Ready for the adidas King of the Road 2013? (Updated with ROUTE Maps)

Here is an adidas KOTR Official Press Release with some tips to prepare you for the 10k and 16.8k race distances. 🙂 Read on!

KOTR Save the date

Step up your game and pick up the pace
Run 10k and 16.8k distances with adidas King of the Road 2013

Running is one of the oldest forms of exercise. You don’t need any fancy equipment or to apply for membership. You can take any comfortable pair of running shoes and just hit the road. Still, some preparations must be made if you’re joining a race with distances of 10K and 16.8K, which are featured in this year’s adidas King of the Road 2013.

“To provide a more complete race experience, adidas will be focusing on the 10K and 16.8K distances. This change is a response to the running community in the Philippines, which has grown in both number and performance through the years,” states Jason Gervasio, Brand Communications and Sports Marketing Manager of adidas Philippines.

The decision to run a longer distance than what you’re normally used to could be something that happens over night, but the drive and the passion to succeed is one that happens over a long period of attempts and possibly even failures. It’s true, one of the biggest challenges some runners face is increasing their distance. So how does one step up their game from running 5K to 10K or even 10K to 16.8K? Here are some simple ways to ease into running longer distances:

Pre-Run Regimen
Conditioning your body is vital when preparing for a race. A good warm up can be what separates you from having a good run or a great run. Stretching before and after running helps loosen up muscles to prevent strain and injury.

Train your mind
Running may be mostly physical, but it is also somewhat a mental challenge. Half the battle is understanding your obstacles, not just to help you cross the finish line, but to complete the race with a smile on your face. Discipline your mind, and your body is sure to follow.

Take a break
When you’re training, whether it’s for a marathon, 10K, 5K, or even your first 3K, taking breaks is crucial. Your muscles need time to build and repair themselves. Rest is critical for your body to recover to its full potential.

Hydrate! Hydrate! Hydrate!
It’s no secret that you’ll be sweating all throughout your run. Although some runners opt for sports drinks and gels, water is enough to keep you from dehydrating for shorter distances.

Strong and Steady
It’s not enough to be consistent. You have to be efficient as well. Start running at a comfortable pace, or as some like to call it, a conversational pace. Run constant short distances 3 or 4 times a week, and the actual distance you’re preparing for at least once. Don’t push yourself too hard, but instead slowly increase your speed or distance.

“There is not one exact surefire way to train for a race, whether it’s your first, your fifth or even your hundredth. It’s a different experience for every person, and we at adidas, just try to provide opportunities for people to come together and run”, says Adrien Semblat, Brand Activation Manager of adidas Philippines.

Step up your game and pick up the pace with adidas King of the Road 2013 happening on July 7, 2013. For more news and updates on adidas King of the Road 2013, visit and, or follow the conversation with #KOTRPH2013

Supporting this year’s race are sponsors Summit Water, 100 Plus, Sennheiser, EO Optical, adidas Bodycare, L Timestudio, and Century Tuna.




KOTR13 10k RELAY KOTR13 10k KOTR13 16pt8k

Sofitel-Runrio Battle of the Sexes Leg 2 – September 1

The second edition of the Battle of the Sexes is set for September 1, 2013 at the SM Mall of Asia. Defend your gender in the 5km or the 10km category!
619x364 Sofitel BOS2 Carousel Ad

September 1, 2013; 5:30AM
SM Mall of Asia


Online Registration: June 17 – August 11, 2013
In-Store Registration: July 22 – August 25, 2013


  • BGC – 28th Street corner 9th Ave., Bonifacio Global City; Monday to Sunday from 12:00nn to 9:00pm
  • Katipunan – 3rd Floor Regis Center, Katipunan, Quezon City (infront of ADMU); Monday to Sunday from 12:00nn to 8:00pm


  • SM Mall of Asia; Monday to Sunday from 12:00pm to 8:pm
  • SM North The Block; Monday to Sunday from 12:00nn to 8:pm








gun time


5k 10k


  • Male and Female participants will compete with each other in one finish line, one venue, one distance.
  • For the 10km category, the women will be given a 7-minute head start before the men.
  • For the 5km category, the head start for women is 3 minutes.
  • They must battle it out to see which gender will prevail.  Only one gender can win for the 5km and the 10km


age category




winner's prizes




  • This promotion is open to all Filipino and non-Filipino citizens of all ages.
  • The runner must provide complete and accurate information upon registration. This includes the runner’s full name, mailing address, correct age, email address and contact number.
  • The raffle stub attached to the race bib shall serve as the official race entry of all participants. All raffle stubs must be dropped at the tambiolo in front of the stage by 7Am on race day.
  • The raffle draw shall be on September 1, 2013 during the post-race awarding ceremony at the stage of the activity area at the Mall of Asia.
  • The winner (1) must be physically present. If the runner is not present, the raffle draw will continue until a physically present winner is chosen, subject to presentation of valid government ID or documents.
  • A representative from Sofitel Philippine Plaza shall draw the winner, witnessed by a DTI representative. Acceptance of the prize shall constitute a release and discharge of Sofitel Philippine Plaza from any liability, claims, demands, causes of action, and/or damages which the winner may have, whether known or unknown at the present time, of any nature whatsoever, arising out of or relating to: (i) the contest, (ii) personal injury and/or property.


  • Registration may end earlier than announced deadline.
  • A Valid ID must be presented upon registration. For group registration, a photocopy of any valid ID must be presented by the representative.
  • VALID ID can be any of the following:Participants will be categorized as Male or Female based on the gender indicated on their Valid ID
    • Government-issued ID
    • Passport
    • NSO-issued Birth Certificate
  • Participants will be categorized as Male or Female based on the gender indicated on their Valid ID
  • Participants age group will be determined based on the age/birth date indicated on their Valid ID
  • Singlet size availability will be on a first-come, first-served basis.
  • A timing device will be used by all participants during the race.

Race results will be available after two (2) days at

Globe – 0927 347 7700
Smart – 0929 717 8164
Landline – (632) 703-1736

For concerns and feedback email:



June 1 was said to be the official day where we celebrate World Milk Day. In the Philippines, where World Milk Day is being celebrated for the first time, it only started on June 1 and ended in a culminating activity which was the Alaska World Milk Day Family Run on June 9.

Alaska Milk Corporation, being the premier milk company in the country, made sure that the celebration will not be just another fun run. It will have to be SUPER FUN for all – as in every member of the family. I for one made sure that most of my family members will be there to join the 3km run with me, except for hubby who has runner photography duties (good, we are sure to have photos along the route!) and Ram, our youngest who stays in the house as we are unsure of the weather (might rain hard or might be too hot, kawawa our baby).

So you will ask, how was it? Apart from me not being able to really “run”  and finish the whole 3km route (Adam got, according to his own words “really tired”), the experience was truly fun! 

Arriving at the venue in BGC near the BGC Turf area, I had the impression of a sosyal, well-planned event venue. There is something about Alaska’s red and white colors that made the place look cool, calm and yes, sosyal! 

As early as 3AM, booths were open to greet and serve participants and guests. As I and the kids will be running the 3km, we have a couple of hours to wait for our turn. The kids’ time were spent wandering the whole activity area to excitedly see what is in store for everyone. I had to ask them to sit and rest lest they get tired and lose the energy for the 3km run.


my kids Alyanna and Alessandra (both with eyeglasses) with me and their friend Lianne while waiting for our 3km gun start (Adam was busy roaming the activity area during this time)

The girls did but Adam was too hyped with all the activities going-on everywhere he looks! There was the photo-booth, the milk moustache photo station,  the milk station giving participants endless supply of pandesal with condensed milk and Alaska milk and/or choco, the milk gallery, the photo wall and the giant inflatables for kids!

milk station

booths such as the Milk Station which serves everyone Alaska Milk, Alaska Choco and pandesal with condensed milk were open as early as 3AM


pandesal with condensed milk as filling

It was like we attended a school fair or a school family day event!

Adam and I were only able to run (or walk!) half of the 3km route but from the distance I was able to cover, I should say kudos to everyone along the route – the marshalls, the security and the official photographers! The race had the biggest attendance in the 3km category but there were enough support staff to assist anyone for that matter.

image (1)

my kids (and their friend) at the starting line of the 3km pack


Adam and I

My girls: Alessandra and her friend Lianne decided to chill and did a walk-run of the whole 3km, Alyanna was the most competitive one, zooming past all of us as soon as the gun fired to signal the start of the run and after getting my nod that she is ok to go ahead.


Alyanna running past the other 3km runners 😉


Alessandra with Lianne

We all got to meet each other at the activity area, after each one of the girls had their fill of the sports drink that was given to them at the finish line and oh yes, the heavy loot bags filled with Alaska and other sponsor’s goodies!


Looking back, I will never run out of good words for this event. But even if I do, I nothing can beat the joy that my kids felt from being a part of the Philippines’ first ever World Milk Day Celebration. 😉 Know what makes me truly happy? It is the fact that I was able to make them wake up early and join a running event again. This doesn’t happen too often and it is such a joy to see them not regret doing so.

We are so looking forward to another celebration next year – Adam and I will surely target to finishing the full 3km by then, we’re definitely running and hopefully with Abram in tow! 😉

More photos below from Photo-Ops Photography and blogger’s own. 🙂

game and gallery

there was a very informative milk gallery tent, a challenging game station tent and of course, a tent for media – both online and traditional


the loot bag claiming tents for 5km and 3km

runners enjoy the photo booth with E-Cow, the Alaska mascot

runners enjoy the photo booth with E-Cow, the Alaska mascot


Alaska Choco Drink and Milk at the Milk station

milk station 2

the milk station tent


cold Alaska Choco, woot!


have i mentioned that the pandesal filled with condensed milk was a hit? it was!

image (2)

adam happily poses for a pic with Alaska mascot, E-Cow


mom and son pose for a photo at the Milk Moustache booth


my blogger friends after the 10km run which they all are raving about (nice route daw ha!)


the kids have something to keep them busy post-run. this one’s the trampoline for the braver kids


the back of the giant slide is the tight rope climb


Adam’s favorite, the giant slide (see him climbing the top, middle, back to the camera)


everyone got to leave their handprint in this “Support World Milk Day” wall

Adam says thumbs-up for this event

Adam says thumbs-up for this event

More photos can be found at the Alaska World Milk Day FB Page or at the Photo-Ops Website.
Run Results can be found HERE.




June 1 is World Milk Day!  As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the first ever celebration of World Milk Day in the country. 

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.

Allow us to share with you some alarming health problems.  Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

In another study conducted by the  Food and Nutrition Research Institute (FNRI), a survey was initially conducted among Pre-school children, adolescents, adults, pregnant and lactating mothers. The objectives were to assess the nutritional status of 0-10 years old children, 11-19 years olds, pregnant and lactating women, and other adults 20 years and over using anthropometric indicators of growth and to compare results from previous surveys.  Again, results show that there is a problem on malnutrition which is a condition resulting from lack of or excess of one or more essential nutrients.

Common nutritional problems of Filipino children include protein-energy malnutrition, iron deficiency anemia, vitamin A deficiency disorders and iodine deficiency disorders. Side by side with these forms of undernutrition is overnutrition.

So how can we assure that our children are well-nourished?  One must never skip breakfast and a good breakfast is one that provides about 1/3 of the total energy and nutrient requirements of the child. Children should be encouraged to drink milk with a well-balanced breakfast combined with physical activities like walking, running, dancing, swimming, housework and sports in and out of school.

June 2013 marks the milestone of the first-ever Alaska World Milk Day.  Various exciting activities were lined-up to celebrate and promote good health!  The celebration kicked off last  June 1 with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area) and the Alaska World Milk Day Sampling in Glorietta Malls.  June 9 witnessed Alaska World Milk Day Family Run where more than 3,000 participants raced at 3k, 5k, 10k.  As early as 4am, families gathered at the Bonifacio Global City in preparation for the run.  Families ran and crossed the finish line together making the event a great family bonding opportunity!  Aside from the race, children also had fun in the booths and activity area such as the inflatable, trampoline and joust. The 10k category proved to be more challenging as the race course included the Buendia flyover.More than 3,000 participated in the fun run which translated to a donation of more than 3,000 packs of Alaska Powdered Milk Drink to the Children’s Hour which was represented by Ms. Mikki Montenegro, Marketing and Communications Associate of Children’s Hour.  As in previous events, there was also the Alaska milk moustache photo shoot where everyone eagerly participated in. 

The success of the Alaska World Milk Day celebrations were made possible  with the support of Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade, Downy, BGC, Walter Bread, and Maynilad and Children’s Hour as the beneficiary.

For more information about Alaska World Milk Day, visit, For live tweets and updates follow us at @ALASKAsportshub

The PUMA Mobium Elite Running Shoe

A couple of weeks ago, this blogger was one of the few who witnessed the official launch/introduction of PUMA‘s newest running shoe – the MOBIUM ELITE which brings in new technology in performance running known as adaptive running. It has been the norm that the wearer and his/her feet are the ones who adapts to a shoe but with the Mobium Elite’s adaptive running technology, it will be the shoe which adapts to every foot movement. 

I was able to try on a pair but since the pair meant for me is bigger than my actual foot size, I am unable to take it home for some test run and hence will be unable to give a more definitive consumer feedback. Here however, are my initial impressions on the shoe:

  • it is lightweight
  • its open air mesh upper provides for breathability
  • provides comfort and feel – when I tried on a pair, I liked the comfort that I felt – it’s as if I was stepping on a soft sponge.
  • the shoe design is great and comes in vibrant colors


  • Open air mesh upper 
  • Lace closure and synthetic overlays for a snug fit
  • Windlass Chassis
  • Expansion Pods located on the forefoot outsole
  • Mobium Band runs through the outsole
  • EverRide and EverTrack rubber at the outsole for added grip
  • Synthetic Suede
  • Lightweight Performance EVA
  • PUMA Formstrip at lateral side
  • PUMA Cat Logo at medial side forefoot
  • PUMA Cat Logo at tongue and heel



Mobium Elite Features New Patent-Pending Technologies

Mobium Elite Mn's 186688_01_intro

MANILA, PHILIPPINES (SS 2013) – Global sportlifestyle brand PUMA launched a new-to-market category of performance running—Adaptive Running™—with the introduction of the Mobium Elite shoe.  

PUMA Mobium Elite is a performance trainer that expands and contracts as the foot moves. Rooted in anatomy and inspired by nature, PUMA Mobium Elite is the product of two years intense design and development based on how the foot moves.  Considering that the foot expands in three directions, longitudinally, laterally and vertically, PUMA’s innovative footwear adapts with the body in motion, encouraging a more natural and efficient mid-foot strike.

Louis Joseph, Director Strategy and Innovation discusses the technological innovation behind PUMA Mobium:  “PUMA’s sport innovations have always focused on provocative, risk-taking ideas aimed at enhancing the athlete experience.  In the case of the Mobium Elite, PUMA has combined performance research with imagination to produce an entirely new class of running footwear.  Developed with the vision of creating dynamic products that move with the human body in motion, the Mobium Elite represents the premier model within PUMA’s new Adaptive Running collection.  Designed to expand and contract with the foot’s changing shape during the gait cycle, the Mobium Elite is a first generation concept built to challenge the conventional standard of static footwear construction.  Incorporating a host of patent pending technologies, we are excited by the prospects of the Mobium Elite trainer and believe that Adaptive Running is a breakthrough proposition with transformational potential.”

PUMA Mobium Elite’s Mobium Band is constructed to enhance the foot’s natural spring.  Running through the outsole in a “figure eight” it’s designed to work dynamically like the tendons in the foot.  The more force applied, the more spring it returns.

mobium band

mobium band

Meanwhile, the ‘Windlass Chassis’ is built to mimic the Windlass Effect of a foot’s expansion and contraction as it moves. This sculpted arch creates a platform for the foot in movement, helping the foot transition through the full running gait. Mobium’s upper and outsole works in unison with the Windlass Chassis, so that the entire shoe moves the way the foot naturally does.

windlass chassis

windlass chassis

With stride efficiency a core value in performance running, PUMA’s designers took inspiration from the most efficient running machine on the planet; the cat. Similar to cats paws which compress together during its propulsion phase and expand during stance phase to provide cushioning, PUMA Mobium Elite’s ‘Expansion Pods’ on the outsole of the shoe expand and contract with the foot.  As a result, PUMA Mobium’s cushioning, protection and flexibility encourages a more efficient stride and offers runners a smoother transition.

expansion pods

expansion pods

The three-part system of PUMA Mobium Elite’s innovative design encourages runners to land on their mid-foot, rather than a hard heel strike, which can mean more efficiency and less “braking action.”   The shoe is the result of two years of intensive development and testing and sets a new benchmark for performance running.

“We believe PUMA Mobium will change the paradigm in the category of performance running,” said Mary Taylor, Global Head of Footwear for PUMA.  “With patent pending, break-through technologies that work together as a system, we’ve created a new class of footwear.  The marketplace is currently driven by shoes that are static – that do not move with your foot in motion. In Mobium Elite, we have designed adaptive footwear that actually expands and contracts with your foot in motion.  At PUMA, we are driven to look at performance through a different lens, to break with convention through true innovation. Mobium is the result of this and we feel strongly it will be a game-changer.”

Beginning May 2013, PUMA Mobium Elite will be available in Men’s and Women’s styles at select running specialty stores, PUMA Retail, select sporting good wholesalers all over the Philippines.  In subsequent seasons, additional Women’s specific styles will be introduced and the Mobium line will be expanded further in the Training and Fitness categories. 


RIOVANA’s Rainy Day Promo

To usher the rainy season in, here’s the return of Riovana’s UMBRELLA via their Rainy Day Promo! 🙂 Read below for details on how to get one! I WANT!!! 😉

1600x1200 Rainy Day Promo

Promo Mechanics:

  1. Get a FREE Riovana Limited Edition Umbrella for every purchase of regular priced item footwear worth Php 5,500 single receipt
  2. Participating Outlets: Riovana BGC & Riovana Katipunan 
  3. Umbrella can only be claimed upon date of purchase
  4. Promo Period: June 14, 2013 until July 20,2013
  5. This Promo is not in conjunction with any other promo