletes and game changers,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “Alyssa, Mika, Chris and Jeron are top athletes who know the value of working hard to stay in peak form and understand that games aren’t won on the court but in the gym and practice venues. We’re excited to see them inspire more people to pursue active lifestyles and understand the value of proper hydration.”

Road to greatness

Where does greatness begin?

Gatorade believes that it begins with hard work—the kind with no shortcuts, the kind that’s relentless and that will make you ache and sweat. Whether the goal is to finish a 21K half marathon, climb a mountain peak, or just feel physically stronger overall, preparing yourself in the gym and constantly working to improve your game is key to winning on game day. 

And with this kind of hard work, proper hydration is crucial to be able to push forward and grow stronger.

With a refreshing, light orange-grapefruit flavor, White Lightning is formulated with non-carbonated water that does not cause stomach discomfort; 6% carbohydrates which research has shown to be the optimal level in promoting absorption and providing energy to working muscles; electrolytes for rapid rehydration and minerals to help prevent cramps.

Atayde added, “You don’t have to be a pro athlete to benefit from proper hydration. For as long as you move and you sweat, your body needs to be properly hydrated so you continue to work towards achieving your full potential. We’re confident that our new variant and our new ambassadors will help us reinforce that message.”

Ready, set, run! First ever Gatorade Run marks debut on 11/22


Apart from this grand launch, Gatorade is finally making its debut in the country’s fast growing running circuit with the launch of the first ever Gatorade Run.

The run will happen on November 22 at the Seaside Boulevard at the SM Mall of Asia in Pasay City. There will be two distances—11 and 22 kilometers gun-starting at 5:00 and 4:00 AM respectively. Race fee is P1,100 for 11K participants and P1,500 for their 22K counterparts. The pre-race kit will include an Adidas race tee, a race bib and a timing chip. Another Adidas shirt, this time a finishers tee, will also await all finishers.

“The Gatorade Run will cap off what has been a historic year for us,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “We just celebrated our 50th birthday; we recently beefed up our line-up with a new variant called White Lightning and welcomed a powerhouse cast of ambassadors; and now, we’re launching the first ever run powered by Gatorade.”

Atayde added, “As a global leader in sports performance, runners can expect that Gatorade will bring its sports science expertise to the fore. More than just a run, this milestone event is a platform for us to reinforce our message of proper hydration.”

The Gatorade Run will feature a hydration station where participants can get pre-race hydration drinks, a post-run hydration test area where they can instantly learn about their hydration status, and a warm-up area where free sessions will be available for those who want a full-on warm up activity before the run.

Online registration is until November 13. Runners can also troop to Adidas outlets at Trinoma, Bonifacio Global City, Greenbelt 3, SM MOA and SM Megamall to register until November 8. Registered participants can start claiming their kits on November 16 until November 19 from 12:00 NN to 8:00 PM at their chosen store and schedule upon registration.

Log on to runrio.com/gatorade-run-1122 for more information or to register.

Under Armour’s CURRY TWO shoes Available in the Philippines

Following the recent short but successful visit of NBA’s Most Valuable Player Stephen Curry here in the Philippines last September, Under Armour happily announces the availability of the new CURRY TWO basketball shoes in Under Armour stores here in the Philippines.

The “Iron Sharpens Iron” Curry Two, the lead colourway for Stephen’s second signature shoe

The “Iron Sharpens Iron” Curry Two, the lead colourway for Stephen’s second signature shoe

For more details, kindly check out the official press release below. Under Armour stores in the Philippines can be found in Bonifacio Global City, SM Megamall A and UP Town Center.


Stephen Curry and Oscar Winner Jamie Foxx Join Forces in New Under Armour Basketball Campaign for the Curry Two
The NBA MVP’s Second Signature Shoe launches globally on 24 October 2015

Stephen Curry with the Curry Two, his second signature shoe created with Under Armour

Stephen Curry with the Curry Two, his second signature shoe created with Under Armour

Philippines, 30 October2015–Global high-performance sports leader Under Armour, U.S. National Basketball Association (NBA) superstar Stephen Curry and actor Jamie Foxx team up again in a new campaign to launch the highly acclaimed Curry Two shoe from Under Armour. The first basketball shoe to feature a full-length Charged Cushioning midsole unit and a UA SpeedForm seamless upper, the Curry Two was first unveiled by Curry during his tour of Asia on the Under Armour Road Show on September 6 in Shanghai, China, and is now available at retail globally starting 24 October 2015.

The new spot, created by award-winning agency Droga5 and entitled “Flash,” illuminates Curry’s unparalleled skill set, which continues to transform the game of basketball. Foxx provides a narrative that questions, “How long does it take to change the game of basketball?” The emphatic response is, “.4 seconds,” which is the amount of time it takes for Curry to release a shot, the fastest ever measured. Amidst explosions of light, sparks and smoke, Curry unleashes an array of moves in an explosive sequence, as Foxx narrates his journey to the top and his lasting effect on the sport.

Video still from “Flash”, the new campaign by Under Armour, Stephen Curry and Jamie Foxx to highlight Curry’s exceptional skills and to launch the Curry Two

Video still from “Flash”, the new campaign by Under Armour, Stephen Curry and Jamie Foxx to highlight Curry’s exceptional skills and to launch the Curry Two

“Stephen is a generational talent and through hard work and self-belief he’s doing things on a basketball court that is impacting how the game is played, coached and seen by fans throughout the world,” said Peter Murray, Vice President Global Brand and Sports Marketing, Under Armour. “This new story, featuring Stephen in the new Curry Two, showcases his dynamic skill set which is inspiring a new generation of basketball players to challenge the foundation of the game and lead the new era of basketball.”

The spot features the “Iron Sharpens Iron” Curry Two, the lead colourway of Stephen’s second signature shoe. Inspired by Stephen’s relentless commitment and dedication to make his teammates better through his play and leadership, the “Iron Sharpens Iron” Curry Two features a grey upper with a back layer of yellow that pops through perforated patterning, as well as a midsole with orange to yellow fade that incorporates detailed speckles to represent the forging of metal. Stephen’s motto, “Make My Teammates Better,” serves as the foundation for how Stephen mentally approaches the game of basketball. His strength and fortitude serves as a source of strength for his teammates and the team. Additional colourways of the Curry Two will be released throughout the season.

Created with a full-length Charged Cushioning midsole unit and a UA SpeedForm seamless upper, the Curry Two is engineered for basketball’s next great game changer.

“The first time I put my foot in the Curry Two, I knew having Charged Cushioning through the whole shoe would be a performance difference-maker,” said Curry. “I’ve been wearing the Curry Two all summer in my workouts, and I’m excited that the design and performance of the shoe will not just enhance my game, but it will provide all basketball players with real innovation that works.” 

Charged Cushioning® System 

The full-length Charged Cushioning unit in the midsole absorbs impact and converts it into a responsive burst to enhance Stephen’s first step and change of direction.

UA SpeedForm® Technology

The UA SpeedForm Technology upper moulds precisely to Stephen’s foot, providing free range of motion and strategic stability so he can stop and go, cut and change speed without restrictions. The perforated engineering in the UA SpeedForm keeps the Curry Two lightweight with durable breathability.

Locked in Stability & Control Technology 

The Curry Two’s external heel counter also locks in the foot and eliminates sliding for a secure fit. The rubber outsole with an organic herringbone traction pattern offers supreme underfoot control and multi-directional grip of the court. External shanks in the arch and forefoot provide midfoot and lateral stability. A high abrasion skin on the toe tip increases durability to support Stephen’s quickness and change of pace.

“In the Curry Two, Stephen has freedom of movement, responsive cushioning and strategic stability,” says Dave Dombrow, Vice President of Design, Footwear and Accessories, Under Armour. “What makes Stephen great is that he plays the game like no one we’ve ever seen, and at any moment he’s going to do something on the court we didn’t think possible. We drew from that to build him a shoe that allows him to play untethered and unpredictable, while staying in complete control of his every movement and speed.”

Curry Two Availability 

The “Iron Sharpens Iron” Curry Two will retail at Php8,995.00 at the Under Armour Bonifacio High Street, SM Megamall and UP Town centre, and selected multi-branded stores of Tobys, Titan, Olympic Village and Planet Sports. Eight additional colour ways will be released over the rest of the quarter, up till Christmas.

Join in on the conversation by following@UABasketball on Twitter, Instagram and Facebook, @underarmourph on Instagram, and on Facebook at www.facebook.com/underarmoursea.

Under Armour’s #WomenofWill YOGA Wednesdays

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Every woman’s heart long for a healthy and exceptional way of living. There’s no other way in making it but through how they manage their lifestyle. By being driven, strong, and fearless to accomplish any circumstances they may face, they can attain all those aspects to get ARMOURED and be EMPOWERED!

It is in this light that the #WomenofWill of international sporting brand Under Armour, was born. Connected in a way to the brand’s “I Will What I Want” push, the Women of Will campaign aims to depict women and their declarations in overcoming doubt and setbacks related to their womanhood. 

For the month of November, Under Armour gives emphasis to the #WomenofWill campaign via the “Women of Will Wednesdays” which is a series of Yoga sessions every Wednesdays at the Urban Ashram Yoga in BGC. With the PSGS Foundation as its beneficiary, the WOW Wednesdays is also in support for the Breast Cancer Awareness Month and in celebration for all #WomenofWill who uses the active lifestyle and sports in successfully fighting against breast cancer.

How do you get the chance to join these weekly Yoga sessions? Simple! Your Php3,500 worth of purchase from the Under Armour BGC store, inclusive of a Power in Pink (PIP) product, entitles you to a free 2-class pass. Limited FREE slots are also available via a sign-up at http://www.tripleready.com.

Some of my sports and lifestyle blogger friends got the chance to try it out last October 28 during the Women of Will Wednesdays launch at the Urban Ashram in BGC. Here are some photos:

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Make sure you get that chance to attend the yoga sessions and get the chance to free yourself from stress, sleep better and a shot to live a better life just like what my friends experienced.

See you all every Wednesday starting tomorrow until November 25 at the WOW Wednesdays! Cheers!

The Alviera Christmas Jamboree

I never thought that an exciting outdoor activity such as the Alviera Christmas Jamboree exists, not until I got to attend the special sneak peek event held just recently by the organizers exclusively for media.

The Alviera Christmas Jamboree is said to be a one-of-a-kind outdoor adventure for the whole family. Happening on the 28th until the 29th of November set at the Sandbox outdoor playpark in Porac, Pampanga, the below press release details the exciting activities that the family is set to experience at the jamboree. Read on  and check the photos and get convinced as to why this is one adventure that is perfect for the family who is looking forward to usher in the Christmas season in a different but fun manner.


Alviera Christmas Jamboree offers unique holiday camping adventure for families and first-time campers

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Alviera offers a one-of-a-kind Christmas adventure for the whole family with the Christmas Jamboree on November 28 and 29 at Porac, Pampanga. It is a unique Yuletide celebration where you get to camp out under the stars and enjoy day-long arts and crafts workshops, live performances and holiday games.

During this weekend, SandBox transforms into a Christmas wonderland with festive workshop tents, life-sized Christmas displays and numerous parols or Pinoy Christmas lanterns lighting up the campsite. Alviera’s majestic 360-degree view of scenic hills and mountains enhance the fantasy setting.

“Alviera is here not just to merely create an economic hub, we are also making sure that the natural beauty of Porac is preserved and highlighted. Our role as a developer is to simply enhance God’s gift to us and the best way for people to appreciate this would be to bring them closer to nature through camping,” said John Estacio, Alviera General Manager.

Alviera is Ayala Land’s first master planned estate in the north, in partnership with Leonio Land. A 1,100-hectare development, it is inspired by a philosophy of harmonious balance between urban living and nature.

“The Alviera Christmas Jamboree gives you a glimpse of what to expect in Alviera in the future. Even at full development there will be open spaces for everyone to enjoy. More importantly, we want to provide opportunities where families can create moments they can share together,” added Estacio.

Packages to the Alviera Christmas Jamboree come in Day Dasher and Christmas Camper variants. The Day Dasher package, at P1,900 per person, includes roundtrip transportation from Manila to Alviera, free use of SandBox attractions, access to all Christmas Jamboree Day Workshops, passes to the evening entertainment, stage shows and Starlight Cinema outdoor movie theater.

The Christmas Camper package at P2,850 per person entitles participants to all Day Dasher inclusions plus overnight campsite stay, access to campsite-exclusive activities, free use of Coleman tents, exclusive use of SandBox in the morning of the second day, a bonfire treat complete with a set grilled dinner and buffet breakfast on Sunday morning.

As a family event, the Christmas Jamboree offers special rates for kids at P1,050 for Day Dasher and P1,750 for Christmas Camper for all children 4 feet below. Both packages come with travel insurance, Alviera Camp Bag, and a Christmas Passport that serves as your event journal that contains raffle stubs for exciting prizes.

Day Dashers will experience a full day’s worth of activities including arts and crafts activities such as Christmas cookie- making and designing angel souvenirs and parols. Guests can test one’s knowledge on Christmas trivia with Quiz Kringle. Each time they sign up for an activity, they get an entry to the hourly Jamboree raffle. There will also be all-day fun bubble activities with bubble artists.

Live entertainment begins at night with the “poi” or fire dancing and a Christmas carol serenade by some of the country’s top chorale groups. Guests can perform onstage during the Merry-oke open mic session, complete with a live brass band. After the Yuletide dinner, astronomy experts will lead constellation-tracking sessions. The “Starlight Cinema” opens from 9:00 p.m. until midnight to feature Christmas movie favorites.

Christmas Campers will enjoy the entire Day Dasher offering combined with premium camping activities such as a welcome bonfire with s’mores at the campsite and ukulele jam session while enjoying hot tsokolate served with biscochio. Campers can also learn to play the ukulele during the workshop. A Christmas breakfast buffet awaits them the next morning, as well as Christmas stockings filled with surprise holiday goodies.

The Alviera Christmas Jamboree is guaranteed to inspire lasting memories with families and friends. Christmas is a time for giving and for spending time with our loved ones, and this is what a merry Christmas adventure in Alviera is all about.

Tickets only are also available for purchase at P1,000 and P1,500 for Day Dasher and Christmas Camper and P500 and P800 for the kids’ rate respectively. For reservations and booking, guests can visit the Travel Factor website at http://travelfactor.org/jamboree.

The Alviera Campfest Jamboree is an event presented by Ayala Land and Leonio Land in partnership with Travel Factor, Coleman, Alveo, Avida, Nestle Chuckie, and Business Mirror. This is also brought to you by R.O.X., The North Face, TriNoma, Marquee Mall, Philippine Daily Inquirer, Philippine Star, and Manila Bulletin.

Celeteque’s Own Cosmetics Line, DERMOCOSMETICS Launched

I have never been into make-up. Save from my regular use of a moisturizer and the occasional use of lipstick and eyeliner, I have never gotten used to wearing make-up at all.  That is why receiving an invite to a make-up launch is kinda new and queer to me. But since it is my favorite skin care brand – Celeteque’s new make-up line being launched, I gladly went.

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Celeteque’s new make-up line, the Dermocosmetics, is said to offer the best of both worlds: expert skincare solutions and superior color cosmetics that highlight one’s natural beauty, minus all the fuss.  Having been told that the products are the best make-up line for everyday use, I readily agreed to try out the full skincare regimen for the face, lips, cheeks, and eyes via a make-over courtesy of one of the make-up artists present at the launch, Benjie Angeles (Look him up in FB: Benjie Espina Angeles). 

The result of the trial was happiness! I felt different in a good way. It looks like I got a boost in the beauty department. ;) What’s more important, the itchy feel that I always have from having a slew of products applied on my face was non-existent. Celeteque after all is a tried and tested brand that takes care of my skin. I bet my blogger friends who were at the launch have similar observations too! Here they are while they are having their own make-over experience:

Right now, I have been regularly using the lipstick (shade in cherry, gives a matte and not too red and not too pink finish)  and the dual cc matte powder (it gives a matte finish, is silky and not too powdery). I am excited to finally be able to use the other products on the line too, that is, as soon as I finish with my makeup 101 tutorial. ;)

While these are relatively new products which may need refinements and improvements down the line, I see that these products are good enough for everyday use by those like me who are just starting to get comfortable putting on and/or wearing makeup. Beauty experts might have a more detailed take on the product and that’s what I am also excited about.

Here are the various products in the Celeteque Dermocosmetics line and its corresponding standard retail price:

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The new Celeteque DermoCosmetics line is already available in select Watsons branches. You can also shop at Celeteque’s online shop at http://celeteque.clickhealth.com.ph/.

Thanks to the Celeteque team and Marcie and Audrey of Switch Collaborative Strategies for the invite and for my free Dermoscosmetics products.


Enjoy the Benefits of Makeup and Skincare in one with NEW Céleteque DermoCosmetics

Today’s modern woman is a force to be reckoned with. She is classy and sophisticated. She works hard, but also plays hard. She is smart and sensible. She makes informed decisions because taking care of herself is her topmost priority.

So, she sets a high bar for the products that she uses, and she expects nothing less from her personal care products. Her goal: to look and feel 2X BEAUTIFUL.

Céleteque Dermo, the trusted brand for cutting-edge skincare technology, has everything that she needs. It has established itself as a skincare staple—in countless women’s beauty regimen, with its extensive, customized and expert line of dermatologist-tested, hypoallergenic, and clinically-proven products. Now, the brand is taking it up a notch higher with another pioneering Dermo breakthrough with its new makeup line that fuses cosmetics with skincare: Céleteque DermoCosmetics.

Céleteque DermoCosmetics Takes Over Your Makeup Essentials!
Céleteque DermoCosmetics is perfect for the modern-day woman, as it offers the best of both worlds: expert skincare solutions and superior color cosmetics that highlight one’s natural beauty, minus all the fuss. Céleteque DermoCosmetics offers a full skincare regimen for the face, lips, cheeks, and eyes that protect the skin 24/7, making it the best makeup line for everyday use.

Céleteque DermoCosmetics provides anti-aging and skin nourishment in all its products. Céleteque knows that these are women’s prime concerns when it comes to caring for their skin.

The Céleteque DermoCosmetics Anti-Aging line has all the bases covered to give you a youthful look. It has the Dual CC Matte Powder, the Dark Spot Concealer Stick, and the 24-hr Photoready Foundation that promise to keep your skin young-looking.

The Céleteque DermoCosmetics Dual CC Matte Powder (P749.00) keeps oily skin at bay with its 12-hour matte finish. Cinical studies have shown a significant decrease in skin oiliness from the first and second week of product usage, and it has also been proven to reduce fine lines to up to 42.87% when used for four weeks. It also contains Glutathione, Arbutin, and Mulberry, all of which inhibit melanin production and lighten skin color with regular use. The Dual CC Matte Powder is also packed with collagen peptide, which maintains skin firmness and improves elasticity through increased collagen formation, as well as Tocopheryl Acetate, which promotes skin hydration. This multi-tasking product is also packed with color correcting pigments that even out skin tone, as well as SPF 30 to protect the skin from the sun’s harsh UVA rays, considered one of the primary culprits of aging.

The Céleteque DermoCosmetics 24-hour Photoready Foundation (P795.00) is another must-have, as it provides a smooth airbrush finish for 24 hours while concealing dark spots for all skin types. It has micro pigments and silicone elastomers that hide blemishes and dark circles. It’s also has Phytocelltec, a component harnessed from cutting-edge plant cell culture technology that has extensive anti-aging properties, making skin more supple and radiant every day. Just like the Dual CC Matte Powder, the 24-hour Photoready Foundation is also infused with Collagen Peptide, which reduces wrinkles and improves skin elasticity through regular use: Studies have shown that wrinkles were significantly reduced up to 41.31% through the fourth week of product usage. Best of all, it has color-correcting pigments and SPF 30 that shield the skin from harmful UV rays.

The Céleteque DermoCosmetics Dark Spot Concealer Stick (P595.00) offers superior coverage for skin imperfections while protecting the skin from free radicals. It has glycolic acid that lightens uneven dark spots, ranging from blemishes, sun spots, and age spots. It has Cytobiol Lumin-eye, which efficiently reduces puffy eyebags within 15 days! The Dark Spot Concealer Stick also has moisturizing properties, thanks to Tocopheryl Acetate, which promotes skin hydration and improves over-all skin texture.

The Céleteque DermoCosmetics Nourishing line, on the other hand, has products that care for and nourish even the more sensitive parts of our face. For the eyes, it has the Eyebrow Nourishing Serum as well as the 24-hour Volumizer Mascara. Also part of the line are the Cheek Color Stick, Matte Lip Stick, Blush and Face Contour Kit that livening up the face with vivid colors while bringing out the skin’s radiant glow.

Give the brows much-needed TLC with the Céleteque DermoCosmetics Eyebrow Nourishing Serum (P595.00). It has Biotinyl Tripeptide-1, which makes the brows stronger and healthier. Other ingredients like Panthenol and Pro-vitamin B5 also nourish the hair follicles, while making the skin softer and smoother.

Make your lashes the talk of the town with the Céleteque DermoCosmetics 24-hour Volumizer Mascara (P645.00). Its revolutionary formula promises fuller lashes for 24 hours. It has Acrylates Copolymer, which holds lashes longer while preventing annoying clumps and smudges. It’s also powered with Aloe Barbadensis Leaf juice, which not only promotes the skin’s water retention but also protects the eyes from bacteria. The 24-hour Volumizer Mascara also comes with an innovative retractable brush that reaches even the smallest lashes, giving an even and fuller look with a smooth finish.

The multi-tasking Céleteque DermoCosmetics Cheek Color Stick (P645.00) is a must-have in every kikay kit, as it easily highlights, brightens, illuminates, conditions, and adds color to the cheeks, lips, and even eyes. It keeps the skin hydrated, thanks to the moisturizing properties of vitamin E and sweet almond oil. Got dry skin? The Cheek Color Stick also has Bisabolol, an essential oil from the German Chamomile plant, which reduces flakiness brought about by dry skin. It also reduces fine lines to up to 49.89% upon the fourth week of usage.

The long-wearing Céleteque DermoCosmetics Matte Lip Stick (P595.00) provides easy coverage and a pop of color while providing hydration for the lips. It glides easily on the lips and does not leave a waxy finish. Just like the Cheek Color Stick, the Matte Lip Stick is packed with Vtamin E and Bisabolol that nourish the lips and reduce suppleness while getting rid of flaky skin.

Highlight the cheeks with the Céleteque DermoCosmetics Blush and Face Contour Kit (P845.00), which addresses all contouring needs while nourishing the skin. The 3-in-1 kit is composed of easy to blend blush powder, cheek luminizer, and contour blush that are packed with mineral gems (diamond, tourmaline, and sapphire) and mica that exfoliate the skin and make it glow. This key makeup kit product is slated to be a favorite between both makeup newbies and makeup pros as the palette can create subtle angles and shadows that naturally shape the face. It’ll truly help get you 2X beautiful with the proper highlighting and lowlighting—just like how our fave celebrities do it! This Blush and Face Contour Kit also has castor oil that acts as an anti-aging anti-oxidant, as well as vitamins A, E, F, H, and B, which keep the skin healthy and protect it from irritation.

With its wide variety of multi-benefit products, Céleteque DermoCosmetics is the answer to every woman’s beauty needs. Each one plays up the features while providing hydration and protection from harsh elements. Enjoy long-wearing coverage, illumination, brightening and color while taking care of the skin all throughout the day. Just like Céleteque DermoScience’s skincare favorites, Céleteque DermoCosmetics line is dermatologist-tested, hypoallergenic, and clinically-proven, ensuring that the skin is healthy at all times. Be twice as beautiful, with everyday makeup that cares for your skin. After all, today’s hard-working modern woman deserves nothing less.

Céleteque DermoCosmetics is available in select Watsons Beauty Stores. You can also enjoy stress-free shopping online at http://celeteque.clickhealth.com.ph/.

For more information, check out facebook.com/Celeteque and http://www.celetequedermo.com.

#CeletequeDermoCosmetics #2XBEAUTIFUL




Something new and exciting from adidas!

adidas is set to develop a unique 3D-printed running shoe midsole tailored for your needs. Read more about it via the press release below and for a glimpse of the future, you may check out the images below and the video here:


Futurecraft creates the ultimate personalised shoe

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Herzogenaurach, October 2015 – adidas recently unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.

In its 3D concept, which provides the ultimate personalised experience for all athletes, adidas created a unique combination of material and process. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualised support and cushioning for every foot, to enable athletes to perform at their best.

Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the adidas 3D-printed midsole. Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings.

“Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete,” said Eric Liedtke, Executive Board Member of adidas AG, responsible for Global Brands.

The Futurecraft 3D story is the first chapter of the adidas Futurecraft series, which demonstrates the brand’s commitment to innovating throughout all areas of production.

“Futurecraft is our sandbox. It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies. Futurecraft is stripped back – fast, raw and real – it is our approach to design,” said Paul Gaudio, Creative Director, adidas.

True to the Futurecraft vision of creative collaboration, Futurecraft 3D is possible through an open source partnership with Materialise, a pioneer and leading specialist in 3D printing. The Futurecraft initiative will announce more groundbreaking design innovations in the coming six months and further support adidas’ ambition to be the best sports brand in the world.


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